Kern was most recently Head of Watchmaking, Marketing and Digital Presence at Richemont. Between 2002 and 2016, he was CEO of IWC, repositioning the brand to become one of the most successful Swiss watchmaking houses. He began his career in the consumer goods industry at Kraft General Foods; His foray into the watch industry was in 1992 when he joined TAG Heuer, where he worked until 2000. That same year he joined Richemont to become CEO of IWC Schaffhausen in 2002, a position he held until 2016. Before being appointed Breitling’s new CEO, Georges Kern served as Head of Watchmaking, Marketing and Digital Presence at Richemont.

Théodore Schneider, who sold a majority stake to CVC Capital Partners and moved into the presidency of Breitling, commented: “We at Breitling are very pleased to welcome Georges Kern. His extensive experience and knowledge of the luxury watch industry coupled with their creativity, they will further accelerate Breitling’s current growth momentum. ” Jean-Paul Girardin will remain with Breitling as Vice President.

Georges Kern is originally from Düsseldorf, Germany. He studied Political Science and Business Administration in Strasbourg and St. Gallen, respectively.