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VALÉRIE MESSIKA
FOUNDER AND CREATIVE DIRECTOR MESSIKA PARIS

Her motto: create new codes for the French Jewelry.
Her promise: to keep the diamond as a unique stone. Deal!

Valérie Messika, daughter of André Messika, a famous diamond dealer since 1972, discovered diamonds at a very young age.
After obtaining her diploma in communication and marketing from CELSA in Paris, she spent five years alongside her father traveling, searching, negotiating the most beautiful diamonds.
In 2005 she launched her own brand. A contemporary and accessible interpretation of the diamond which is freed from forced exercises like the river or the solitaire. Movable stones, bracelets and necklaces with elastic flexibility, the best-selling Move and Skinny lines play brilliantly on technical innovation and modernity without compromising on quality. Her creations are symbols of femininity, emancipation, power.

 


In 2013, Valérie Messika unveiled her first Parisian Flagship store, rue Saint-Honoré, which houses the finest jewelry and Haute Joaillerie jewelry from the House.
All of the collections are represented by many celebrities who are loyal to the brand on the red carpets. From Paris to Hollywood, the sets shine on Beyoncé, Rihanna, Kendall Jenner,Kristen Stewart, Charlize Theron, and more…

In 2015, to celebrate the ten years of the brand, Valerie Messika launched a Haute Joaillerie atelier, to salute the French know-how that was born in the Parisian offices of the house.
From 2017 and 2018, Valérie Messika designed with Gigi Hadid two limited collections. First ‘Move Addiction’ for celebrating the 10th anniversary of the iconic Move. Then ‘My Soul’, more bohemian, which reflects the top model’s personnality.

In 2019, the designer Valérie Messika has chosen to cast three contemporary icons that break the codes of Parisian jewelry : Kate Moss, Joan Smalls and Sylvia Hoeks.
In 2020, Valérie Messika and Kate Moss co-design a High Jewelry collection together.
For 15 years, Valérie Messika has been shaking up the codes of French jewelry, entrepreneur and creative talent, she is now at the head of a company which, thanks to her audacity, has successfully found her marks in an industry so far used to classicism.

 

 

 

 

Nicolas Baretzki, CEO of Montblanc, understanding the new world of luxury

Hamburg, Germany – Nicolas Baretzki, CEO of Montblanc has achieved strategy and product, order and innovation, adaptation and vision, as well as the congruence of valuing the past and legacy of his home. At the same time, he sees the horizon of innovation and creativity, craftsmanship and is evident at the top of technology.

The man who runs Montblanc through one of the most complicated years for the luxury and travel industry opened the doors of his house to chat with Watches World via videoconference.

Montblanc, collections of exceptional value

With a perfectly ordered collection, strategically inspired and developed through the weighty values and stories of its Minerva Manufacture, all collections take on an exceptional value in their different executions in materials, colors and scales. From a 24-hour watch to a highly complex steel and titanium bracelet, his watches today speak accurately of his great execution. Dressed in unprecedented blue for its range of patina or natural fiber straps, the style that continues to consolidate the House as one of the most widely used watchmakers in the world, with the section on doing what haute horlogerie allows its customers to do. more exclusive movements where we have even had the pleasure of seeing how they make a spiral or carve each of their pieces by hand.

Today in its watchmaking part Minerva and Le Locle are fully integrated. Its two manufactures speak the same watchmaking language, the strategy has paid off. In his other specialties we discovered his union in fountain pens with one of the great stories of our country with the Moctezuma pen, carried out through many years of research, developing the idea in conjunction with historians of the country and government agencies, in order to deliver a unique item. In the avant-garde scene, followed by its Summit connected watch, it now features one of the best hearing aids on the market. Both in finishes and materials as well as in sound, without a doubt, a great addition to that client for whom luxury is not only wearing and showing, but living and enjoying moments and experiences.

Facing new challenges

Thank you for receiving the video call at home, how do you spend this quarantine time?

NB: You know, tough times. But tough times also offer a good opportunity. Until recently, almost all countries were closed (at the time of the interview, Europe was beginning a gradual opening of the 2020 quarantine).

The challenge is taking care of your staff and maintaining communication with key customers. We work a lot through live broadcasts and videoconferences. Now, we are seeing Europe reopen, slowly but surely. Our hope is that the Americas, as a whole, will follow the same path. What happens in Mexico? Until when will the containment measures be maintained?

Facing new challenges

Thank you for receiving the video call at home, how do you spend this quarantine time?

NB: You know, tough times. But tough times also offer a good opportunity. Until recently, almost all countries were closed (at the time of the interview, Europe was beginning a gradual opening of the 2020 quarantine).

The challenge is taking care of your staff and maintaining communication with key customers. We work a lot through live broadcasts and videoconferences. Now, we are seeing Europe reopen, slowly but surely. Our hope is that the Americas, as a whole, will follow the same path. What happens in Mexico? Until when will the containment measures be maintained?

How did Montblanc do in 2019?

NB: For Montblanc, 2019 was a very interesting year. We have been in a transition from distribution to being a virtual brand, connecting with customers. We have worked on many projects that are actually just starting now. A new approach to marketing automation, lots of product innovations, it was very intense. Until January of this year, it had been a very good period.

WW: After 2020, this quarantine, have you reconsidered any of the goals for this year and 2021?

NB: Without a doubt. One of the things we have learned is that we have to be very agile. When you think about quarantine, in a matter of 24 hours you have to completely modify the way you work, implement the work via home office. In a matter of days, you realize that you can be very efficient. There are some projects that we decided to postpone, because at the moment it does not make sense to carry out everything we had planned. If the market opens in July, then we will only have 9 months of this year.

I don’t want to force 12-month projects into a 9-month period. There will be no big events. We have the digital platform. We had a great event with the VIPs, which we organized through the live broadcasts. Between some good stories and some bottles of wine, we present some beautiful pieces, some high-end watches. We are also creating this community, we keep it alive, which I consider crucial. What gives meaning to everything is this feeling of family that we have at Montblanc.

In any case, the big launch still stands. The Montblanc 1858 Geosphere with a blue dial is a completely new collection. We have Moctezuma’s presentation, which perhaps makes even more sense to you in Mexico.

Geosphere Titanium

Nicolas Baretzki thinks ahead

Returning to quarantine, I think we work more while at home. We start earlier in the morning, we finish later. We don’t have breaks. It offers you the opportunity and the time to think about the future. Now we have to think about what should be adjusted, how can we restart, what the world will be like in 2021, 2022. It is a very exciting time.

WW: What would the changes in the luxury industry look like after what is happening in the world?

NB: I can’t say that after a couple of weeks I already know everything. But certain elements are emerging. First, I believe that the luxury industry is going to benefit from this situation. The maisons that are characterized by their craftsmanship, their heritage, that have this content and values, are going to benefit a lot. I think the world will have more sensitivity towards these types of maisons. They are going to focus more on these characteristics, instead of pure fashion. I think style is going to be very important, prevailing over pure fashion.

Certain habits will continue. There are people who say that we will continue with the home office forever, permanently. Also, we shop in completely different ways these days. I think this will continue to a certain degree. I believe that the digital experience and e-commerce will continue to flourish.

I see that people travel less, but continue to travel in particular from home to office and back. A new understanding of this world will generate new needs. I believe that the home office certainly has a place in the new luxury industry.

There are many things we can anticipate. Relationships, community are extremely important. And certain aspects are going to accelerate, such as online commerce, such as sustainability. But these aspects had already been present before. They are only going to be more marked in the near future.

The Minerva and Le Locle integration

WW: Let’s talk about the clocks. Are you satisfied with the integration between Minerva and Le Locle? We have seen this year’s collection, its logic is established.

NB: My answer has been the same for the last three years. More than satisfied, I think it was something crucial. Montblanc’s strategy has always been the same. If you go into a segment, you do it from a vertical, integrated perspective. We are not opportunists. The watchmaking side and the legitimacy of Montblanc definitely have their roots in Minerva. When we say “Minerva is Montblanc and Montblanc is Minerva”, they are not just words, it is a reality.

Second, each collection comes from Minerva, from her history. Minerva has had her presence for over 160 years, she lived through different eras, some more classic, more military, more vintage, more sophisticated. But without a doubt, she provides a lot of inspiration and we used her to create the story of each line.

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For me personally, Minerva is a great opportunity to play with the legacy, with the design, with specific dials, the style of the watches. Finally, Minerva is the culmination, it is an exceptional expression of a category of luxury watch collections.

To return to your question, Le Locle and Minerva are a team today. If you remember, before it used to be two different entities, two different collections. Today, it is the only approach. We have the 1858 collection, and then you have this beautiful Chrono Monopusher, with the Minerva movement, this blue dial, etc. I truly believe that it is one of the most beautiful pieces that we have in our collections. Additionally, we have these exceptional pieces that are the result of internal development, such as the Geosphere, which is one of the most recognized. A central identity, part of this aggressive positioning, with few complications, which are more like pieces of Le Locle. One entry price segment from each collection, so I would imagine that many customers would enter Montblanc through this segment.The Minerva and Le Locle integration

WW: Let’s talk about the clocks. Are you satisfied with the integration between Minerva and Le Locle? We have seen this year’s collection, its logic is established.

NB: My answer has been the same for the last three years. More than satisfied, I think it was something crucial. Montblanc’s strategy has always been the same. If you go into a segment, you do it from a vertical, integrated perspective. We are not opportunists. The watchmaking side and the legitimacy of Montblanc definitely have their roots in Minerva. When we say “Minerva is Montblanc and Montblanc is Minerva”, they are not just words, it is a reality.

Second, each collection comes from Minerva, from her history. Minerva has had her presence for over 160 years, she lived through different eras, some more classic, more military, more vintage, more sophisticated. But it certainly provides a lot of inspiration and we used it to create the story for each line.

Panerai Luminor Marina, the silver knight of the sea

For me personally, Minerva is a great opportunity to play with the legacy, with the design, with specific dials, the style of the watches. Finally, Minerva is the culmination, it is an exceptional expression of a category of luxury watch collections.

To return to your question, Le Locle and Minerva are a team today. If you remember, before it used to be two different entities, two different collections. Today, it is the only approach. We have the 1858 collection, and then you have this beautiful Chrono Monopusher, with the Minerva movement, this blue dial, etc. I truly believe that it is one of the most beautiful pieces that we have in our collections. Additionally, we have these exceptional pieces that are the result of internal development, such as the Geosphere, which is one of the most recognized. A central identity, part of this aggressive positioning, with few complications, which are more like pieces of Le Locle. An entry price segment from each collection, so I would imagine that many customers would enter Montblanc through this segment.

1858 Monopusher Chronograph

So a unique identity is created that is the expression of Montblanc. Hope you never got a different answer to your question.

WW: This year is when Minerva is most integrated into the collection. Speaking of this year’s collection: we have seen blue, the forest, the ice blue mountains. Is there a next color or logic in the 1858 product line?

NB: Innovation is a big part of Montblanc. In everything we do, not just watches. Blue is obvious, it is going to stay as a permanent collection. The green collection was the limited edition, it was not a permanent collection. The idea was to work with different statements. First, we work on different materials. For example, it was very difficult to develop this watch band, something extremely difficult and important. This bracelet is amazing. When you see this piece in metal color, with satin titanium tint, it creates a completely different watch when you wear it. In my opinion, it was as important as integrating this blue color.

This year, our purpose is to create this sense of alignment. We are doing it because we believe that 1858, without a doubt, is going to become an iconic line.

WW: Is anything being worked on 1858 under the sea?

NB: I think you have to stay in your own territory. Every time you try to be opportunistic, you lose your customers. Montblanc is known for its innovation, its engineering, but we are also known for this segment that is more dedicated to mountaineering, exploration, not the element of water at all. If I can think of a diver’s watch tomorrow, that’s good, we can do it. But what is the logic with the brand? I believe we must stay where we are legitimate, where we are loyal to the brand. The classic, the sophisticated, the vintage, yes. Life abroad, Minerva’s military expression, no doubt. Everything that is part of measuring time, Chronograph, which comes from Minerva, of course. Every story begins with Minerva, so we have enough ideas in these 160 years that we can use, without trying to enter a territory that is not our scope.

Montblanc Heritage Monopusher Chrono

WW: Timewalker. The sponsorship with the Goodwood.

NB: We do not leave aside the Goodwood thing. We hope the Duke of Richmond will organize it. Obviously it will not happen in July, it is impossible. I think it was a great platform for Timewalker, in this racing car context, in the Minerva story. Last year Timewalker was a huge success. Without a doubt, it is a segment that belongs to Montblanc.

Montblanc’s strategy

At the same time, my key strategy is to reduce the number of collections, to concentrate them more. We have many products, we are very creative, but it is good to be able to identify what is good for the brand, how to use it. At the same time, it is very important to be able to focus on very specific collections, which your clients understand and can support. In a way, we are implementing it in Star Legacy. But at least we can be much clearer. We have enough collections, products that work. It also makes it easier for our customers.

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Star Legacy.

WW: I would like to talk about two very important products, the Moctezuma pen and Montblanc creating hearing aids …

NB: We have seen many reviews, especially in the United States, in specialized magazines. I was very impressed when people said that they are one of the best hearing aids, that the sound is incredible, the technology is state of the art. As always in Montblanc, the latest technology is used, with this touch of Montblanc, with the approach of leather. You know, when we talk about the home office, I actually hope that a lot of people are going to use these headphones at home. It is actually an amazing product. I think it was beyond a commercial success.

From another perspective, it is very refreshing to have this new product that offers more legitimacy to our new high-tech segment, when we enter a new segment and immediately customers tell us how amazing the piece we have created is. It is not just a gadget, it is a luxury product, it is a product of internal creation and of a specific internal approach.

And in writing instruments …

Montblanc Moctezuma.

Moctezuma is a writing instrument from a very important collection “Patron of the Arts”. It is a very interesting project that we had started at least three years before launch. A very interesting design concept and methodology.

At the very beginning, the design team spends two weeks studying everything about the concept, seeking to understand which elements are important, and how we can translate the main points of the theme into an artistic design.

It is a long process, and highly technical, because you enter new developments, new materials, new techniques, which require very intensive work. Then comes the cultural part, with the opportunities to discover new things. If we do Moctezuma, then we return to Mexican culture, strong cultural and design themes.

Montblanc Patron of Art Moctezuma Limited Edition 8If we see this piece it is very impressive, I think it is more than a tribute to a fascinating culture of Latin America. I think it also has to do with how Moctezuma’s cultural achievements are brought to life. I must admit, it has been a challenge. The piece is very heavy.

The production process is very complex, but the way it was made is fantastic. It also gave us the opportunity to interact with the Mexican government, to make sure that we were respecting the culture, and that we were doing it correctly. This way we better connect with the Mexican community of collectors. I am very proud of this project.

WW: Where are you physically, now in quarantine?

NB: In Hamburg, Germany, near our headquarters, in fact, I go there 2-3 times a week to be in contact with some people who are still in the offices. Anyway, for now, you can’t travel in Germany. Otherwise, you would be quarantined when you return. So I’ve been here for the last two months.

WW: Thank you very much, for opening time in your agenda for all the printed and digital audience of Watches World, we hope to see you soon in Mexico.

NB: I hope the next time we meet will be in mid-September-October.

Special thanks: To Nicolas Baretzki from his home, together with his press team for organizing a memorable videoconference talk. A scene that marks an era and a strong step in the year 2020 in the world.

A scene that, although divided into pictures, was united in ideas and concepts, a talk that allowed the afternoon light to hit his face in Germany, like the morning light entering through the window in Mexico City, as symbols that there will always be how to meet, live, share and look forward. Thanks to him and Montblanc.

SOURCE :

Paul Walsh is Executive Chairman of luxury automotive, motorsport and technology company McLaren Group.

Paul brings a wealth of business experience to McLaren having been Chief Executive Officer of FTSE 100 listed drinks company Diageo for 13 years having spent over three decades in total with the company.

He was previously Chairman of Compass Group PLC, the world’s leading contract catering company and a major support services provider operating in around 50 countries while employing over 500,000 people.

Previously, Paul was Chief Executive of Diageo plc from September 2000 to 30 June 2013. Paul joined GrandMet’s brewing division in 1982 and became Finance Director in 1986. He held financial and commercial positions with Inter-Continental Hotels and in the GrandMet food business, becoming CEO of The Pillsbury Company in 1992.

Paul was appointed to the GrandMet Board in October 1995 and to the Diageo Board in December 1997.

Paul is also a non-executive director of FedEx Corporation and McDonald’s Corporation.

 

Bugatti in the Middle East new Dealer Partner in Saudi Arabia

This Sunday, Bugatti announced its new partnership with SAMACO Automotive, one of the leading and most experienced companies in the automotive luxury market in Saudi Arabia. In the first half of 2021 the French luxury car manufacturer will have its first showroom in Riyadh, the capital of Saudi Arabia. For more than 35 years, SAMACO Automotive has been in a strong partnership with the Volkswagen Group, including high-end brands such as Audi, Porsche, Bentley and Lamborghini – an ideal position to enhance Bugatti’s presence in the Saudi Arabian market.

 

Deniz Keskin Brand Management at Porsche 

How brands need to adapt in a time when our understanding of luxury changes

As the director of Brand Management at Porsche, Deniz Keskin is responsible for the overall development and perception of the Porsche brand. He explains what new luxury means for Porsche and in which direction the brand is heading.

In the 17th century, Louis XIV, the Sun King, built the castle of Versailles — an embodiment of the power and luxurious life of the French royal court draped in gold, art, and ostentation. Today, more than 7.5 million tourists visit the historic monument every year. But probably only very few of them have the same understanding of luxury as Louis XIV.

What is defined as luxury in a society that is subject to rapid change? Today, we experience a shift from pure ownership to identification with specific values and I’m not going out on a limb here when I say that the future zeitgeist will be quite different from the Palace of Versailles. True luxury will be less connotated with the possession of physical goods but with relationships, experiences, and feelings.

People demand a different form of luxury

We can already see that the understanding of luxury is changing within younger generations. It has become more subtle, some might even say more human. Time spent with friends and personal health move into focus. People have a claim to companies that they do not harm the planet, but on the contrary: they are supposed to change something for the better.

What does this mean for companies that manufacture premium products? Like the definition of luxury, the meaning of a brand is constantly changing. To give you an example: The word brand comes from the brand on livestock — in its original meaning, it is intricately linked to ownership. At the end of the 19th century, corner stores with a wide range of different products appeared. Brands had the task of giving customers orientation about the origin or quality of the product. Slowly their role changed, and brands needed to find a way to stand out. Advertising became an art form, again the relationship between a company and its customers changed.

The bond between consumers and brands will deepen in the future

The most recent decisive change took place in 2007 when Apple introduced the iPhone. And thus, a product we always carry close to us and came to develop an extremely close connection with. Smartphones became our closest companions. This is when brands turned into experiences. You don’t need to go to a store anymore to connect to a brand, it’s right at your fingertip. I’m convinced that in the future the bond between customers and companies will become even closer: it will be a relationship. Brands will have an influence on how we define ourselves as a person, we choose them as a good friend.

This fundamental change between brands and customers will lead people to approach every company with a central question: What are you contributing to the world and to society?

Luxury means to be able to live out your dreams

Porsche is in a successful place, but we have to be conscious of the fact that our target groups evolve and that the people who will buy our products in 20 or 30 years will have a different mindset. This is a fundamental change of perspective, which challenges companies to define their very soul, the reason they exist. In other words: we need to be clear about our purpose.

We at Porsche have found our answer: Driven by Dreams. As a brand, the place that we want to have in the hearts and the minds of our fans should be described with the feeling of making a dream come true.

Driven by Dreams: Customers shall connect the Porsche brand with the feeling of making a dream come true.

You can find approaches to our definition of new luxury in new mobility solutions such as Porsche Drive Rental. The premium car rental service was initially launched in 2014 and is today available in five countries. The rental time is flexible — from three hours to 28 days. Just recently, five further locations have been opened in Germany. Another example is the first fully electric sports car, the Taycan. It is a car that gives you the classic feeling of a Porsche on the road, powered by sustainable technologies — interpreting the sports car dream in a completely different way.

This is where the circle closes for which Ferry Porsche laid the foundation stone more than 70 years ago with his quote:

“In the beginning, I looked around and could not find quite the car I dreamed of. So I decided to build it myself.”Ferry Porsche

We believe that in the future, real luxury will be understood as being able to live out your dreams. And that’s what Porsche is all about.

Info

Text published by Deniz Keskin is Director Brand Management at Porsche AG.

MARCO COSTA – FOUNDER & CEO OF BOCA DO LOBO
AN UNPREDICTABLE TALK WITH MARCO COSTA

CEO OF BOCA DO LOBO

SURPRISE EXPERIENCES AND SURPRISE EVERYONE. THIS IS THE PHILOSOPHY OF BOCA DO LOBO, ONE OF THE MOST EXCLUSIVE DESIGN BRANDS IN THE WORLD THAT WAS BORN TO BREAK THE MONOTONY. MARCO COSTA, THE CEO AND RESPONSIBLE FOR THE DESIGN, IS THE SPEAKER FOR THIS PHILOSOPHY.

After two years of being behind the scenes, the CEO and Head of Design of Boca do Lobo now talks about the history, the present and the future of the most passionate Portuguese design brand

1. DESCRIBE YOUR EXPERIENCE AS CEO OF THE BEST PORTUGUESE DESIGN COMPANY. WHAT MOTIVATES YOU AND WHAT ARE YOUR MAIN INSPIRATIONS.
It is a great responsibility for someone young like me to be CEO of one of the best design brands in the world, but I also see it as a challenge and at the same time I feel that I have a long road ahead that allows me to stimulate myself to do better every day. At the same time, I fully trust my team, we can always give what is not expected, always trying to do more and better.
My creative freedom is based on everything I see, on what surrounds me. At Boca do Lobo Design Studio we operate within the world of design, but we can be true artists in the way we work and think. Everyone says there is a cross between art and design and I couldn’t agree more. I really like doing new experiences, new materials, new techniques. More than an object to satisfy a need, we want to create pieces or objects of art that are part of people’s lives. People who buy Boca do Lobo are also buying an experience that can inspire generations.

2. BOCA DO LOBO, OVER THE LAST YEARS, HAS GRADUALLY CHANGED ITS LANGUAGE AND CULTURE. WHAT IS YOUR ROLE IN THIS CHANGE?
There were no changes in our culture or language, there was an evolution. Over time we have lost our shyness and we realize that if there is a power of adaptation on our part, we can easily adapt to spaces and projects. The essence, the charisma and the audacity are there, but in a more versatile way.

3. THE COMMITMENT TO CRAFTSMANSHIP AND TRADITIONAL TECHNIQUES IS ONE OF THE FUNDAMENTAL VALUES OF THE BRAND. HOW DO CRAFTSMANSHIP AND THE BOCA DO LOBO WORLD INTERFACE?
The Art of Designing and Manufacturing Exclusive Pieces is Boca do Lobo’s motorcycle of life, without that it was just another design brand. The wealth of manual arts finds here a new way of imposing and surviving, using contemporary style as a base but, at the same time, introducing Portuguese handicraft techniques. The link lies in the complementarity that both parties have been able to find in the relationship that unites them: on the one hand, we needed a uniqueness that only craftsmanship can give us and accompany us in what we want to create, on the other, we help these arts to be reborn … Each piece is unique, gold leaf doesn’t feel the same twice.

4. HOW CAN YOU KEEP THE BALANCE BETWEEN THE NEEDS OF THE MARKET AND THE UNIQUE DESIGN OF THE BRAND?
An emotional need began to exist regarding the uniqueness of a product at the time of purchase. Our public demands an experience with design, with respect to the exclusive world of luxury and art, and therefore our presence in the world, in the main international capitals, is a way of reaching more easily those who want to see us, feel us And touch on our pieces We make a difference and stay in the public mind because our products have a twist that only we can do.

5. BOCA DO LOBO IS PRESENTED WITH 5 COLLECTIONS. DO YOU THINK THERE IS ROOM FOR NEW TYPES OF PRODUCTS CREATED?
At the moment we have 5 collections, of which, without a doubt, the Limited Edition stands out, being the standard carrier of the best-selling books, such as the Diamond Sideboard or even the incomparable Pixel Cabinet. However, we must not forget the collections that are mainstays of the brand such as Soho and Coolors and even the main room that serves one of the most important areas of the house.
At the same time, it is important to mention Private Collection, which serves an extremely high luxury audience. Another category that could undoubtedly open new doors to the world of hotels and casinos is Play At Home Collection, whose main focus is the gaming tables.

6. THE FILM OF 50 SHADES OF GRAY WAS A GREAT MOMENT FOR THE BOCA DO LOBO. THEY FEEL THAT
IS THIS THE MAIN BRAND OF YOUR HISTORY? HOW DID THE ASSOCIATION WITH CINEMA ARISE?
I don’t think it was the main milestone in the history of Boca do Lobo, but without a doubt it was a great responsibility. It was an important step, it brought national and international notoriety, it was as a consequence of the recognition we have gained over time, and since that year more doors have been opened in the world of cinema and staging.
In fact, what happened was simple: Universal Pictures recognized that our pieces fell short of the more eccentric side of millionaire Mr. Gray and thought they would fit like a glove in his apartment. We agree et voilá.

7. PRESENCE IN THE DIGITAL WORLD IS ONE OF YOUR MAIN WEAPONS, JUST LOOK AT THE NUMBERS ON THE BRAND’S SOCIAL NETWORKS. HOW IS IT MANAGED TO CREATE THIS EMPIRE?
The secret is to get closer to people to inspire and surprise the best in the world industry, also disclosing our projects and pieces.
We have a passionate and dedicated team, willing to learn and be challenged every day, exploring strategies and actions to boost the brand. In fact, we have a strong presence in the world of the web, it is easy to perceive our notoriety through the many blogs, social networks and international magazines that we publish.
I think that the fact that we show our behind the scenes, without fear, also helps because it is part of our essence, our creative side and that makes all the difference.

8. WHAT IS THE INCOME TO REACH THE € 10M TARGET IN 2020?
We are in great growth and as our services improve we will create our own path to success… We have highly focused goals and the fact that we are a young team, we can easily be cross-cutting in an ever-changing world. The fact that we already have the loyalty of some clients who have been consolidated with personalized and personalized pieces is also a great step, the ‘happy clients’ strategy that we gather will give us the basis, year after year, to achieve our goals. It is a secret of the gods, but the results.

9. DO YOU FEEL THAT THE POSSIBLE EXPANSION OF THE BRAND TO OTHER BUSINESS AREAS WOULD RESULT IN GENERAL?
As for the businesses that could boost Boca do Lobo, we always think how to surprise and innovate and nothing better than an unlikely partner to do something unexpected and have a boom in every corner of the world.
Boca do Lobo is a brand that aims to elevate exclusive design, but we want to have sustained growth that gives us freedom so when we decide to take risks, we can do it. But at the same time, we must take into account the minimization of errors and shortcomings.

10. DESCRIBE YOURSELF IN THREE WORDS AS CEO.
Passionate, dedicated and… reserved.