MARCO COSTA – FOUNDER & CEO OF BOCA DO LOBO
AN UNPREDICTABLE TALK WITH MARCO COSTA

CEO OF BOCA DO LOBO

SURPRISE EXPERIENCES AND SURPRISE EVERYONE. THIS IS THE PHILOSOPHY OF BOCA DO LOBO, ONE OF THE MOST EXCLUSIVE DESIGN BRANDS IN THE WORLD THAT WAS BORN TO BREAK THE MONOTONY. MARCO COSTA, THE CEO AND RESPONSIBLE FOR THE DESIGN, IS THE SPEAKER FOR THIS PHILOSOPHY.

After two years of being behind the scenes, the CEO and Head of Design of Boca do Lobo now talks about the history, the present and the future of the most passionate Portuguese design brand

1. DESCRIBE YOUR EXPERIENCE AS CEO OF THE BEST PORTUGUESE DESIGN COMPANY. WHAT MOTIVATES YOU AND WHAT ARE YOUR MAIN INSPIRATIONS.
It is a great responsibility for someone young like me to be CEO of one of the best design brands in the world, but I also see it as a challenge and at the same time I feel that I have a long road ahead that allows me to stimulate myself to do better every day. At the same time, I fully trust my team, we can always give what is not expected, always trying to do more and better.
My creative freedom is based on everything I see, on what surrounds me. At Boca do Lobo Design Studio we operate within the world of design, but we can be true artists in the way we work and think. Everyone says there is a cross between art and design and I couldn’t agree more. I really like doing new experiences, new materials, new techniques. More than an object to satisfy a need, we want to create pieces or objects of art that are part of people’s lives. People who buy Boca do Lobo are also buying an experience that can inspire generations.

2. BOCA DO LOBO, OVER THE LAST YEARS, HAS GRADUALLY CHANGED ITS LANGUAGE AND CULTURE. WHAT IS YOUR ROLE IN THIS CHANGE?
There were no changes in our culture or language, there was an evolution. Over time we have lost our shyness and we realize that if there is a power of adaptation on our part, we can easily adapt to spaces and projects. The essence, the charisma and the audacity are there, but in a more versatile way.

3. THE COMMITMENT TO CRAFTSMANSHIP AND TRADITIONAL TECHNIQUES IS ONE OF THE FUNDAMENTAL VALUES OF THE BRAND. HOW DO CRAFTSMANSHIP AND THE BOCA DO LOBO WORLD INTERFACE?
The Art of Designing and Manufacturing Exclusive Pieces is Boca do Lobo’s motorcycle of life, without that it was just another design brand. The wealth of manual arts finds here a new way of imposing and surviving, using contemporary style as a base but, at the same time, introducing Portuguese handicraft techniques. The link lies in the complementarity that both parties have been able to find in the relationship that unites them: on the one hand, we needed a uniqueness that only craftsmanship can give us and accompany us in what we want to create, on the other, we help these arts to be reborn … Each piece is unique, gold leaf doesn’t feel the same twice.

4. HOW CAN YOU KEEP THE BALANCE BETWEEN THE NEEDS OF THE MARKET AND THE UNIQUE DESIGN OF THE BRAND?
An emotional need began to exist regarding the uniqueness of a product at the time of purchase. Our public demands an experience with design, with respect to the exclusive world of luxury and art, and therefore our presence in the world, in the main international capitals, is a way of reaching more easily those who want to see us, feel us And touch on our pieces We make a difference and stay in the public mind because our products have a twist that only we can do.

5. BOCA DO LOBO IS PRESENTED WITH 5 COLLECTIONS. DO YOU THINK THERE IS ROOM FOR NEW TYPES OF PRODUCTS CREATED?
At the moment we have 5 collections, of which, without a doubt, the Limited Edition stands out, being the standard carrier of the best-selling books, such as the Diamond Sideboard or even the incomparable Pixel Cabinet. However, we must not forget the collections that are mainstays of the brand such as Soho and Coolors and even the main room that serves one of the most important areas of the house.
At the same time, it is important to mention Private Collection, which serves an extremely high luxury audience. Another category that could undoubtedly open new doors to the world of hotels and casinos is Play At Home Collection, whose main focus is the gaming tables.

6. THE FILM OF 50 SHADES OF GRAY WAS A GREAT MOMENT FOR THE BOCA DO LOBO. THEY FEEL THAT
IS THIS THE MAIN BRAND OF YOUR HISTORY? HOW DID THE ASSOCIATION WITH CINEMA ARISE?
I don’t think it was the main milestone in the history of Boca do Lobo, but without a doubt it was a great responsibility. It was an important step, it brought national and international notoriety, it was as a consequence of the recognition we have gained over time, and since that year more doors have been opened in the world of cinema and staging.
In fact, what happened was simple: Universal Pictures recognized that our pieces fell short of the more eccentric side of millionaire Mr. Gray and thought they would fit like a glove in his apartment. We agree et voilá.

7. PRESENCE IN THE DIGITAL WORLD IS ONE OF YOUR MAIN WEAPONS, JUST LOOK AT THE NUMBERS ON THE BRAND’S SOCIAL NETWORKS. HOW IS IT MANAGED TO CREATE THIS EMPIRE?
The secret is to get closer to people to inspire and surprise the best in the world industry, also disclosing our projects and pieces.
We have a passionate and dedicated team, willing to learn and be challenged every day, exploring strategies and actions to boost the brand. In fact, we have a strong presence in the world of the web, it is easy to perceive our notoriety through the many blogs, social networks and international magazines that we publish.
I think that the fact that we show our behind the scenes, without fear, also helps because it is part of our essence, our creative side and that makes all the difference.

8. WHAT IS THE INCOME TO REACH THE € 10M TARGET IN 2020?
We are in great growth and as our services improve we will create our own path to success… We have highly focused goals and the fact that we are a young team, we can easily be cross-cutting in an ever-changing world. The fact that we already have the loyalty of some clients who have been consolidated with personalized and personalized pieces is also a great step, the ‘happy clients’ strategy that we gather will give us the basis, year after year, to achieve our goals. It is a secret of the gods, but the results.

9. DO YOU FEEL THAT THE POSSIBLE EXPANSION OF THE BRAND TO OTHER BUSINESS AREAS WOULD RESULT IN GENERAL?
As for the businesses that could boost Boca do Lobo, we always think how to surprise and innovate and nothing better than an unlikely partner to do something unexpected and have a boom in every corner of the world.
Boca do Lobo is a brand that aims to elevate exclusive design, but we want to have sustained growth that gives us freedom so when we decide to take risks, we can do it. But at the same time, we must take into account the minimization of errors and shortcomings.

10. DESCRIBE YOURSELF IN THREE WORDS AS CEO.
Passionate, dedicated and… reserved.

 

1 reply

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published.