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ROLLS-ROYCE MOTOR CARS DOHA UNVEILS NEW SHOWROOM AND CLIENT EXPERIENCE

Rolls-Royce Motor Cars Doha is delighted to announce that its new flagship premises in the Qatari capital, Doha, is now formally open and ready to welcome clients from the past, present and future. It is the first showroom in the company’s Middle East & Africa region to be remodelled in the new Rolls-Royce visual identity, which was officially launched in London and Shanghai in 2021.

  • Rolls-Royce Motor Cars unveils new expanded flagship showroom in Doha, Qatar
  • The first in Middle East & Africa region to be remodelled in the marque’s new visual identity
  • Consolidates Rolls-Royce’s position as a true House of Luxury
  • Visual language resonates with younger clientele
  • Interior design provides a relaxed and immersive client experience
  • Includes the Bespoke Commissioning Atelier and lounge area with a Cabinet of Curiosity feature and hospitality lounge, complemented by innovative digital technology and lighting installations


“The new Rolls-Royce Motor Cars Doha showroom represents a major milestone for the evolution of our brand from an automotive manufacturer to a true House of Luxury. Our new showroom visual identity, which we launched last year, offers our clients a fully immersive experience that takes them to the very heart of our brand and everything it represents. I am delighted to be here in Doha today to bring this wonderful concept to the Middle East & Africa region for the first time.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

“It has always been our ambition at Alfardan Group to provide luxury experiences for our clientele and this ambition has no limit. We strive to be the pioneers in many fields to contribute to the development of a diversified and prosperous economy, in line with Qatar National Vision 2030 and under the wise directive of His Highness Sheikh Tamim bin Hamad Al Thani, Emir of the State of Qatar. We are proud that Rolls-Royce Motor Cars has chosen the city of Doha to be the first in presenting the marque’s new look and visual identity in the Middle East & Africa region, and the third in the world after London and Shanghai.”
Omar Alfardan, President and CEO, Alfardan Group

Rolls-Royce Motor Cars Doha is delighted to announce that its new flagship premises in the Qatari capital, Doha, is now formally open and ready to welcome clients from the past, present and future. It is the first showroom in the company’s Middle East & Africa region to be remodelled in the new Rolls-Royce visual identity, which was officially launched in London and Shanghai in 2021.


The new identity is a key element in the marque’s transformation from an automotive manufacturer to a true House of Luxury. Designed to resonate with a clientele that is increasingly younger, self-made and highly individual, it creates a wholly immersive client experience, presenting Rolls-Royce’s magnificent products in the relaxed, welcoming atmosphere of a luxury boutique.


The unique experience begins from the moment of arrival, with an entrance inspired by the iconic Pantheon Grille adorned with the Spirit of Ecstasy mascot. The galleria-style interior includes the Bespoke Commissioning Atelier, where clients can examine, discuss and select surface finishes, wood veneers, leathers, embroidery threads and fabrics for their Bespoke commissions. The lounge area features a ‘Cabinet of Curiosities’ filled with intriguing objects and pieces to spark ideas and conversations as part of the commissioning process. The ‘Hospitality Lounge’ to the rear provides a relaxed, comfortable and secluded space where clients can mix and socialise.

CO2 EMISSIONS & CONSUMPTION.

Black Badge Cullinan: NEDCcorr (combined) CO2 emission: 341 g/km; Fuel consumption: 18.8 mpg / 15.0 l/100km. WLTP (combined) CO2 emission: 377-355 g/km; Fuel consumption: 17.0-18.1 mpg / 16.6-15.6 l/100km.

ROLLS-ROYCE MOTOR CARS REPORTS RECORD FIRST QUARTER RESULTS

ROLLS-ROYCE MOTOR CARS REPORTS RECORD FIRST QUARTER RESULTS

Rolls-Royce Motor Cars has delivered the highest-ever first quarter sales results in the marque’s 116-year history in the first three months of 2021. Between 1 January and 31 March, the company delivered 1,380 motor cars to customers, up 62% on the same period in 2020 and surpassing the previous first quarter record set in 2019. Sales growth was seen in all markets, with the strongest in China, US and Asia Pacific.

  • Rolls-Royce reports record first quarter sales, up 62% on the same period in 2020
  • Total exceeds previous record set in 2019 and is the highest in the marque’s 116-year history
  • Sales growth was seen in all markets, with the strongest in China, US and Asia Pacific
  • High demand for all models, particularly new Ghost and Cullinan, with order books extending well into the second half of 2021; Bespoke commissions also at record levels
  • Company ‘optimistic’ for remainder of 2021
ROLLS-ROYCE MOTOR CARS REPORTS RECORD FIRST QUARTER RESULTS

ROLLS-ROYCE MOTOR CARS REPORTS RECORD FIRST QUARTER RESULTS


“Rolls-Royce Motor Cars made a strong start to 2021, reflected today in our first quarter sales figures, which are the highest in our 116-year history. With robust order books across our product range, particularly for the new Ghost and Cullinan, sales growing in key markets and Bespoke commissions running at record levels, our business is in excellent shape. We have every reason to be optimistic for the remainder of 2021.”

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

Rolls-Royce Motor Cars has delivered the highest-ever first quarter sales results in the marque’s 116-year history in the first three months of 2021.
Between 1 January and 31 March, the company delivered 1,380 motor cars to customers, up 62% on the same period in 2020 and surpassing the previous first quarter record set in 2019. Sales growth was seen in all markets, with the strongest in China, US and Asia Pacific.

Demand for all Rolls-Royce models is extremely buoyant, particularly the new Ghost launched in 2020, and the superluxury SUV, Cullinan, with order books extending well into the second half of 2021.

Ghost and Cullinan

Rolls-Royce Ghost and Cullinan

Bespoke commissions remain at the record levels seen in 2020, with a number of outstanding individual examples already delivered this year, including the Koa Phantom and Iridescent Opulence Phantom. All 20 of the Phantom Tempus Collection cars have been allocated to customers worldwide.

Reflecting on the results, Müller-Ötvös said, “We’ve responded to recent challenges with our customary boldness, imagination and inventiveness, underpinned by meticulous planning and a relentless focus on our customers’ needs and requirements. Every member of our extraordinary team, at the Home of Rolls-Royce at Goodwood and across the globe, has been crucial to delivering these remarkable results; their skills, talents, commitment and enthusiasm make us who we are.”