“I believe that in today’s world it is very important to be up-to-date and consistent in what you do,” says Omega President and CEO Raynald Aeschlimann.

The President and CEO of Omega takes the brand into the 21st century with passion and believing in the “magic” of Omega

For Aeschlimann, relevance, emotion and passion are keywords. Aeschlimann, 48, CEO of Omega since 2016 following the removal of veteran Stephen Urquhart, started at the house in 1996 as director of marketing and sales projects and has also served as vice president.

«It was the perfect moment to take over. We were living through a somewhat difficult period and we were able to implement various strategies that we had already considered, ”he assures. I was able to tackle them the way I wanted, [with] my speed, my judgment, and so far with great success.

These initiatives include Speedy Tuesday flash sales of Speedmaster models Last summer’s second Speedy Tuesday model, the “Ultraman” 42 mm Limited Edition, managed to sell 2,012 pieces in less than two hours, generating around $ 14 million in sales. .