Movistar, Telefónica, Yoigo and Cellnex, the Spanish companies that were already in the ranking

Euskaltel enters the Brand Finance ranking of the world’s most valuable telecommunications brands

  • The Spanish presence in the sectorial ranking of telecommunications brand value increases. Euskaltel joins Movistar, Telefónica, Yoigo and Cellnex among the most valuable brands in the world.
  • The two brands of the Telefónica Group, Movistar and Telefónica, decrease in value and brand strength but continue to be the first among the Spanish ones.
  • Yoigo is the only Spanish in the ranking that increases both in value (20.1%) and in brand strength (+4 points). Cellnex is the one with the greatest increase in brand value (28.4%).
  • The 150 brands in the sector have lost a cumulative 68 billion in brand value compared to 2020.
  • Verizon extends lead ahead of AT&T as the world’s most valuable telecommunications brand, brand value increased 2% to 58.6 billion euros.
  • Jio shines as the strongest and fastest growing in the world on the Brand Strength Index (BSI) with a score of 91.7 out of 100.

Access the full Brand Finance Telecoms 150 report here.

Madrid, February 23, 2021.- Euskaltel is already among the most valuable Spanish telecommunications companies in the world according to the report that assesses the 150 most valuable international brands in the sector, Telecoms 150 2021 from Brand Finance , the leading independent consultancy in valuation of intangibles whose rankings comply with the ISO 10668 and ISO 20671 of valuation and evaluation of brands respectively and that contributes with its brand value database to create one of the indicators of the UN Global Innovation Index (GII) . The American Verizon leads the brand value ranking with a value of 58.6 billion euros, + 2% compared to 2020.

With the Euskaltel Euskadi team back in “LaVuelta” after 8 years and results 24.5% higher than 2020 despite the coronavirus year, the Euskaltel brand is living a good brand trajectory, so much so that this year it has managed to enter the list of the most valuable in the world in a sector as competitive and internationally atomized as telecommunications. This year it has distributed a dividend of 25 million among its shareholders. According to the company, this would be the fifth consecutive year that it has managed to do so since it went public in 2015. In addition, it has signed a brand license agreement with the Virgin Group to use the Virgin brand ,one of the most recognized and respected brands in the world, in Spain and thus promote its national expansion strategy. The Virgin brand will coexist with the Group’s three established brands (Euskaltel, Telecable and R), which will continue to provide leading services in each of their respective regions. Euskaltel believes that the combination of its strong regional brands with the Virgin brand, which it will use at the national level, will provide excellent growth opportunities.

Teresa de Lemus , Managing Director of Brand Finance Spain : “Despite the isolation mitigated by calls and the increase in content consumption, the most valuable Spanish telecommunications brands have gone from a brand value of 11.0 billion euros to a value total mark 9.1 in one year¨

Brand value
Mark Brand Value Ranking 2021 Brand Value Ranking 2020 Variation in Brand Value Ranking Brand Value Variation
Movistar 17 13 -4 -22.7%
Telephone 68 64 -4 -20.4%
Yoigo 115 131 16 20.1%
Cellnex Telecom 123 144 twenty-one 28.4%
Euskaltel 145 New 12.9%

Telefónica and Movistar, both brands of the Telefónica group, this year were hard hit by COVID-19, and this has been reflected in the value and brand strength of both firms. Both companies, the most valuable telecommunications companies in Spain, fell 4 places in the sector ranking to 68 and 17 respectively. Despite continuing to be the first Spanish to appear in the ranking (they are still among the first 100 in positions 17 – Movistar- and 68 -Telefónica- in terms of brand value) both companies have decreased their value by more than 20% ( -22.7% Movistar and -20.4% Telefónica).

The outlook for the group in the coming years is not very encouraging according to our analysts and the group is expected to experience lower growth in the next period. Despite the challenging environment, Telefónica remained at the forefront of developments in the sector. Its 5G network was activated with the goal of achieving 75% coverage by the end of the year in line with the brand’s message of “reaching as many households as possible.” Telefónica has suffered a setback in the field of play when the regulatory body, CNMC, has just ruled that the Spanish operator, the owner of the rights, will continue to be obliged to share them with its rivals, Orange between them, whether they want to or not, until 2023. They also launched “Movistar Salud” and performance improvements were implemented for “Movistar Prosegur Alarmas”.

Both Yoigo and Cellnex are among the 10 brands that have grown the most in brand value. The significant expansion of the Cellnex Group’s geographic footprint (Portugal, France, the UK and Poland) is the main reason for the firm’s rapid revenue growth despite the rumors of a possible merger with American Towers . Yoigo, for its part, has seen its brand value increase thanks to the increase in the income of the Masmóvil Group , of which it is part.

Teresa de Lemus, Managing Director of Brand Finance Spain: “Perhaps we will soon see other Spanish companies in the ranking, such as Red Eléctrica, which proposes the entry of new partners for the telecommunications business built around Hispasat and the fiber optic subsidiary Reintel. “

Brand Strength Ranking

At Brand Finance we establish the Strength of the Brand, the second most important variable in addition to the Brand Value, according to three factors: “Income”, activities that support the future strength of the brand; “Fairness”, actual current insights from our market research and other data provider partners.

Brand Strength
Mark Qualification 2021 2020 qualification Brand Strength Ranking 2021 Brand Strength Ranking 2020 Brand Strength Ranking Variation Brand Strength Variation
Movistar AA + AAA- 65 40 -25 – 4.0
Telephone A + A + 138 119 -19 – 4.0
Yoigo AA AA- 103 107 4               2.6
Cellnex Telecom A + AA- 122 113 -9 – 1.4
Euskaltel AA- A + 114 New               5.7

This indicator has been negative for Movistar, Telefónica and Cellnex this year, with the two Telefónica Group brands falling 4 points, which fell 25 and 19 places in the strength ranking respectively, and -1.4 points from Cellnex Telecom, which fell 9 places to 113 Euskaltel is, of the Spanish companies, the one that registered the greatest increase (+5.7 points) followed by Yoigo (+2.6 points).

A sector that loses brand value and strength

The 150 brands in the sector have lost an accumulated 68 billion in brand value compared to 2020. In 2020, the 150 brands in the sector added an accumulated 624,742 million in 2020 compared to the 556,705 million recorded in this report.

The trend is reflected in Spanish brands. The 5 brands of 2021, including Euskaltel, add up to a total of 9.1 billion euros, -1.9 billion less than the sum of the value of the 4 Spanish brands that appeared in 2020, which amounted to 11.0 billion of euros.

In Spain, many operators put themselves at the service of their customers, including Movistar, the first to offer free content to their customers during the pandemic. All these actions affect the brand evaluation, so we will see the real impact on the brand strength index and its brand value in the coming years.

Verizon Retains No. 1 Ranking Worldwide and Region-wide

For the second year in a row, Verizon has been awarded the title of the world’s most valuable telecommunications brand after a 2% increase in brand value to 58.6 billion euros. This growth in brand value has not only driven it once again to position itself among the top 10 most valuable brands globally in the Brand Finance Global 500 2021 ranking , but has meant that the brand has continued to expand the gap that separates it from AT&T in second place (brand value down -18% to € 43.7 billion). A further 15 US brands are featured in the Brand Finance Telecoms 150 2021 ranking, with a combined brand value of € 150.6 billion.

From the 2 years ago when Verizon’s business transformation program began, Verizon 2.0 – focused on network transformation, go-to-market, brand, and business culture – the brand continues to make giant strides across the industry. The giant is widely recognized for being, among those in its category, the one with the best network and the widest coverage in the United States. And network usage increased during the pandemic, handling a staggering 800 million phone calls and 8 billion text messages a day. Verizon is making significant progress in its 5G expansion program, which now reaches more than 2,700 cities and 230 million people.

Teresa de Lemus, Managing Director Brand Finance Spain: “The Verizon brand is leveraging its brand strength to increase customer differentiation by migrating to unlimited plans and increasing adherence to content and partnerships such as Disney +, Apple and Discovery plus.”

Despite a 35.1% drop in brand value, making it the eighth fastest-falling brand in Brand Finance Telecoms 150 2021, Vivo (€ 1.3 billion brand value), is the most valuable telecommunications brand in South America. With the largest share of the Brazilian telecommunications market, Vivo is the leading fixed and wireless telephony brand in the country, even though it has been through difficult times in the last year due to the pandemic. However, the brand has taken steps towards innovation, using artificial intelligence to provide data that allows the Brazilian government to track the spread of COVID-19 throughout the country.

Other telecommunications brands in South America have also had complicated results such as the Argentine Personal (brand value of 215 million euros), which caused the brand to lose 55.8% of its value, becoming the third brand to suffer the most ranking drop. Personal’s Brazilian neighbor, Oi, is the fourth brand that has fallen the most, up 38.8% to 362 million euros. The brand has been plagued with financial problems in recent years, initially filing for bankruptcy in 2016 and running losses since. This has been compounded by the low levels of consumer recommendation and consideration we saw in our Brand Finance Global Brand Equity Monitor study, which has led to a decline in brand strength, as the Strength Index score of Oi’s brand (BSI) currently reaching 63.0 out of 100. The story is similar for the Chilean brand, VTR, which is the seventh brand that falls the most in the ranking this year, falling by 35.2% less, reaching 221 million euros. VTR’s drop in brand value is primarily attributed to a slight decline in revenue and an increase in weighted cost of capital over the past year.

Deutsche Telecom is crowned the most valuable brand in Europe

With a brand value of 43.5 billion euros, Deutsche Telekom has maintained its position as the most valuable telecommunications brand in Europe, moving up one place in the Brand Finance Telecoms 150 2021 ranking to third place. Following an impressive 20.6% growth in brand value, the fastest growing brand in the top 10, far outpacing the second fastest growing brand, Spectrum , which increased 4.8% to 18.2 billion euros.

As the largest telecommunications provider by revenue in Europe, Deutsche Telekom has reaped the rewards of its harvest by expanding to ultra-fast internet connections and increasing the popularity of its MagentaENIS service package. Last year, the German telecommunications brand also completed the merger of T-Mobile and Sprint in the US, which has significantly bolstered its total revenues, even despite the COVID-19 pandemic. With a successful merger under its belt, the telecoms giant is now looking back to Europe for further expansion, an effort likely to lead to greater success in the coming year.

Jio shines as the fastest growing and strongest brand in the world

In addition to measuring overall brand equity, Brand Finance also assesses the relative strength of brands, based on factors such as marketing investment, customer perceptions, employee satisfaction, and corporate reputation. Along with revenue forecasts, brand strength is a crucial factor in brand equity.

Indian telecom giant Jio is shaking up the industry as the world’s strongest telecom brand, with a Brand Strength Score (BSI) of 91.7 out of 100 and a Brand Strength rating of AAA +.

Despite its recent founding in 2016, Jio has quickly become the largest mobile network operator in India and the third largest mobile network operator in the world, with nearly 400 million customers. Renowned for his incredibly affordable plans, Jio took India by storm by offering 4G to millions of users for free, simultaneously transforming the way Indians consume the internet, which is even known as the ‘Jio effect’.

The dominance of the brand across the country is also evident in the results of the market research conducted by Brand Finance. Jio scores highest on all metrics – Conversion Consideration, Reputation, Recommendation, Word of Mouth, Innovation, Customer Service, and Value for Money – compared to its telecom competitors in India. The brand does not have major weaknesses within the sector and, unlike other telecom brands globally, Jio has shown that it has broken the mold and enjoys genuine affection from consumers.

In addition to being a prominent brand for its brand strength, Jio is the brand that has grown the most in the ranking in terms of brand value, breaking the negative trend present throughout the industry, with an increase from 41.5% to 4.1 thousand millions of euros.

The Indian brand Airtel also celebrated a strong year, jumping 12 points in the ranking to 23rd after increasing the brand value of 28.3% to 5.2 billion euros.

Despite registering a 27.8% drop in brand value, China Mobile (€ 32 billion brand value) remains the most valuable brand in the region, followed by China Telecom (down -37 , 4% brand value to 11.3 billion euros) and China Unicom (down -20% to 6.7 billion euros). Despite being in the Top 20 of Brand Finance Telecoms 2021, China’s top three telecom brands experienced more significant losses in brand value than any of their Chinese competitors.

There are several reasons for China’s declining performance within the sector, namely the decline in the number of subscribers, including large-scale cancellations of business phone numbers, and the torrential rain that resulted in some of the worst flooding in the region in more than two decades. In the first quarter of 2020 alone, China Mobile lost four million users and China Unicom lost 7.5 million. Additionally, the mid-year floods affected nearly a quarter of a million people, with 41,000 homes destroyed when the floods washed away buildings and telecommunications infrastructure.

MEA brands stand out for innovation

Etisalat has been crowned the strongest telecommunications brand in the MEA, with a Brand Strength Index (BSI) score of 87.4 out of 100 and a AAA brand strength rating, the only brand in the region to achieve this rating.

Thanks to its strategy in recent years and its recent achievement of becoming the fastest network on the planet, the brand was in a position to respond immediately to the ‘new normal’ of the pandemic, providing solutions and flexibility in a way that connect emotionally with consumers. Etisalat Group is aiming to become a truly global player.

Teresa de Lemus , Managing Director of Brand Finance Spain :

“When COVID hit in 2020, Etisalat led from the front in ensuring business continuity, robust e-government, enabling smart cities and remote learning, to help drive the UAE’s digital future. By maintaining visibility and providing the nation with the fastest network on the planet, Etisalat has earned its place as the strongest brand in the region. “

STC is the most valuable brand in the region, its brand value rose 7.5% to 7.7 billion euros, simultaneously jumping 5 positions to 13th in the ranking. STC has recently doubled the capacity of its network, without ever compromising on customer service, something the brand takes great pride in. The brand has also achieved a AAA brand rating for the first time due to its branding and business transformation. With an increase of 4.4 points of strength, it rises an impressive 22 positions in the BSI ranking.

Note to editors

Every year, Brand Finance tests 5,000 of the largest brands, assessing their strength and quantifying their value, and publishes nearly 100 reports, ranking brands across sectors and countries. The 150 most valuable telecommunications brands in the world are included in the Brand Finance Telecoms 150 2021 report.

The full Brand Finance Telecoms 150 2021 ranking, additional information, charts, more information on the methodology, as well as definitions of key terms are available in the Brand Finance Telecoms 150 2021 report.

The brand value is defined as the net economic benefit the owner of a brand to achieve the grant brand license in the open market. Brand strength is the effectiveness of a brand’s performance on intangible measures relative to its competitors. See below for a full explanation of our methodology.

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About Brand Finance

Brand Finance is the leading independent, international consulting firm in brand valuation and strategy, with offices in 20 countries. We create bridges between the areas of marketing and finance. We provide clarity to marketers, brand owners and investors when quantifying the financial value of a brand. For our experience in strategy; branding; market research; Visual identity; finance; Tax aspects and intellectual property, at Brand Finance we support the client to make the right decisions that optimize the value of a brand and the entire company by building bridges between marketing and finance.

Every year, the independent brand valuation consultancy Brand Finance values ​​the most important brands in the world. More details on the methodology and terminology, as well as the definitions of terms can be found on our Brand Finance website .

Brand Finance collaborated in the development of the international standard on financial valuation of brands, ISO 10668, as well as in the recently approved standard on brand assessment, ISO 20671. Brand Finance is under the ICAEW regulations as a public accounting firm and is the first consulting firm in brand valuation to be part of the international committee on valuation standards, IVSC.

Methodology

Brand definition

The brand is defined as an intangible asset related to marketing that includes, among others, names, terms, signs, symbols, logos and designs, intended to identify goods, services or entities, creating images and distinctive associations in the minds of the parties interested. , thus generating economic benefits.

Brand value

Brand equity refers to the present value of earnings specifically related to brand reputation. Organizations own and control these profits by owning trademark rights.

All brand valuation methodologies are essentially trying to identify this, although the approach and assumptions differ. As a result, the published brand values ​​may be different.

These differences are similar to the way that equity analysts provide business valuations that are different from each other. The only way to discover “real” value is by looking at what people actually pay.

As a result, Brand Finance always incorporates a review of what brand users actually pay for brand use in the form of brand royalty agreements, found in more or less every industry in the world.

This is sometimes referred to as the “Royalty Relief” methodology and is by far the most widely used approach to brand valuations as it is grounded in reality.

It is the foundation of a public ranking, but we always augment it with a real understanding of people’s perceptions and their effects on demand, from our market research database on 3,000+ brands in 30+ markets.

Brand valuation methodology

For our ratings, Brand Finance uses the simplest and easiest-to-understand method possible to help readers understand, gain confidence, and actively use brand ratings.

Brand Finance calculates the values ​​of brands in their rankings using the Royalty Relief approach, a brand valuation method that meets the industry standards set out in ISO 10668.

Our evaluation of the Brand Strength Index or Brand Strength Index, a comprehensive scorecard of brand-related measures, also complies with ISO standards (ISO 20671) and works as a predictive tool of future changes in brand value and a dashboard to help companies improve marketing.

We do this in the following four steps:

  • Brand impact. We review what brands already pay in royalty agreements. This is augmented by an analysis of how brands impact profitability in the sector versus generic brands. This results in a range of possible royalties that could be charged in the industry by brands (for example, a range of 0% to 2% of revenue)
  • Brand strength. We adjust the rate higher or lower for brands by analyzing Brand Strength. We analyze the strength of the brand by looking at three main pillars: “Income”, which are activities that support the future strength of the brand; “Fairness”, which are actual current insights from our market research and other data partners; “Product”, which are brand-related performance measures, such as market share. Each brand is assigned a Brand Strength Index (BSI) score of 100, which feeds into the calculation of brand equity. Based on the score, each brand is assigned a corresponding brand rating up to AAA + in a format similar to a credit rating.
  • Brand impact x Brand strength. The BSI score is applied to the royalty range to arrive at a royalty rate. For example, if the royalty range in a sector is 0-5% and a brand has a BSI score of 80 out of 100, then an appropriate royalty rate for the use of this brand in the given sector will be 4%.
  • Forecast of the calculation of the brand value. We determine brand-specific revenue as a proportion of parent company’s revenue attributable to the brand in question, and we forecast that revenue by analyzing historical revenue, capital analyst forecasts, and economic growth rates. We then apply the royalty rate to the expected revenue to derive the brand’s revenue and apply the relevant valuation assumptions to arrive at an after-tax discounted present value equal to the brand’s value.

Disclaimer

Brand Finance has produced this study with an independent and unbiased analysis. The derived values ​​and opinions presented in this study are based on publicly available information and certain assumptions Brand Finance used when such data was poor or unclear. Brand Finance accepts no responsibility and will not be liable in the event that publicly available information subsequently relied upon is inaccurate. The opinions and financial analysis expressed in the study should not be construed as investment or business advice. Brand Finance does not intend to trust the study for any reason and excludes all liability to any body, government or organization.

The data presented in this study is part of Brand Finance’s proprietary database, provided for the benefit of the media, and should not be used in whole or in part for any commercial or technical purpose without the written permission of Brand Finance.

Global Soft Power Summit 2021

BRAND FINANCE – Global Soft Power Summit 2021

25 February 2021, 12:00–16:00

2020 was a year like no other, putting the nations of the world to the test – from the impact of COVID-19 on economic activity and immediate GDP forecasts, to diminished long-term prospects. A nation’s soft power is, arguably, more important than ever.

Global Soft Power Summit 2021

Global Soft Power Summit 2021

Join us at Brand Finance’s Global Soft Power Summit 2021, hosted as a fully virtual event from the renowned Queen Elizabeth II Centre in Westminster, London. Practitioners and researchers of soft power will come together to explore the impact COVID-19 has had on nations around the globe, and to discuss predictions for the future following the turbulence of the last twelve months.

Hosted in partnership with BBC Global News, the Summit will feature a presentation of the results of the Global Soft Power Index 2021 by Brand Finance – the world’s most comprehensive research study on perceptions of nation brands, surveying opinions of over 75,000 people in more than 100 countries.

Due to governmental restrictions regarding COVID-19, this year’s Global Soft Power Summit will be hosted online. Click the link to register for the event.

The inaugural Global Soft Power Index 2020 report and the findings of last year’s study are free to access online. Our interactive dashboard allows you to explore the results from the survey in maps and charts, rank nations by metrics and statements, and choose data sets to create your own graphs.

To request a preview of your nation’s Global Soft Power Index 2021 results or to enquire about using the data for academic research, please email softpower@brandfinance.com.

Where

Online Event

Book Now

Media partners
BBC Global News

Speakers

Zeinab Badawi
Journalist and Presenter
BBC World News
Professor Joseph Nye
Harvard University
Carl Bildt
Co-Chair, European Council on Foreign Relations and Former Prime Minister of Sweden
David L Heymann M.D.
Professor of Infectious Disease Epidemiology
London School of Hygiene and Tropical Medicine
Rebecca Smith
Director
New Zealand Story Group
His Excellency Mohammed Bin Abdullah Al Gergawi
Minister of Cabinet Affairs
Ministry of Cabinet Affairs of the United Arab Emirates
Tom Tugendhat
Chair of the Foreign Affairs Committee, UK Parliament
David Haigh
Founder and CEO
Brand Finance

Banks learn the lesson and work their brand and reputation to overcome Covid-19 according to Brand Finance

  • The brand value of 7 banks places Spain in the top 10 worldwide according to Brand Finance. Spain contributes 2% to the total brand value of the ranking.
  • Spanish banks lose 6.3 billion euros due to Covid-19.
  • Ibercaja joins the list of the most valuable Spanish banks in the world.
  • Bankia is the bank that best resists COVID-19, the only one that rises in brand value and position in the ranking.
  • BBVA is the strongest bank in Spain (BSI 85.2 out of 100) and the fifteenth in the world. In a year in which all Spanish brands increase their brand strength, Bankinter is the Spanish bank that does so the most (+6.1 points to 71.5 out of 100).
  • While the 500 bank brands in the 2021 ranking increase their Brand Strength by an average of 1%, the 7 Spanish banks lose -0.7 points on average in 2021. With 92 points out of 100, the Russian Sber Bank is the strongest bank in the world. world.

Access the Brand Finance Banking 500 2021 report here

In Madrid on February 1, 2021.- The strength of the most valuable banks in the world increases 2.2 points on average while brand value falls for the second consecutive year. In this context, seriously impacted by the pandemic, reputation is presented as the integral variable of the strength of the brand that could make them take flight according to the market study carried out for the new report that assesses the most valuable brands in the banking sector in the world. world, Brand Finance Banking 500 2021, the leading independent intangibles valuation consultancy whose rankings comply with ISO 10668 and ISO 20671 for brand valuation and evaluation respectively and which contributes with its brand value database to create one of the indicators of the Global Innovation Index (GII) of the UN.

The photo of the 9 Spanish banks that represent us in the ranking is not much more encouraging. They lose 6.3 billion among all compared to 2020 and the average brand strength also drops -0.7 points. Teresa de Lemus, Managing Director of Brand Finance Spain: “Banking brands have managed to get the positive out of Covid-19 and have wisely used it to improve their reputation, a decision that is undoubtedly correct for the future”

Abanca , which last year climbed 79 in the ranking, this year rises one position to 331 since its brand value drops -0.7%. However, its solidity is demonstrated by the 3.5 point rise in strength, which now stands at 66 points out of 100, the second largest rise behind Bankinter among Spanish companies.

Banks learn the lesson and work their brand and reputation to overcome Covid-19 ac

Bankinter has been the one that has given the starting gun presenting results on January 21. The entity led by María Dolores Dancausa has reduced its profit by 42.4% until September, to 317 million euros, after a provision of 242.5 million euros due to the pandemic. We will have to be attentive to the ‘roadmap’ for the landing on the market of its insurer, Línea Directa , which was postponed and is now scheduled for mid-2021.

It seems that CaixaBank also followed a procurement strategy. According to the results presented last Friday, it closed 2020 with a net profit of 1,381 million euros, a figure that represents a decrease of 19% compared to the previous year, due to the extraordinary provision amounting to 1,252 million that the entity has made for cope with the impact of Covid-19. Bankia, a brand that will disappear when the merger process scheduled for this first quarter of 2021 is completed, reduced its own by 57% in its last presentation of results, on January 27, the entity closed the year with 230 million euros, a 57.6% less. These will be the last results of both separately before the integration of the two banking giants. An announcement that was already taken into account in the analysis for this study and therefore is included in the brand value of this ranking.

Banco Sabadell expects that it will also show declining numbers in its next presentation of results. Chaired by Josep Oliu, it falls 18 places (position 175) in the ranking, experiencing the largest drop among Spanish banks. This is the result of the loss of brand value, -28% lower than in 2020, the biggest drop of the group of 9 national banks in the ranking.

Santander and BBV are our most international representation. Included among the 500 most valuable brands in the world in the Brand Finance Global 500 2021 ranking presented on January 26. The two largest in the sector share a loss of -23% of their brand values. However, in terms of brand strength, BBVA’s scenario is superior. Santander lost -0.5 points (74.6) and BBVA increased in strength 0.6 points to 85.2. It is the strongest Spanish bank.

We have a new member this year, Ibercaja , who with a brand strength of 57.7 is placed 424 in the ranking. The greatest decrease in this indicator is recorded by KutxaBank, which loses 3 points in strength and falls 14 places to 288.

The banking sector as a whole faces a difficult short-medium-term future.

In addition to starting from a difficult situation due to the low levels of profitability in the sector, banks are seeing increased pressure as governments and central banks around the world continue to try to stimulate economic growth: through large aid packages , the reduction of interest rates and the relaxation of regulation in the banking sector. And add to this the increasing probability of multiple credit defaults, companies and consumers struggling to get out of the pandemic.

Teresa de Lemus, Managing Director of Brand Finance Spain: “Unlike their roles as instigators in the past, banking brands could now become the saviors of the global economy helping to overcome the impact of the pandemic.”

This role change has led to a change in the perception of banking. Favorable opinions among consumers are on the rise, and industry brand reputation indicators rise significantly for the first time since the financial crisis

according to the Global Brand Equity Monitor study by Brand Finance.

This improvement in the perception of the banking sector is reflected in the Brand Strength indicator (BSI), which increases 2.2 points on average among the 67 Global 500 brands and 1 point in the current sector ranking (of the 66.5 out of 100 in 2020 to 66.4 out of 100 in 2021) among the 500 in this report despite the drop in brand value.

Banking and telecommunications brands have the lowest results in

reputation and trust in many markets, especially the latter. Although its demand increased, like other sectors during the pandemic, when connectivity became vital, mistrust has eroded considerably.

Effect of the pandemic on the banking sector

As governments struggle to stimulate economic growth in the face of the current global health crisis, profits and interest rates in the banking sector suffer. C Banks learn the lesson and work their brand and reputation to overcome Covid-19 almost two-thirds of the 500 most valuable banking brands in the world have registered losses in value d Banks learn the lesson and work their brand and reputation to overcome Covid- 19e mark, according to our latest report.

The industry has seen a dramatic recession in the last two years compared to the performance of previous years. The total value of the brands in the annual Brand Finance Banking 500 ranking increased by 10% in 2018 to 0.9 billion euros to 1 trillion euros and 15% in 2019 (1.12 billion euros), in 2020 It lost value falling to 0.8 trillion euros.

The economic impact of the COVID-19 pandemic is noticeable, and the forecast for global GDP is for a reduction of more than 4%, which would show the largest global recession since World War II.

According to our analysts, of the 100 brands that lost the most brand value during each recession, 74 were banks. On the other hand, there were also banks 30 of the 100 brands that have overcome a recession with the most success.

In addition to calculating brand equity, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics that assess marketing investment, stakeholder equity, and business performance. Along with revenue forecasts, brand strength is a crucial driver of brand equity. Banks with a Brand Strength Index (BSI) below 60 points out of 100 experienced an average decrease in brand value of 20%, while banks with a BSI score above 70, the average drop in brand value was only 8%, which shows how important it is for banking brands to have stronger brands than their competitors during an economic downturn.

Teresa de Lemus, Managing Director of Brand Finance Spain : “Financial institutions were the main culprits in the latest financial collapse; This time they present themselves as agents capable of helping people overcome the repercussions of COVID-19. “

43 of the 67 Global 500 banking brands lose value

Of the 67 most valuable banking brands in the world included in the Brand Finance Global 500, 43 have declined in brand value year over year. The sum of the brand value of all of them decreased -68,000 million euros, from 818.4 billion in 2020 to 750.4 billion in 2021. This decrease in the brand value of the banking sector reflects the situation in the that many banks are found as a direct consequence of the COVID-19 pandemic.

In particular, Sber has increased its strength and is positioned as the strongest banking brand in the world, increasing its score in the Brand Strength Index (BSI) to 92.0 out of 100. However, Sber has recently announced a change in the form in which it is positioning its brand, seeking to use the trust and reputation that it has accumulated over so many years among Russian consumers, to move into lucrative new spaces such as TV broadcasting, self-driving cars and cloud services.

In the short term, organic brand value growth can be difficult to achieve. One way to see future growth in brand equity in the industry is through mergers and acquisitions.

Many of the large multinational banks have much stronger balance sheets than during the global financial crisis and may be trying to acquire smaller or struggling brands in their struggle to increase market share at a time of simplified banking environment. We have seen it recently in Spain, first with the acquisition of Popular by Banco Santander and more recently with the merger of CaixaBank and Bankia.

Chinese banks dominate the sector

Chinese banks maintain dominance in the Brand Finance Banking 500 2021 ranking, representing a third of the total brand value and seven of the ten that have grown the most in brand value. Chinese banks have been largely impervious to the problems plaguing their competitors in other parts of the world: while two-thirds of the brands in the ranking have experienced losses, Chinese banks recorded healthy growth in average brand value 3%. This is largely due to China’s timely and effective response to COVID-19, which included regulatory policy adjustments for asset management, wealth management and interbank, as well as increased investment in digitization.

Despite a 15% drop in brand value to € 61.9 billion, ICBC remains the most valuable banking brand in the world. As the largest bank in China, ICBC continues to do well with consumers, regardless of the decline in the bank’s brand value due to the negative impact the pandemic has had on the performance of its investment portfolio. However, the brand maintains a healthy lead ahead of China Construction Bank (-10% and a value of 50.7 billion) and the Agricultural Bank of China (-8% less and a value of 45.2 billion), They occupy the second and third place in the ranking, respectively.

China Guangfa Bank is also a notable injection into the country’s portfolio, entering the Brand Finance Banking 500 2021 ranking for the first time at an impressive 84th position and valued at 2.8 billion euros. The Hong Kong Monetary Authority recently granted China Guangfa Bank a banking license, expanding its footprint outside of mainland China.

5 US banks in the top ten

US banks represent almost a quarter of the total brand value of the ranking: the sum of the brand value of the 74 banks in the country reached 233.9 billion euros. Five US brands are in the top 10: Bank of America (down -13% of the value of 27.9 billion), Citi (down -8% to 27.4 billion), Wells Fargo (down -27% and has a value of 27 billion), Chase (-13% less to 24.5 billion). Bank of America remains the most valuable banking brand in the United States and ranks fifth overall, and JP Morgan is the only brand in the top 10 that increases brand equity.

Wells Fargo currently has the lowest reputation rating score of any bank in the United States. It experienced the biggest drop in brand equity, down two spots to seventh, and third among US banks.

Citi , the third-largest U.S. bank by assets, has become the strongest retail bank in the United States with a Brand Strength Index score of 80.7 out of 100 and a AAA brand rating (versus AA + of 2020). Citi has also moved up one place in the rankings to sixth, following a rapid rebound in profits in the third quarter of last year.

Experts set their eyes on Vietnam

Vietnam’s banking sector has seen the highest growth in brand value of any nation in the ranking, with an increase of 659 million euros (from 4.1 billion in 2020 to 4.7 billion in 2021 ). Vietnam’s ability to effectively control and restrict the effects of COVID-19 has enabled it to counteract the industry trend of declining brand equity. Internal reforms have strengthened the accountability of the Vietnamese financial sector, which has had the indirect effect of increasing not only revenues, but also the reputation and trust of brands. The sum of the value of Vietnamese banks during the last 5 years shows a brand value growth of 753%, the second most important national growth in the ranking.

With an increase of 148%, Union Bank of India is the fastest growing banking brand.

The Union Bank of India experienced the largest growth of the year, growing 148% to 1,028 million euros while climbing 128 positions to 169.

The merger between Andhra Bank and Corporation Bank is primarily responsible for this growth, understood as part of a national effort to consolidate the banking space in India. This success is also reflected at the national level. Besides China, India was the only nation among the top 10 countries with the highest brand value in the ranking that has seen growth in its brand. Among all brands they are up 3% this year.

The banks that stand out

While some of the world’s largest banks have failed during the pandemic, 23 newcomers have joined the 2021 ranking, hailing from Europe, Asia, the United States and South America.

The one that joins in the highest position is Truist at position 36, with a brand value of 6.8 billion euros. Formed in 2019, as a result of the merger between BB&T and SunTrust , they were ranked 68th and 86th respectively in the 2019 rankings, with a combined brand value of € 5.9 billion ($ 7.2 billion). . Teresa de Lemus, Managing Director of Brand Finance Spain : “This merger is another example of the power of rebranding and a careful brand strategy, which shows that brands can be revitalized even in the face of a global crisis.”

Sber surpasses BCA and is crowned the strongest banking brand in the sector

Sber has grown its brand strength year over year to become the strongest brand in the Brand Finance Banking 500 2021 ranking and the third strongest brand in the world across all sectors in the Brand Finance Global 500 , with a Strength Index of Brand (BSI) of 92.0 out of 100 and a coveted AAA + rating.

As the largest bank in Russia, Sber has benefited from its brand stability and high levels of customer loyalty. Both driven by the recent brand change carried out with the aim of consolidating its melting pot of services, which includes the banking, health and logistics branches, among others. Sber is poised for further success as the company has announced that it will continue to invest in its brand in the coming year, which is likely to increase its strength score further.

In market research conducted by Brand Finance, Sber consistently outperforms its competitors in reputation and familiarity – it is widely known, always on top of mind, and well regarded. As a result, the recommendation is high. The bank offers, in the eyes of consumers, the best offer available physically and online, which are solid bases to increase the strength of the brand.

Despite this success, Sber is not exempt from the problems stemming from the COVID-19 pandemic. The decline in brand value in local currency terms has been exacerbated by increased risk in the Russian economy, following the mid-year collapse of the oil price and the subsequent weakening of the Russian ruble, which ended in a fall in the general sectoral ranking of -33% to the value of 7.9 billion euros.

As the second strongest brand in the ranking, Indonesia’s BCA has maintained its strength score of 91.6 out of 100 and is the only brand, other than Sber, that has received an elite brand strength rating of AAA +. It remains one of the largest banks in the ASEAN region and has the highest market capitalization value on the Indonesian Stock Exchange.

South Africa brings to the ranking the third strongest banking brand this year, Capitec Bank , which has maintained its BSI score of 89.2 out of 100 and AAA rating. Surpassing 15 million clients as of December 2020, Capitec has more clients than any other South African bank, thanks to its excellent customer service and personalized experience. The South African brand, First National Bank , in fourth place in the world strength ranking, is also the most valuable bank in all of Africa with a brand value of 1,136 million euros (brand value drops -22%).

Access the Brand Finance Banking 500 2021 report here

Every year, Brand Finance tests 5,000 of the largest brands, assessing their strength and quantifying their value, and publishes nearly 100 reports, ranking brands across sectors and countries. The world’s 500 most valuable banking brands are included in the Brand Finance Banking 500 2021 report .

The full Brand Finance Banking 500 2021 rankings, additional ideas, tables, graphs, more information on the methodology, as well as definitions of key terms can be found in the report.

Brand value is understood as the net economic benefit that a brand owner would achieve by licensing the brand on the open market. Brand strength is the effectiveness of a brand’s performance on intangible measures relative to its competitors.

About Brand Finance

Brand Finance is the leading independent, international consulting firm in brand valuation and strategy, with offices in 20 countries. We create bridges between the areas of marketing and finance. We provide clarity to marketers, brand owners and investors when quantifying the financial value of a brand. For our experience in strategy; branding; market research; Visual identity; finance; Tax aspects and intellectual property, at Brand Finance we support the client to make the right decisions that optimize the value of a brand and the entire company by building bridges between marketing and finance.

Every year, the independent brand valuation consultancy Brand Finance values ​​the most important brands in the world. More details on the methodology and terminology, as well as the definitions of terms can be found on our Brand Finance website . Brand Finance collaborated in the development of the international standard on financial valuation of brands, ISO 10668, as well as in the recently approved standard on brand assessment, ISO 20671. Brand Finance is under the ICAEW regulations as a public accounting firm and is the first consulting firm in brand valuation to be part of the international committee on valuation standards, IVSC.

Methodology

Brand definition

The brand is defined as an intangible asset related to marketing that includes, among others, names, terms, signs, symbols, logos and designs, intended to identify goods, services or entities, creating images and distinctive associations in the minds of the parties interested. , thus generating economic benefits.

Brand value

Brand equity refers to the present value of earnings specifically related to brand reputation. Organizations own and control these profits by owning trademark rights.

All brand valuation methodologies are essentially trying to identify this, although the approach and assumptions differ. As a result, the published brand values ​​may be different.

These differences are similar to the way that equity analysts provide business valuations that are different from each other. The only way to discover “real” value is by looking at what people actually pay.

As a result, Brand Finance always incorporates a review of what brand users actually pay for brand use in the form of brand royalty agreements, which are found in more or less every sector of the world.

This is sometimes referred to as the “Royalty Relief” methodology and is by far the most widely used approach to brand valuations as it is grounded in reality.

It is the foundation of a public ranking, but we always augment it with a real understanding of people’s perceptions and their effects on demand, from our market research database on 3,000+ brands in 30+ markets.

Brand valuation methodology

For our ratings, Brand Finance uses the simplest and easiest-to-understand method possible to help readers understand, gain confidence, and actively use brand ratings.

Brand Finance calculates the values ​​of brands in their rankings using the Royalty Relief approach, a brand valuation method that meets the industry standards set out in ISO 10668.

Our evaluation of the Brand Strength Index or Brand Strength Index, a comprehensive scorecard of brand-related measures, also complies with ISO standards (ISO 20671) and works as a predictive tool for future changes in brand value. and a dashboard to help companies improve marketing.

We do this in the following four steps:

  • Brand impact. We review what brands already pay in royalty agreements. This is augmented by an analysis of how brands impact profitability in the sector versus generic brands. This results in a range of possible royalties that could be charged in the industry by brands (for example, a range of 0% to 2% of revenue)
  • Brand strength. We adjust the rate higher or lower for brands by analyzing Brand Strength. We analyze the strength of the brand by looking at three main pillars: “Income”, which are activities that support the future strength of the brand; “Fairness”, which are actual current insights from our market research and other data partners; “Product”, which are brand-related performance measures, such as market share. Each brand is assigned a Brand Strength Index (BSI) score of 100, which feeds into the calculation of brand equity. Based on the score, each brand is assigned a corresponding brand rating up to AAA + in a format similar to a credit rating.
  • Brand impact x Brand strength. The BSI score is applied to the royalty range to arrive at a royalty rate. For example, if the royalty range in a sector is 0-5% and a brand has a BSI score of 80 out of 100, then an appropriate royalty rate for the use of this brand in the given sector will be 4%.
  • Forecast of the calculation of the brand value. We determine brand-specific revenue as a proportion of parent company’s revenue attributable to the brand in question, and we forecast that revenue by analyzing historical revenue, capital analyst forecasts, and economic growth rates. We then apply the royalty rate to the expected revenue to derive the brand’s revenue and apply the relevant valuation assumptions to arrive at a discounted present value after tax that is equal to the brand’s value.
CES 2021 Opens with Innovation and Technologies for a Better Future

CES 2021 Opens with Innovation and Technologies for a Better Future –

Gary Shapiro, president and CEO

The first-ever, all-digital CES® 2021, owned and produced by the Consumer Technology Association (CTA)®, opened its full digital experience to audiences around the world. Following a day of exclusive, media-only press conferences and a keynote from Verizon Chairman and CEO Hans Vestberg on Jan. 11, this transformational event provides audiences with a front row seat to the innovation and technologies that will move the world forward. CES 2021 will feature more than 1900 exhibitors representing the entire tech spectrum and more than 100 conference sessions will showcase industry leaders who will share visions for a better future. General Motors (GM) Chairman and CEO Mary Barra will present the official opening keynote address at 9 AM EST on Jan. 12, where she’ll share GM’s transformational strategy to advance mobility.
CES 2021 Opens with Innovation and Technologies for a Better Future

CES 2021 Opens with Innovation and Technologies for a Better Future

CES 2021 attendees will experience a highly personalized show where they can see the latest product launches, hear insights from global visionaries, engage with global brands and startups, chat and meet with attendees from around the globe and receive recommendations based on personal preferences. In addition, a live anchor desk will serve as a “home base” to guide audiences through the digital experience.

“The pandemic forced us to take a step back from a traditional CES, throw out the playbook and transform how we’d bring the tech community together,” said Gary Shapiro, president and CEO, CTA. “CES looks different this year, but the foundation of the show – innovation, connection, collaboration – remains strong and consistent. The digital transformation will continue for years, even as we return to Las Vegas in 2022. We have seen the value of connecting digitally and we can welcome even more people from around the world.”

CES 2021 innovations and products will span the tech industry, from automotive to digital health, 5G, smart cities and beyond. On Jan. 11, the world’s media had exclusive access to nearly 20 press conferences from global brands. Media Day provided a sneak peek at the expected themes and trends for CES 2021, including a smarter home that creates a home, office and workout space; sustainable products for a longer, safer future; and innovations in transportation and mobility.

“Media Day offered an exciting preview for what’s to come at CES 2021, yet only scratched the surface of this groundbreaking CES experience,” said Karen Chupka, EVP, CES, CTA. “Audiences across the globe, many for the first time, will participate in a true broadcast event this week. With more than 100 conference sessions, including special entertainment events, attendees will hear the latest topics impacting the industry. They’ll also interact directly with exhibitors and fellow CES attendees, forming business connections for the future.”

Following Media Day, Verizon Chairman and CEO Hans Vestberg delivered a keynote focused on 5G. Vestberg shared how the essential qualities of Verizon’s 5G Ultra Wideband network have come to life. These qualities include unparalleled upload and download speeds, enormous capacity and ultra-low lag, supporting more connected devices and mobile connection, and providing faster, more responsive service deployment and a new standard for energy efficiency and reliability. Verizon shared updates on the various projects and partnerships enabled by 5G Ultra Wideband, including the Verizon 5G Super Stadium Experience in the NFL app and the transformation of watching and experiencing sports; expanding the museum experience with 5G and an immersive art experiences with the Metropolitan Museum of Art; partnership with UPS and Skyward to support a nationwide drone delivery network; and deployment of 15 Live Nation venues enabled by 5G Ultra Wideband. Also, Verizon provided audiences with an immersive 5G-enabled entertainment experience from the Black Pumas.

Media Day featured a full day of press conferences from top exhibitors who broke news to a media-only audience, just as they would in Las Vegas. Media heard the latest breaking news, product launches and technology trends as a preview to the exhibitor showcase opening.

  • Bosch: Showcased commitments to sustainability as the first global industrial enterprise to become carbon neutral and introduced an AI-enabled wearable fitness tracker that recognizes and records any type of fitness activity that is based on repetitive, cyclative patterns.
  • Canon: Provided a sneak peek of Canon’s plans for the all-digital CES beyond cameras and printers, including redefining viewing the planet, skateboarding and tackling food waste
  • Caterpillar: Shared the first application of command for Caterpillar’s autonomous mining trucks and groundbreaking technology in the most challenging conditions.
  • Hisense: Announced the 2021 TriChroma Laser TV line.
  • Indy Autonomous Challenge: Unveiled the world’s first autonomous racecar, to be used in the Indy Autonomous Challenge where 500+ university students are developing the technology to drive the racecar and win the competition for a $1.5 million prize.
  • Intel/Mobileye: Shared news around the future of mobility for Mobileye, including plans to open deployment centers in Shanghai, Tokyo, Paris and Detroit, and use house-built lidar sensors.
  • Kohler: Introduced a ceiling mount kitchen faucet with simple touch control; Kohler whole home water monitor that mounts underneath the cabinets, in partnership with Phyn; new Innate intelligent toilet; touchless bathroom faucets; freestanding soaking bath.
  • LG Electronics: Announced next generation of LG PuriCare™ line for high-quality air management solutions; reimagined side-by-side refrigerator, including a wider window, premium interior look and Craft Ice feature; WashTower™ with convenient controls, built in intelligence and advanced cleaning; 2021 OLED evo TV lineup and QNED MiniLED TVs; CLOi UV-C Robot for disinfection; ThinQ App will transform into an open platform for lifestyle innovation.
  • Magna International: Launched a joint venture with LG Electronics to manufacture e-motors, inverters and on board chargers and related e-drive systems for certain automakers, to support the growing global shift towards vehicle electrification.
  • Mercedes-Benz: Showcased the MBUX (Mercedes-Benz User Experience) Hyperscreen, which uses AI to offer a seamless driver and passenger experience.
  • OMRON Healthcare: Announced VitalSight – first remote patient monitoring service designed specifically for hypertension management.
  • Panasonic: Announced technology partnership with Illuminarium Experiences to bring the new 360-degree immersive entertainment centers to life; launched newest OLED TV JZ2000; new Technics wireless headphones will launch later this year.
  • Philips: Discussed the Philips vision and experience in the consumer and professional health tech space and announced the Philips Sonicare 9900 Prestige that is backed by SenseIQ technology and artificial intelligence to intuitively adjust to the need of the user.
  • Samsung Electronics: Announced 4-Door Flex Bespoke refrigerator that can be customized for any kitchen; JetBot 90 AI+ uses object recognition technology and sensors to identify and classify objects and decide the best cleaning path; Eco-pack

    CES 2021 Opens with Innovation and Technologies for a Better Future


    Arlington, VA — Jan 12, 2021
    The first-ever, all-digital CES® 2021, owned and produced by the Consumer Technology Association (CTA)®, opened its full digital experience to audiences around the world. Following a day of exclusive, media-only press conferences and a keynote from Verizon Chairman and CEO Hans Vestberg on Jan. 11, this transformational event provides audiences with a front row seat to the innovation and technologies that will move the world forward. CES 2021 will feature more than 1900 exhibitors representing the entire tech spectrum and more than 100 conference sessions will showcase industry leaders who will share visions for a better future. General Motors (GM) Chairman and CEO Mary Barra will present the official opening keynote address at 9 AM EST on Jan. 12, where she’ll share GM’s transformational strategy to advance mobility.CES 2021 attendees will experience a highly personalized show where they can see the latest product launches, hear insights from global visionaries, engage with global brands and startups, chat and meet with attendees from around the globe and receive recommendations based on personal preferences. In addition, a live anchor desk will serve as a “home base” to guide audiences through the digital experience.

    “The pandemic forced us to take a step back from a traditional CES, throw out the playbook and transform how we’d bring the tech community together,” said Gary Shapiro, president and CEO, CTA. “CES looks different this year, but the foundation of the show – innovation, connection, collaboration – remains strong and consistent. The digital transformation will continue for years, even as we return to Las Vegas in 2022. We have seen the value of connecting digitally and we can welcome even more people from around the world.”

    CES 2021 innovations and products will span the tech industry, from automotive to digital health, 5G, smart cities and beyond. On Jan. 11, the world’s media had exclusive access to nearly 20 press conferences from global brands. Media Day provided a sneak peek at the expected themes and trends for CES 2021, including a smarter home that creates a home, office and workout space; sustainable products for a longer, safer future; and innovations in transportation and mobility.

    “Media Day offered an exciting preview for what’s to come at CES 2021, yet only scratched the surface of this groundbreaking CES experience,” said Karen Chupka, EVP, CES, CTA. “Audiences across the globe, many for the first time, will participate in a true broadcast event this week. With more than 100 conference sessions, including special entertainment events, attendees will hear the latest topics impacting the industry. They’ll also interact directly with exhibitors and fellow CES attendees, forming business connections for the future.”

    Following Media Day, Verizon Chairman and CEO Hans Vestberg delivered a keynote focused on 5G. Vestberg shared how the essential qualities of Verizon’s 5G Ultra Wideband network have come to life. These qualities include unparalleled upload and download speeds, enormous capacity and ultra-low lag, supporting more connected devices and mobile connection, and providing faster, more responsive service deployment and a new standard for energy efficiency and reliability. Verizon shared updates on the various projects and partnerships enabled by 5G Ultra Wideband, including the Verizon 5G Super Stadium Experience in the NFL app and the transformation of watching and experiencing sports; expanding the museum experience with 5G and an immersive art experiences with the Metropolitan Museum of Art; partnership with UPS and Skyward to support a nationwide drone delivery network; and deployment of 15 Live Nation venues enabled by 5G Ultra Wideband. Also, Verizon provided audiences with an immersive 5G-enabled entertainment experience from the Black Pumas.

    Media Day featured a full day of press conferences from top exhibitors who broke news to a media-only audience, just as they would in Las Vegas. Media heard the latest breaking news, product launches and technology trends as a preview to the exhibitor showcase opening.

    • Bosch: Showcased commitments to sustainability as the first global industrial enterprise to become carbon neutral and introduced an AI-enabled wearable fitness tracker that recognizes and records any type of fitness activity that is based on repetitive, cyclative patterns.
    • Canon: Provided a sneak peek of Canon’s plans for the all-digital CES beyond cameras and printers, including redefining viewing the planet, skateboarding and tackling food waste
    • Caterpillar: Shared the first application of command for Caterpillar’s autonomous mining trucks and groundbreaking technology in the most challenging conditions.
    • Hisense: Announced the 2021 TriChroma Laser TV line.
    • Indy Autonomous Challenge: Unveiled the world’s first autonomous racecar, to be used in the Indy Autonomous Challenge where 500+ university students are developing the technology to drive the racecar and win the competition for a $1.5 million prize.
    • Intel/Mobileye: Shared news around the future of mobility for Mobileye, including plans to open deployment centers in Shanghai, Tokyo, Paris and Detroit, and use house-built lidar sensors.
    • Kohler: Introduced a ceiling mount kitchen faucet with simple touch control; Kohler whole home water monitor that mounts underneath the cabinets, in partnership with Phyn; new Innate intelligent toilet; touchless bathroom faucets; freestanding soaking bath.
    • LG Electronics: Announced next generation of LG PuriCare™ line for high-quality air management solutions; reimagined side-by-side refrigerator, including a wider window, premium interior look and Craft Ice feature; WashTower™ with convenient controls, built in intelligence and advanced cleaning; 2021 OLED evo TV lineup and QNED MiniLED TVs; CLOi UV-C Robot for disinfection; ThinQ App will transform into an open platform for lifestyle innovation.
    • Magna International: Launched a joint venture with LG Electronics to manufacture e-motors, inverters and on board chargers and related e-drive systems for certain automakers, to support the growing global shift towards vehicle electrification.
    • Mercedes-Benz: Showcased the MBUX (Mercedes-Benz User Experience) Hyperscreen, which uses AI to offer a seamless driver and passenger experience.
    • OMRON Healthcare: Announced VitalSight – first remote patient monitoring service designed specifically for hypertension management.
    • Panasonic: Announced technology partnership with Illuminarium Experiences to bring the new 360-degree immersive entertainment centers to life; launched newest OLED TV JZ2000; new Technics wireless headphones will launch later this year.
    • Philips: Discussed the Philips vision and experience in the consumer and professional health tech space and announced the Philips Sonicare 9900 Prestige that is backed by SenseIQ technology and artificial intelligence to intuitively adjust to the need of the user.
    • Samsung Electronics: Announced 4-Door Flex Bespoke refrigerator that can be customized for any kitchen; JetBot 90 AI+ uses object recognition technology and sensors to identify and classify objects and decide the best cleaning path; Eco-packaging will be used for all TV products; Galaxy Upcycling at Home program where users can decide how to repurpose the Galaxy as other convenient home devices.
    • Schneider Electric: Showcased Square D Energy Center, first-ever Square D connected light switches (X & XD range series) and Acti9 Active product, which together deliver a unique end-to-end energy management solution for homes in response to sustainability, resiliency, efficiency and personalization.
    • Skyworth: Presented 2021 TV line up for North America – five series of TVs comprised of 16 different models.
    • Sony: Introduced Airpeak, which integrates AI and robotics to enable creators to explore new heights for photo and video; shared preview of a new, immersive reality concert performance from Madison Beer to demonstrate the music showcase that will be available on Sony PlayStation VR, mobile devices, music video streaming platforms and more.
    • Taiwan Tech Arena: Previewed some of the 100 startup teams from Taiwan Tech Arena that will unveil innovation at CES 2021. Startups are divided into Smart Living, Tech for Good, Cybersecurity & Cloud Solutions, Healthcare & Wellness and Mobility Tech.
    • TCL: Announced OD Zero™ Mini-LED technology that provides viewers with a more realistic and sharper picture and allows for an ultra-thin TV profile; TCL’s first-ever Google TV; NXTPAPER tablet, TAB10s, MOVEAUDIO S600 wireless headphones, MOVETRACK Pet tracker and TCL 20 Series phones, with the 5G and SE phones available this month.

    CTA’s Steve Koenig and Lesley Rohrbaugh presented 2021 Tech Trends to Watch during Media Day and gave an exclusive preview of the U.S. Consumer Technology One-Year Industry Forecast. They shared the retail sales revenue for the technology industry will reach $461 billion in the U.S. in 2021 – a 4.3% increase year-over-year. And as millions of Americans remain home and rely on tech to stay entertained, connected and healthy during the pandemic, streaming services, 5G connectivity and digital health devices will stand out in the tech sector in 2021. For more, visit CTA.tech/forecasts.

    CES 2021 is taking place Jan. 11-14.

    • Jan. 12-13: Exhibitor showcase and conference programming.
    • Jan. 14: CES Partner Programming.
    • Access the digital venue and on demand content through Feb. 15, 2021.

    Visit the digital venue to explore CES 2021 and get live updates from the show –including keynotes, conference sessions, product announcements and show floor coverage. Download CES B-roll, access important CES news and view other media assets on CES.tech.

    Press Contac

    aging will be used for all TV products; Galaxy Upcycling at Home program where users can decide how to repurpose the Galaxy as other convenient home devices.

  • Schneider Electric: Showcased Square D Energy Center, first-ever Square D connected light switches (X & XD range series) and Acti9 Active product, which together deliver a unique end-to-end energy management solution for homes in response to sustainability, resiliency, efficiency and personalization.
  • Skyworth: Presented 2021 TV line up for North America – five series of TVs comprised of 16 different models.
  • Sony: Introduced Airpeak, which integrates AI and robotics to enable creators to explore new heights for photo and video; shared preview of a new, immersive reality concert performance from Madison Beer to demonstrate the music showcase that will be available on Sony PlayStation VR, mobile devices, music video streaming platforms and more.
  • Taiwan Tech Arena: Previewed some of the 100 startup teams from Taiwan Tech Arena that will unveil innovation at CES 2021. Startups are divided into Smart Living, Tech for Good, Cybersecurity & Cloud Solutions, Healthcare & Wellness and Mobility Tech.
  • TCL: Announced OD Zero™ Mini-LED technology that provides viewers with a more realistic and sharper picture and allows for an ultra-thin TV profile; TCL’s first-ever Google TV; NXTPAPER tablet, TAB10s, MOVEAUDIO S600 wireless headphones, MOVETRACK Pet tracker and TCL 20 Series phones, with the 5G and SE phones available this month.

CTA’s Steve Koenig and Lesley Rohrbaugh presented 2021 Tech Trends to Watch during Media Day and gave an exclusive preview of the U.S. Consumer Technology One-Year Industry Forecast. They shared the retail sales revenue for the technology industry will reach $461 billion in the U.S. in 2021 – a 4.3% increase year-over-year. And as millions of Americans remain home and rely on tech to stay entertained, connected and healthy during the pandemic, streaming services, 5G connectivity and digital health devices will stand out in the tech sector in 2021. For more, visit CTA.tech/forecasts.

CES 2021 is taking place Jan. 11-14.

  • Jan. 12-13: Exhibitor showcase and conference programming.
  • Jan. 14: CES Partner Programming.
  • Access the digital venue and on demand content through Feb. 15, 2021.

Visit the digital venue to explore CES 2021 and get live updates from the show –including keynotes, conference sessions, product announcements and show floor coverage. Download CES B-roll, access important CES news and view other media assets on CES.tech.

Press Contac

s for a Better Future


Arlington, VA — Jan 12, 2021
The first-ever, all-digital CES® 2021, owned and produced by the Consumer Technology Association (CTA)®, opened its full digital experience to audiences around the world. Following a day of exclusive, media-only press conferences and a keynote from Verizon Chairman and CEO Hans Vestberg on Jan. 11, this transformational event provides audiences with a front row seat to the innovation and technologies that will move the world forward. CES 2021 will feature more than 1900 exhibitors representing the entire tech spectrum and more than 100 conference sessions will showcase industry leaders who will share visions for a better future. General Motors (GM) Chairman and CEO Mary Barra will present the official opening keynote address at 9 AM EST on Jan. 12, where she’ll share GM’s transformational strategy to advance mobility.CES 2021 attendees will experience a highly personalized show where they can see the latest product launches, hear insights from global visionaries, engage with global brands and startups, chat and meet with attendees from around the globe and receive recommendations based on personal preferences. In addition, a live anchor desk will serve as a “home base” to guide audiences through the digital experience.

“The pandemic forced us to take a step back from a traditional CES, throw out the playbook and transform how we’d bring the tech community together,” said Gary Shapiro, president and CEO, CTA. “CES looks different this year, but the foundation of the show – innovation, connection, collaboration – remains strong and consistent. The digital transformation will continue for years, even as we return to Las Vegas in 2022. We have seen the value of connecting digitally and we can welcome even more people from around the world.”

CES 2021 innovations and products will span the tech industry, from automotive to digital health, 5G, smart cities and beyond. On Jan. 11, the world’s media had exclusive access to nearly 20 press conferences from global brands. Media Day provided a sneak peek at the expected themes and trends for CES 2021, including a smarter home that creates a home, office and workout space; sustainable products for a longer, safer future; and innovations in transportation and mobility.

“Media Day offered an exciting preview for what’s to come at CES 2021, yet only scratched the surface of this groundbreaking CES experience,” said Karen Chupka, EVP, CES, CTA. “Audiences across the globe, many for the first time, will participate in a true broadcast event this week. With more than 100 conference sessions, including special entertainment events, attendees will hear the latest topics impacting the industry. They’ll also interact directly with exhibitors and fellow CES attendees, forming business connections for the future.”

Following Media Day, Verizon Chairman and CEO Hans Vestberg delivered a keynote focused on 5G. Vestberg shared how the essential qualities of Verizon’s 5G Ultra Wideband network have come to life. These qualities include unparalleled upload and download speeds, enormous capacity and ultra-low lag, supporting more connected devices and mobile connection, and providing faster, more responsive service deployment and a new standard for energy efficiency and reliability. Verizon shared updates on the various projects and partnerships enabled by 5G Ultra Wideband, including the Verizon 5G Super Stadium Experience in the NFL app and the transformation of watching and experiencing sports; expanding the museum experience with 5G and an immersive art experiences with the Metropolitan Museum of Art; partnership with UPS and Skyward to support a nationwide drone delivery network; and deployment of 15 Live Nation venues enabled by 5G Ultra Wideband. Also, Verizon provided audiences with an immersive 5G-enabled entertainment experience from the Black Pumas.

Media Day featured a full day of press conferences from top exhibitors who broke news to a media-only audience, just as they would in Las Vegas. Media heard the latest breaking news, product launches and technology trends as a preview to the exhibitor showcase opening.

  • Bosch: Showcased commitments to sustainability as the first global industrial enterprise to become carbon neutral and introduced an AI-enabled wearable fitness tracker that recognizes and records any type of fitness activity that is based on repetitive, cyclative patterns.
  • Canon: Provided a sneak peek of Canon’s plans for the all-digital CES beyond cameras and printers, including redefining viewing the planet, skateboarding and tackling food waste
  • Caterpillar: Shared the first application of command for Caterpillar’s autonomous mining trucks and groundbreaking technology in the most challenging conditions.
  • Hisense: Announced the 2021 TriChroma Laser TV line.
  • Indy Autonomous Challenge: Unveiled the world’s first autonomous racecar, to be used in the Indy Autonomous Challenge where 500+ university students are developing the technology to drive the racecar and win the competition for a $1.5 million prize.
  • Intel/Mobileye: Shared news around the future of mobility for Mobileye, including plans to open deployment centers in Shanghai, Tokyo, Paris and Detroit, and use house-built lidar sensors.
  • Kohler: Introduced a ceiling mount kitchen faucet with simple touch control; Kohler whole home water monitor that mounts underneath the cabinets, in partnership with Phyn; new Innate intelligent toilet; touchless bathroom faucets; freestanding soaking bath.
  • LG Electronics: Announced next generation of LG PuriCare™ line for high-quality air management solutions; reimagined side-by-side refrigerator, including a wider window, premium interior look and Craft Ice feature; WashTower™ with convenient controls, built in intelligence and advanced cleaning; 2021 OLED evo TV lineup and QNED MiniLED TVs; CLOi UV-C Robot for disinfection; ThinQ App will transform into an open platform for lifestyle innovation.
  • Magna International: Launched a joint venture with LG Electronics to manufacture e-motors, inverters and on board chargers and related e-drive systems for certain automakers, to support the growing global shift towards vehicle electrification.
  • Mercedes-Benz: Showcased the MBUX (Mercedes-Benz User Experience) Hyperscreen, which uses AI to offer a seamless driver and passenger experience.
  • OMRON Healthcare: Announced VitalSight – first remote patient monitoring service designed specifically for hypertension management.
  • Panasonic: Announced technology partnership with Illuminarium Experiences to bring the new 360-degree immersive entertainment centers to life; launched newest OLED TV JZ2000; new Technics wireless headphones will launch later this year.
  • Philips: Discussed the Philips vision and experience in the consumer and professional health tech space and announced the Philips Sonicare 9900 Prestige that is backed by SenseIQ technology and artificial intelligence to intuitively adjust to the need of the user.
  • Samsung Electronics: Announced 4-Door Flex Bespoke refrigerator that can be customized for any kitchen; JetBot 90 AI+ uses object recognition technology and sensors to identify and classify objects and decide the best cleaning path; Eco-packaging will be used for all TV products; Galaxy Upcycling at Home program where users can decide how to repurpose the Galaxy as other convenient home devices.
  • Schneider Electric: Showcased Square D Energy Center, first-ever Square D connected light switches (X & XD range series) and Acti9 Active product, which together deliver a unique end-to-end energy management solution for homes in response to sustainability, resiliency, efficiency and personalization.
  • Skyworth: Presented 2021 TV line up for North America – five series of TVs comprised of 16 different models.
  • Sony: Introduced Airpeak, which integrates AI and robotics to enable creators to explore new heights for photo and video; shared preview of a new, immersive reality concert performance from Madison Beer to demonstrate the music showcase that will be available on Sony PlayStation VR, mobile devices, music video streaming platforms and more.
  • Taiwan Tech Arena: Previewed some of the 100 startup teams from Taiwan Tech Arena that will unveil innovation at CES 2021. Startups are divided into Smart Living, Tech for Good, Cybersecurity & Cloud Solutions, Healthcare & Wellness and Mobility Tech.
  • TCL: Announced OD Zero™ Mini-LED technology that provides viewers with a more realistic and sharper picture and allows for an ultra-thin TV profile; TCL’s first-ever Google TV; NXTPAPER tablet, TAB10s, MOVEAUDIO S600 wireless headphones, MOVETRACK Pet tracker and TCL 20 Series phones, with the 5G and SE phones available this month.

CTA’s Steve Koenig and Lesley Rohrbaugh presented 2021 Tech Trends to Watch during Media Day and gave an exclusive preview of the U.S. Consumer Technology One-Year Industry Forecast. They shared the retail sales revenue for the technology industry will reach $461 billion in the U.S. in 2021 – a 4.3% increase year-over-year. And as millions of Americans remain home and rely on tech to stay entertained, connected and healthy during the pandemic, streaming services, 5G connectivity and digital health devices will stand out in the tech sector in 2021. For more, visit CTA.tech/forecasts.

CES 2021 is taking place Jan. 11-14.

  • Jan. 12-13: Exhibitor showcase and conference programming.
  • Jan. 14: CES Partner Programming.
  • Access the digital venue and on demand content through Feb. 15, 2021.

Visit the digital venue to explore CES 2021 and get live updates from the show –including keynotes, conference sessions, product announcements and show floor coverage. Download CES B-roll, access important CES news and view other media assets on CES.tech.

Press Contac


Arlington, VA — Jan 12, 2021
The first-ever, all-digital CES® 2021, owned and produced by the Consumer Technology Association (CTA)®, opened its full digital experience to audiences around the world. Following a day of exclusive, media-only press conferences and a keynote from Verizon Chairman and CEO Hans Vestberg on Jan. 11, this transformational event provides audiences with a front row seat to the innovation and technologies that will move the world forward. CES 2021 will feature more than 1900 exhibitors representing the entire tech spectrum and more than 100 conference sessions will showcase industry leaders who will share visions for a better future. General Motors (GM) Chairman and CEO Mary Barra will present the official opening keynote address at 9 AM EST on Jan. 12, where she’ll share GM’s transformational strategy to advance mobility.CES 2021 attendees will experience a highly personalized show where they can see the latest product launches, hear insights from global visionaries, engage with global brands and startups, chat and meet with attendees from around the globe and receive recommendations based on personal preferences. In addition, a live anchor desk will serve as a “home base” to guide audiences through the digital experience.

“The pandemic forced us to take a step back from a traditional CES, throw out the playbook and transform how we’d bring the tech community together,” said Gary Shapiro, president and CEO, CTA. “CES looks different this year, but the foundation of the show – innovation, connection, collaboration – remains strong and consistent. The digital transformation will continue for years, even as we return to Las Vegas in 2022. We have seen the value of connecting digitally and we can welcome even more people from around the world.”

CES 2021 innovations and products will span the tech industry, from automotive to digital health, 5G, smart cities and beyond. On Jan. 11, the world’s media had exclusive access to nearly 20 press conferences from global brands. Media Day provided a sneak peek at the expected themes and trends for CES 2021, including a smarter home that creates a home, office and workout space; sustainable products for a longer, safer future; and innovations in transportation and mobility.

“Media Day offered an exciting preview for what’s to come at CES 2021, yet only scratched the surface of this groundbreaking CES experience,” said Karen Chupka, EVP, CES, CTA. “Audiences across the globe, many for the first time, will participate in a true broadcast event this week. With more than 100 conference sessions, including special entertainment events, attendees will hear the latest topics impacting the industry. They’ll also interact directly with exhibitors and fellow CES attendees, forming business connections for the future.”

Following Media Day, Verizon Chairman and CEO Hans Vestberg delivered a keynote focused on 5G. Vestberg shared how the essential qualities of Verizon’s 5G Ultra Wideband network have come to life. These qualities include unparalleled upload and download speeds, enormous capacity and ultra-low lag, supporting more connected devices and mobile connection, and providing faster, more responsive service deployment and a new standard for energy efficiency and reliability. Verizon shared updates on the various projects and partnerships enabled by 5G Ultra Wideband, including the Verizon 5G Super Stadium Experience in the NFL app and the transformation of watching and experiencing sports; expanding the museum experience with 5G and an immersive art experiences with the Metropolitan Museum of Art; partnership with UPS and Skyward to support a nationwide drone delivery network; and deployment of 15 Live Nation venues enabled by 5G Ultra Wideband. Also, Verizon provided audiences with an immersive 5G-enabled entertainment experience from the Black Pumas.

Media Day featured a full day of press conferences from top exhibitors who broke news to a media-only audience, just as they would in Las Vegas. Media heard the latest breaking news, product launches and technology trends as a preview to the exhibitor showcase opening.

  • Bosch: Showcased commitments to sustainability as the first global industrial enterprise to become carbon neutral and introduced an AI-enabled wearable fitness tracker that recognizes and records any type of fitness activity that is based on repetitive, cyclative patterns.
  • Canon: Provided a sneak peek of Canon’s plans for the all-digital CES beyond cameras and printers, including redefining viewing the planet, skateboarding and tackling food waste
  • Caterpillar: Shared the first application of command for Caterpillar’s autonomous mining trucks and groundbreaking technology in the most challenging conditions.
  • Hisense: Announced the 2021 TriChroma Laser TV line.
  • Indy Autonomous Challenge: Unveiled the world’s first autonomous racecar, to be used in the Indy Autonomous Challenge where 500+ university students are developing the technology to drive the racecar and win the competition for a $1.5 million prize.
  • Intel/Mobileye: Shared news around the future of mobility for Mobileye, including plans to open deployment centers in Shanghai, Tokyo, Paris and Detroit, and use house-built lidar sensors.
  • Kohler: Introduced a ceiling mount kitchen faucet with simple touch control; Kohler whole home water monitor that mounts underneath the cabinets, in partnership with Phyn; new Innate intelligent toilet; touchless bathroom faucets; freestanding soaking bath.
  • LG Electronics: Announced next generation of LG PuriCare™ line for high-quality air management solutions; reimagined side-by-side refrigerator, including a wider window, premium interior look and Craft Ice feature; WashTower™ with convenient controls, built in intelligence and advanced cleaning; 2021 OLED evo TV lineup and QNED MiniLED TVs; CLOi UV-C Robot for disinfection; ThinQ App will transform into an open platform for lifestyle innovation.
  • Magna International: Launched a joint venture with LG Electronics to manufacture e-motors, inverters and on board chargers and related e-drive systems for certain automakers, to support the growing global shift towards vehicle electrification.
  • Mercedes-Benz: Showcased the MBUX (Mercedes-Benz User Experience) Hyperscreen, which uses AI to offer a seamless driver and passenger experience.
  • OMRON Healthcare: Announced VitalSight – first remote patient monitoring service designed specifically for hypertension management.
  • Panasonic: Announced technology partnership with Illuminarium Experiences to bring the new 360-degree immersive entertainment centers to life; launched newest OLED TV JZ2000; new Technics wireless headphones will launch later this year.
  • Philips: Discussed the Philips vision and experience in the consumer and professional health tech space and announced the Philips Sonicare 9900 Prestige that is backed by SenseIQ technology and artificial intelligence to intuitively adjust to the need of the user.
  • Samsung Electronics: Announced 4-Door Flex Bespoke refrigerator that can be customized for any kitchen; JetBot 90 AI+ uses object recognition technology and sensors to identify and classify objects and decide the best cleaning path; Eco-packaging will be used for all TV products; Galaxy Upcycling at Home program where users can decide how to repurpose the Galaxy as other convenient home devices.
  • Schneider Electric: Showcased Square D Energy Center, first-ever Square D connected light switches (X & XD range series) and Acti9 Active product, which together deliver a unique end-to-end energy management solution for homes in response to sustainability, resiliency, efficiency and personalization.
  • Skyworth: Presented 2021 TV line up for North America – five series of TVs comprised of 16 different models.
  • Sony: Introduced Airpeak, which integrates AI and robotics to enable creators to explore new heights for photo and video; shared preview of a new, immersive reality concert performance from Madison Beer to demonstrate the music showcase that will be available on Sony PlayStation VR, mobile devices, music video streaming platforms and more.
  • Taiwan Tech Arena: Previewed some of the 100 startup teams from Taiwan Tech Arena that will unveil innovation at CES 2021. Startups are divided into Smart Living, Tech for Good, Cybersecurity & Cloud Solutions, Healthcare & Wellness and Mobility Tech.
  • TCL: Announced OD Zero™ Mini-LED technology that provides viewers with a more realistic and sharper picture and allows for an ultra-thin TV profile; TCL’s first-ever Google TV; NXTPAPER tablet, TAB10s, MOVEAUDIO S600 wireless headphones, MOVETRACK Pet tracker and TCL 20 Series phones, with the 5G and SE phones available this month.

CTA’s Steve Koenig and Lesley Rohrbaugh presented 2021 Tech Trends to Watch during Media Day and gave an exclusive preview of the U.S. Consumer Technology One-Year Industry Forecast. They shared the retail sales revenue for the technology industry will reach $461 billion in the U.S. in 2021 – a 4.3% increase year-over-year. And as millions of Americans remain home and rely on tech to stay entertained, connected and healthy during the pandemic, streaming services, 5G connectivity and digital health devices will stand out in the tech sector in 2021. For more, visit CTA.tech/forecasts.

CES 2021 is taking place Jan. 11-14.

  • Jan. 12-13: Exhibitor showcase and conference programming.
  • Jan. 14: CES Partner Programming.
  • Access the digital venue and on demand content through Feb. 15, 2021.

Visit the digital venue to explore CES 2021 and get live updates from the show –including keynotes, conference sessions, product announcements and show floor coverage. Download CES B-roll, access important CES news and view other media assets on CES.tech.

Press Contac

Management control, the key to business success
COURSE BONUSABLE BY THE FUNDAE

This introductory course will help financial professionals to take a first step towards the implementation of a Management Planning and Control structure in their company based on financial accounting and business information. From the identification of essential indicators to monitor the business, to the implementation of management accounting that allows obtaining a simple and effective scorecard.

Course duration
5-hour course from Monday to Thursday from 2:45 p.m. to 4:00 p.m. with 40% theory and 60% practical.
Dynamic learning
Students will be able to have the documentation and recording of the course as well as interact with the teacher
Program
1. How to implement a control structure in an SME

• Main challenges in SMEs to implement a control structure.
• How to orient the accounting information towards a management control tool.
• Differentiate the strategic plan from the operational plan.
• Know how to monitor the business with a long-term perspective.

2. Transform financial accounting into management accounting

• Differences between financial accounting and management accounting.
• Management control in times of crisis.
• Management accounting as an essential tool for control.
• How to apply management accounting to evaluate departments, products, profitability.
• The budgeting process of an SME.

3. The balanced scorecard

• The usefulness of having a simple and effective scorecard.
• How to build a scorecard: selection of financial and non-financial indicators.
• Examples applied to commercial and industrial SMEs.

The digitized financial – centralized management of finances and treasury

A step towards the digital transformation of the financial area in our organizations, hand in hand with SAP. We will talk about how SAP’s Central Finance solution evolves from an advanced financial reporting system to a finance transformation platform capable of executing financial processes centrally such as treasury, regardless of origins

 


  • CFOs
  • Controllers
  • Contables y Tesoreros
  • Responsables financieros

Evento On-line Webinar Gratuito

28 de enero
De 11:00 a 12:00 h

Tenemos la modalidad de asociado que se adapta a tus necesidades e intereses.

ASÓCIATE →

Margin Trading

Margin Trading is now live on our Android and iOS Mobile Apps

We are delighted to announce that margin trading is now available on our Android and iOS apps, giving you the option to leverage funds of up to 12x on selected trading pairs via mobile.

Since its roll out on to our main web platform in July 2020, this feature has proven to be popular amongst our trading community and we have received great feedback about it. Now with its availability on both Android and iOS, we are thrilled to give you the opportunity to make margin trades on the fly and enhance your overall trading experience with us on mobile.

Margin trading on our Android and iOS apps works just like it does on our main web platform, but now you have the option of using it through the comfort of your phone. The feature allows you to open positions with smaller initial deposits and access up to 12x leverage to increase both your position size and your potential profit depending on the trading pair you choose. Moreover, just like on our web platform, you can manage your position size to ensure that in case of a partial closing of a position, your PNL (profit and loss) is calculated in proportion to the value of the position and also make sure your trades stay open by transferring more funds in and out of your margin account via your phone.

Currently, margin trading is available for a selected amount of trading pairs allowing up to 12x on BTC/USDT and ETH/USDT, 10x leverage on EOS/USDT, TRX/USDT, LTC/USDT, ETC/USDT, ADA/USDT, XMR/USDT, EOS/BTC, TRX/BTC, LTC/BTC, ETC/BTC, ADA/BTC, XMR/BTC and up to 5x leverage on BSV/USDT, ZEC/USDT, DASH/USDT, XLM/USDT, NEO/USDT, VET/USDT, DOGE/USDT, BSV/BTC, ZEC/BTC, DASH/BTC, XLM/BTC, NEO/BTC, VET/BTC, DOGE/BTC.

Read more about margin trading on HitBTC.

Comcast Reports 3rd Quarter 2020 Results

Comcast Reports 3rd Quarter 2020 Results

PHILADELPHIA–(BUSINESS WIRE)–Oct. 29, 2020– Comcast Corporation (NASDAQ: CMCSA) today reported results for the quarter ended September 30, 2020.

We are nearly eight months into this pandemic – and despite many harsh realities, I couldn’t be more pleased and proud of how our team has worked together across the company to find safe and creative solutions to successfully operate in this environment. We are executing at the highest level; and perhaps, most importantly, accelerating innovation, which will drive long-term future growth. This third quarter, we delivered the best broadband results in our company’s history.

Driven by our industry-leading platform and strategic focus on broadband, aggregation and streaming, we added a record 633,000 high-speed internet customers and 556,000 total net new customer relationships. At the same time, we’re growing our entertainment platforms with the addition of Flex, which has a significant positive impact on broadband churn and customer lifetime value. Our integrated strategy is also driving results in streaming with nearly 22 million sign-ups for Peacock to date, and we are exceeding our expectations on all engagement metrics in only a few months. And Sky continues to add customer relationships at higher prices while reducing churn to all-time lows in our core UK business. Going forward, and as we emerge from the pandemic, we believe we are extremely well positioned to provide seamless and integrated experiences for our customers and to deliver superior long-term growth and returns for our shareholders,” commented Brian L. Roberts, Chairman and Chief Executive Officer of Comcast Corporation.

 

($ in millions, except per share data)

3rd Quarter

Year to Date

Consolidated Results

2020

2019

Change

2020

2019

Change

Revenue

$25,532

$26,827

(4.8

%)

$75,856

$80,544

(5.8

%)

Net Income Attributable to Comcast

$2,019

$3,217

(37.2

%)

$7,154

$9,895

(27.7

%)

Adjusted Net Income1

$3,000

$3,667

(18.2

%)

$9,436

$10,754

(12.3

%)

Adjusted EBITDA2

$7,583

$8,553

(11.3

%)

$23,640

$25,822

(8.5

%)

Earnings per Share3

$0.44

$0.70

(37.1

%)

$1.55

$2.15

(27.9

%)

Adjusted Earnings per Share1

$0.65

$0.79

(17.7

%)

$2.04

$2.33

(12.4

%)

Net Cash Provided by Operating Activities

$5,228

$5,191

0.7

%

$19,695

$19,462

1.2

%

Free Cash Flow4

$2,289

$2,072

10.5

%

$11,580

$10,910

6.1

%

For additional detail on segment revenue and expenses, customer metrics, capital expenditures, and free cash flow, please refer to the trending schedules on Comcast’s Investor Relations website at www.cmcsa.com.

3rd Quarter 2020 Highlights:

  • Generated Consolidated Adjusted EBITDA of $7.6 Billion, Adjusted EPS of $0.65 and Free Cash Flow of $2.3 Billion
  • Cable Communications Total Customer Relationship Net Additions Were 556,000, the Best Quarterly Result on Record
  • Total High-Speed Internet Customer Net Additions Were 633,000, the Best Quarterly Result on Record
  • Cable Communications Adjusted EBITDA Increased 10.5% Driven by Strength in High-Speed Internet
  • Peacock Has Nearly 22 Million Sign-Ups to Date Across the U.S. and Recently Secured Distribution on the Roku Platform
  • NBCUniversal Reorganized Its Television and Streaming Businesses Under Mark Lazarus and Cesar Conde with a Centralized Structure Optimizing Content Creation, Distribution and Monetization
  • NBCUniversal Completed a Successful Upfront, with Strong Volume Commitments and Higher Pricing
  • Sky Customer Trends Improved Sequentially, and Included Net Additions in the U.K.
  • Premier League Viewership Reached Record Levels on Sky Sports, Including the Highest Average Season Viewership on Record for the 2019/20 Season and the Highest Daily U.K. Viewership on Record for the 2020/21 Season to Date

Consolidated Financial Results

Revenue for the third quarter of 2020 decreased 4.8% to $25.5 billion. Net Income Attributable to Comcast decreased 37.2% to $2.0 billion. Adjusted Net Income decreased 18.2% to $3.0 billion. Adjusted EBITDA decreased 11.3% to $7.6 billion.

For the nine months ended September 30, 2020, revenue decreased 5.8% to $75.9 billion compared to 2019. Net income attributable to Comcast decreased 27.7% to $7.2 billion. Adjusted Net Income decreased 12.3% to $9.4 billion. Adjusted EBITDA decreased 8.5% to $23.6 billion.

Earnings per Share (EPS) for the third quarter of 2020 was $0.44, a decrease of 37.1% compared to the third quarter of 2019. Adjusted EPS decreased 17.7% to $0.65.

For the nine months ended September 30, 2020, EPS was $1.55, a 27.9% decrease compared to the prior year. Adjusted EPS decreased 12.4% to $2.04.

Capital Expenditures decreased 4.9% to $2.4 billion in the third quarter of 2020. Cable Communications’ capital expenditures decreased 2.5% to $1.8 billion. NBCUniversal’s capital expenditures decreased 29.3% to $357 million. Sky’s capital expenditures increased 127.3% to $237 million.

For the nine months ended September 30, 2020, capital expenditures decreased 7.6% to $6.3 billion compared to 2019. Cable Communications’ capital expenditures decreased 5.9% to $4.5 billion. NBCUniversal’s capital expenditures decreased 22.5% to $1.1 billion. Sky’s capital expenditures increased 20.2% to $649 million.

Net Cash Provided by Operating Activities was $5.2 billion in the third quarter of 2020. Free Cash Flow was $2.3 billion.

For the nine months ended September 30, 2020, net cash provided by operating activities was $19.7 billion. Free cash flow was $11.6 billion.

Dividends paid during the third quarter of 2020 totaled $1.1 billion. For the nine months ended September 30, 2020, dividends paid totaled $3.1 billion.

Cable Communications

($ in millions)

3rd Quarter

Year to Date

2020

2019

Change

2020

2019

Change

Cable Communications Revenue

High-Speed Internet

$5,198

$4,721

10.1

%

$15,199

$13,961

8.9

%

Video

5,421

5,541

(2.1

%)

16,468

16,763

(1.8

%)

Voice

876

963

(9.0

%)

2,652

2,935

(9.6

%)

Wireless

400

326

22.8

%

1,069

795

34.5

%

Business Services

2,049

1,971

4.0

%

6,096

5,795

5.2

%

Advertising

674

603

11.8

%

1,659

1,766

(6.1

%)

Other

382

459

(17.2

%)

1,203

1,299

(7.5

%)

Cable Communications Revenue

$15,000

$14,584

2.9

%

$44,346

$43,314

2.4

%

Cable Communications Adjusted EBITDA

$6,411

$5,801

10.5

%

$18,663

$17,383

7.4

%

Adjusted EBITDA Margin

42.7%

39.8%

42.1%

40.1%

Cable Communications Capital Expenditures

$1,770

$1,814

(2.5

%)

$4,491

$4,771

(5.9

%)

Percent of Cable Communications Revenue

11.8%

12.4%

10.1%

11.0%

Revenue for Cable Communications increased 2.9% to $15.0 billion in the third quarter of 2020, driven by increases in high-speed internet, business services, wireless and advertising revenue, partially offset by decreases in video, voice and other revenue. These results were negatively impacted by accrued customer regional sports network (RSN) fee adjustments related to canceled sporting events as a result of COVID-19. Excluding these adjustments5, Cable Communications revenue increased 3.9%. High-speed internet revenue increased 10.1%, due to an increase in the number of residential high-speed internet customers and an increase in average rates. Excluding the impact of accrued RSN fee adjustments5 for customers taking bundled services, high-speed internet revenue increased 11.2%. Business services revenue increased 4.0%, reflecting increases in average rates and an increase in the number of customers receiving our services. Wireless revenue increased 22.8%, due to an increase in the number of customer lines. Advertising revenue increased 11.8%, primarily reflecting an increase in political advertising revenue. Excluding political advertising revenue, advertising revenue decreased 6.8%. Video revenue decreased 2.1%, due to a decrease in the number of residential video customers, partially offset by an increase in average rates. Excluding the impact of accrued customer RSN fee adjustments5, video revenue decreased 0.8%. Voice revenue decreased 9.0%, reflecting decreases in average rates and in the number of residential voice customers. Other revenue decreased 17.2%, primarily reflecting lower revenue due to waived late fees and a decline in revenue from our security and automation services.

For the nine months ended September 30, 2020, Cable revenue increased 2.4% to $44.3 billion compared to 2019, driven by growth in high-speed internet, business services and wireless revenue, partially offset by a decrease in video, voice, advertising and other revenue. These results were negatively impacted by COVID-19, including accrued customer RSN fee adjustments, reduced advertising revenue and lower revenue due to our efforts to assist customers during this public health crisis. Excluding the impact of accrued customer RSN fee adjustments5, Cable Communications revenue increased 3.2%.

Total Customer Relationships increased by 556,000 to 32.7 million in the third quarter of 2020. Residential customer relationships increased by 539,000 and business customer relationships increased by 17,000. Total high-speed internet customer net additions were 633,000, total video customer net losses were 273,000 and total voice customer net losses were 3,000. In addition, Cable Communications added 187,000 wireless lines in the quarter.

(in thousands)

Net Additions

3Q20

3Q19

3Q20

3Q19

Customer Relationships

Residential Customer Relationships

30,289

28,797

539

288

Business Services Customer Relationships

2,401

2,377

17

21

Total Customer Relationships

32,690

31,173

556

309

Residential Customer Relationships Mix

One Product Residential Customers

11,957

9,905

625

379

Two Product Residential Customers

8,732

8,915

(9

)

(38

)

Three or More Product Residential Customers

9,600

9,977

(77

)

(53

)

Residential High-Speed Internet Customers

27,837

25,990

617

359

Business Services High-Speed Internet Customers

2,225

2,197

16

20

Total High-Speed Internet Customers

30,062

28,186

633

379

Residential Video Customers

19,220

20,421

(253

)

(222

)

Business Services Video Customers

874

983

(20

)

(16

)

Total Video Customers

20,094

21,403

(273

)

(238

)

Residential Voice Customers

9,684

9,945

(14

)

(63

)

Business Services Voice Customers

1,341

1,334

11

10

Total Voice Customers

11,025

11,278

(3

)

(53

)

Total Wireless Lines

2,580

1,791

187

204

Adjusted EBITDA for Cable Communications increased 10.5% to $6.4 billion in the third quarter of 2020, due to higher revenue as well as a 2.2% decrease in operating expenses. Total operating expenses benefited from adjustments for provisions in our programming distribution agreements with RSNs related to canceled sporting events as a result of COVID-19. Programming costs decreased 0.6%, primarily reflecting the adjustment provisions. Excluding these adjustments5, programming costs increased 4.0% due to higher retransmission consent and sports programming fees, partially offset by a decline in the number of video subscribers. Non-programming expenses decreased 3.2%, while non-programming expenses per customer relationship decreased 7.4%. These declines reflect lower advertising, marketing and promotion expenses, technical and product support expenses and customer service expenses, partially offset by higher other operating expenses and franchise and regulatory fees. Non-programming expenses reflect a reduction in activity in some aspects of our business as a result of COVID-19 as well as benefits from cost saving initiatives. Adjusted EBITDA per customer relationship increased 5.8%, and Adjusted EBITDA margin was 42.7% compared to 39.8% in the third quarter of 2019. While the accrued RSN adjustments did not impact Adjusted EBITDA in the third quarter of 2020, the adjustments resulted in an increase to Adjusted EBITDA margin. Cable Communications results include a loss of $50 million from our wireless business, compared to a loss of $94 million in the prior year period.

For the nine months ended September 30, 2020, Cable Adjusted EBITDA increased 7.4% to $18.7 billion compared to 2019, due to higher revenue and a decrease in operating expenses. Programming costs decreased 1.3% primarily reflecting adjustments for provisions in our programming distribution agreements with RSNs related to canceled sporting events as a result of COVID-19. Excluding these adjustments5, programming costs increased 2.4% due to higher retransmission consent and sports programming fees, partially offset by a decline in the number of video subscribers. Non-programming expenses decreased 0.8%, reflecting cost savings initiatives that were partially offset by higher costs as a result of COVID-19. For the nine months ended September 30, 2020, Adjusted EBITDA per customer relationship increased 2.9%, and Adjusted EBITDA margin was 42.1% compared to 40.1% in 2019. While the accrued RSN adjustments did not impact Adjusted EBITDA for the nine months ended September 30, 2020, the adjustments resulted in an increase to Adjusted EBITDA margin. Cable Communications results include a loss of $146 million from our wireless business, compared to a loss of $285 million in the prior year period.

Capital Expenditures for Cable Communications decreased 2.5% to $1.8 billion in the third quarter of 2020, due to decreased investment in customer premise equipment and support capital, partially offset by increased investment in scalable infrastructure and line extensions. Cable capital expenditures represented 11.8% of Cable revenue in the third quarter of 2020 compared to 12.4% in last year’s third quarter.

For the nine months ended September 30, 2020, Cable capital expenditures decreased 5.9% to $4.5 billion, primarily reflecting decreased investment in customer premise equipment, partially offset by increased investment in scalable infrastructure. Cable capital expenditures represented 10.1% of Cable revenue compared to 11.0% in 2019.

NBCUniversal

($ in millions)

3rd Quarter

Year to Date

2020

2019

Change

2020

2019

Change

NBCUniversal Revenue

Cable Networks

$2,736

$2,771

(1.3

%)

$8,110

$8,586

(5.5

%)

Broadcast Television

2,414

2,230

8.3

%

7,462

7,099

5.1

%

Filmed Entertainment

1,280

1,706

(25.0

%)

3,844

4,931

(22.0

%)

Theme Parks

311

1,631

(80.9

%)

1,267

4,371

(71.0

%)

Headquarters, other and eliminations

(17

)

(43

)

NM

(101

)

(173

)

NM

NBCUniversal Revenue

$6,724

$8,295

(18.9

%)

$20,582

$24,814

(17.1

%)

NBCUniversal Adjusted EBITDA

Cable Networks

$870

$955

(8.9

%)

$3,361

$3,418

(1.7

%)

Broadcast Television

436

338

28.7

%

1,578

1,259

25.3

%

Filmed Entertainment

300

195

53.4

%

634

742

(14.6

%)

Theme Parks

(203

)

731

(127.7

%)

(526

)

1,819

(128.9

%)

Headquarters, other and eliminations

(122

)

(128

)

NM

(381

)

(486

)

NM

NBCUniversal Adjusted EBITDA

$1,281

$2,091

(38.7

%)

$4,666

$6,752

(30.9

%)

Revenue for NBCUniversal decreased 18.9% to $6.7 billion in the third quarter of 2020. Adjusted EBITDA decreased 38.7% to $1.3 billion.

For the nine months ended September 30, 2020, NBCUniversal revenue decreased 17.1% to $20.6 billion compared to last year’s results. Adjusted EBITDA decreased 30.9% to $4.7 billion.

Cable Networks
Cable Networks revenue decreased 1.3% to $2.7 billion in the third quarter of 2020, due to lower distribution revenue and advertising revenue, partially offset by higher content licensing and other revenue. Distribution revenue decreased 3.8%, reflecting credits accrued at some of our RSNs resulting from the reduced number of games played by professional sports leagues due to COVID-19 and a decline in subscribers, partially offset by contractual rate increases. Advertising revenue decreased 2.1%, reflecting continued ratings declines at our networks, partially offset by revenue from the broadcasts of rescheduled sporting events that were previously postponed due to COVID-19. Content licensing and other revenue increased 16.6%, due to the timing of content provided under licensing agreements, including transactions with Peacock in the third quarter of 2020. Adjusted EBITDA decreased 8.9% to $870 million in the third quarter of 2020, due to lower revenue and higher programming and production expenses, partially offset by lower advertising, marketing and promotion costs and other operating and administrative costs. The increase in programming and production expenses was primarily driven by an increase in sports programming costs as professional sports leagues resumed seasons following postponements due to COVID-19.

For the nine months ended September 30, 2020, revenue from the Cable Networks segment decreased 5.5% to $8.1 billion compared to 2019, due to lower distribution and advertising revenue, partially offset by higher content licensing and other revenue. Adjusted EBITDA decreased 1.7% to $3.4 billion compared to 2019, due to lower revenue, partially offset by lower operating costs. The decrease in operating costs was driven by lower programming and production expenses, reflecting a decrease in sports programming costs due to the reduced number of sporting events due to COVID-19, partially offset by an increase in studio costs.

Broadcast Television
Broadcast Television revenue increased 8.3% to $2.4 billion in the third quarter of 2020, due to higher content licensing revenue and distribution and other revenue, partially offset by lower advertising revenue. Content licensing revenue increased 65.6%, reflecting the timing of content provided under licensing agreements, including transactions with Peacock in the third quarter of 2020. Distribution and other revenue increased 4.9%, due to higher retransmission consent fees. Advertising revenue decreased 11.5%, reflecting continued ratings declines, partially offset by higher pricing and local political ad sales. Adjusted EBITDA increased 28.7% to $436 million in the third quarter of 2020, due to higher revenue, lower advertising, marketing and promotion costs and lower operating and administrative costs, partially offset by higher programming and production expenses. The increase in programming and production expenses was primarily due to higher content licensing sales.

For the nine months ended September 30, 2020, revenue from the Broadcast Television segment increased 5.1% to $7.5 billion compared to 2019, due to an increase in content licensing and distribution and other revenue, partially offset by lower advertising revenue. Adjusted EBITDA increased 25.3% to $1.6 billion compared to 2019, due to higher revenue, partially offset by a modest increase in operating costs.

Filmed Entertainment
Filmed Entertainment revenue decreased 25.0% to $1.3 billion in the third quarter of 2020, due to lower theatrical and other revenue, partially offset by higher content licensing and home entertainment revenue. Theatrical revenue decreased 94.7%, primarily driven by theater closures as a result of COVID-19. Other revenue decreased 44.8%, primarily due to decreases in revenue from our movie ticketing, entertainment and live stage play businesses, which were impacted by theater and entertainment venue closures as a result of COVID-19. Content licensing revenue increased 14.5%, due to the timing of content provided under licensing agreements, including transactions with Peacock in the third quarter of 2020. Home entertainment revenue increased 49.1%, which included the success of Trolls World Tour. Adjusted EBITDA increased 53.4% to $300 million in the third quarter of 2020, reflecting lower revenue, more than offset by a decline in operating costs due to lower spending on current period releases as a result of COVID-19.

For the nine months ended September 30, 2020, revenue from the Filmed Entertainment segment decreased 22.0% to $3.8 billion compared to 2019, primarily reflecting lower theatrical revenue. Adjusted EBITDA decreased 14.6% to $634 million compared to 2019, due to lower revenue, partially offset by lower operating costs.

Theme Parks
Theme Parks revenue decreased 80.9% to $311 million in the third quarter of 2020, primarily due to Universal Orlando Resort and Universal Studios Japan operating at limited capacity, while Universal Studios Hollywood remains closed as a result of COVID-19. Theme Parks Adjusted EBITDA loss was $203 million in the third quarter of 2020.

For the nine months ended September 30, 2020, revenue from the Theme Parks segment decreased 71.0% to $1.3 billion compared to 2019, primarily due to the temporary closures of Universal Studios Japan in late February and Universal Orlando Resort and Universal Studios Hollywood in mid-March as a result of COVID-19. Theme Parks Adjusted EBITDA loss was $526 million.

Headquarters, Other and Eliminations
NBCUniversal Headquarters, Other and Eliminations include overhead and eliminations among the NBCUniversal businesses. For the quarter ended September 30, 2020, NBCUniversal Headquarters, Other and Eliminations Adjusted EBITDA loss was $122 million, compared to a loss of $128 million in the third quarter of 2019.

For the nine months ended September 30, 2020, NBCUniversal Headquarters, Other and Eliminations Adjusted EBITDA loss was $381 million compared to a loss of $486 million in 2019.

Sky

($ in millions)

3rd Quarter

Year to Date

2020

2019

Change

Constant
Currency
Change6

2020

2019

Change

Constant
Currency
Change6

Sky Revenue

Direct-to-Consumer

$3,943

$3,793

3.9

%

(1.0

%)

$11,146

$11,516

(3.2

%)

(3.1

%)

Content

388

315

23.3

%

17.5

%

947

1,061

(10.7

%)

(10.4

%)

Advertising

462

446

3.7

%

(1.2

%)

1,296

1,602

(19.1

%)

(18.7

%)

Sky Revenue

$4,793

$4,554

5.2

%

0.3

%

$13,389

$14,179

(5.6

%)

(5.4

%)

Sky Operating Costs and Expenses

$4,278

$3,655

17.0

%

11.5

%

$11,574

$11,845

(2.3

%)

(2.0

%)

Sky Adjusted EBITDA

$515

$899

(42.8

%)

(45.4

%)

$1,815

$2,334

(22.3

%)

(22.5

%)

Adjusted EBITDA Margin

10.7%

19.7%

13.6%

16.5%

Revenue for Sky increased 5.2% to $4.8 billion in the third quarter of 2020. Excluding the impact of currency, revenue was consistent with the prior year period, due to higher content revenue, offset by lower direct-to-consumer revenue and advertising revenue. Content revenue increased 17.5% to $388 million, driven by higher wholesale revenue from sports programming as European football leagues resumed sporting events that were previously postponed due to COVID-19. Direct-to-consumer revenue decreased 1.0% to $3.9 billion, reflecting a decrease in customer relationships and average revenue per customer relationship that was consistent with the prior year period, and included growth in both customer relationships and average revenue per customer relationship in the U.K. Advertising revenue decreased 1.2% to $462 million, reflecting overall market weakness, partially offset by revenue from the broadcasts of rescheduled sporting events that were previously postponed due to COVID-19.

For the nine months ended September 30, 2020, Sky revenue decreased 5.6% to $13.4 billion compared to 2019. Excluding the impact of currency, revenue decreased 5.4%, due to lower direct-to-consumer, advertising and content revenue.

Total Customer Relationships decreased by 21,000 to 23.7 million in the third quarter of 2020, an improvement compared to the second quarter of 2020, and included net additions in the U.K.

(in thousands)

Customers

Net Additions

3Q20

3Q19

3Q20

3Q19

Total Customer Relationships

23,695

23,918

(21)

(99)

Adjusted EBITDA for Sky decreased 42.8% to $515 million in the third quarter of 2020. Excluding the impact of currency, Adjusted EBITDA decreased 45.4%, reflecting revenue that was consistent with the prior year period, offset by higher operating costs. The increase in operating costs was primarily driven by higher programming and production expenses, primarily due to an increase in sports programming costs as professional sports leagues resumed seasons following postponements due to COVID-19.

For the nine months ended September 30, 2020, Sky Adjusted EBITDA decreased 22.3% to $1.8 billion compared to 2019. Excluding the impact of currency, Adjusted EBITDA decreased 22.5%.

Corporate, Other and Eliminations

__________________________________________________________________________________________________________________________________________

Corporate and Other
Corporate and Other primarily relates to corporate operations, Comcast Spectacor and Peacock. Revenue for the quarter ended September 30, 2020 was $84 million, an increase of $42 million compared to 2019. Corporate and Other Adjusted EBITDA loss was $496 million, an increase of $259 million compared to 2019, primarily due to costs associated with Peacock.

For the nine months ended September 30, 2020, Corporate and Other revenue was $250 million, an increase of $44 million compared to 2019. Corporate and Other Adjusted EBITDA loss was $1.3 billion, an increase of $617 million compared to 2019, due to costs associated with Peacock and costs incurred in response to COVID-19, including severance and restructuring charges related to our NBCUniversal segments, which are presented in Corporate and Other.

Eliminations
Eliminations reflects the accounting for transactions between Cable Communications, NBCUniversal, Sky and Corporate and Other. Revenue eliminations for the quarter ended September 30, 2020 were $1.1 billion compared to $648 million in 2019, and Adjusted EBITDA eliminations were $128 million compared to $1 million in 2019. The increases were primarily driven by the licensing of content between our NBCUniversal segments and Peacock.

For the nine months ended September 30, 2020, revenue eliminations were $2.7 billion compared to $2.0 billion in 2019, and Adjusted EBITDA eliminations were $250 million compared to $10 million in 2019. The increases were primarily driven by the licensing of content between our NBCUniversal segments and Peacock.

__________________________________________________________________________________________________________________________________________

Notes:

1.

We define Adjusted Net Income and Adjusted EPS as net income attributable to Comcast Corporation and diluted earnings per common share attributable to Comcast Corporation shareholders, respectively, adjusted to exclude the effects of the amortization of acquisition-related intangible assets, investments that investors may want to evaluate separately (such as based on fair value) and the impact of certain events, gains, losses or other charges that affect period-over-period comparisons. See Table 5 for reconciliations of non-GAAP financial measures.

2.

We define Adjusted EBITDA as net income attributable to Comcast Corporation before net income (loss) attributable to noncontrolling interests and redeemable subsidiary preferred stock, income tax expense, investment and other income (loss), net, interest expense, depreciation and amortization expense, and other operating gains and losses (such as impairment charges related to fixed and intangible assets and gains or losses on the sale of long-lived assets), if any. From time to time, we may exclude from Adjusted EBITDA the impact of certain events, gains, losses or other charges (such as significant legal settlements) that affect the period-to-period comparability of our operating performance. See Table 4 for reconciliation of non-GAAP financial measure.

3.

All earnings per share amounts are presented on a diluted basis.

4.

We define Free Cash Flow as net cash provided by operating activities (as stated in our Consolidated Statement of Cash Flows) reduced by capital expenditures and cash paid for intangible assets. From time to time, we may exclude from Free Cash Flow the impact of certain cash receipts or payments (such as significant legal settlements) that affect period-to-period comparability. Cash payments for acquisitions and construction of real estate properties and the construction of Universal Beijing Resort are presented separately in our Consolidated Statement of Cash Flows and are therefore excluded from capital expenditures for Free Cash Flow. See Table 4 for reconciliation of non-GAAP financial measure.

5.

Cable Communications reported results for 2020 include the impacts of RSN related adjustments, affecting period-to-period comparability of our operating performance. We also present adjusted information, excluding the impacts of the RSN related adjustments. See Table 7 for reconciliation of non-GAAP financial measures.

6.

Sky constant currency growth rates are calculated by comparing the current period results to the comparative period results in the prior year adjusted to reflect the average exchange rates from the current year period rather than the actual exchange rates in effect during the respective prior year periods. See Table 6 for reconciliation of Sky’s constant currency growth.

 All percentages are calculated on whole numbers. Minor differences may exist due to rounding.

Conference Call and Other Information
Comcast Corporation will host a conference call with the financial community today, October 29, 2020 at 8:30 a.m. Eastern Time (ET). The conference call and related materials will be broadcast live and posted on its Investor Relations website at www.cmcsa.com. Those parties interested in participating via telephone should dial (800) 263-8495 with the conference ID number 3090648. A replay of the call will be available starting at 12:00 p.m. ET on October 29, 2020, on the Investor Relations website or by telephone. To access the telephone replay, which will be available until Thursday, November 5, 2020 at midnight ET, please dial (855) 859-2056 and enter the conference ID number 3090648.

From time to time, we post information that may be of interest to investors on our website at www.cmcsa.com and on our corporate website, www.comcastcorporation.com. To automatically receive Comcast financial news by email, please visit www.cmcsa.com and subscribe to email alerts.

Caution Concerning Forward-Looking Statements
This press release contains forward-looking statements. Readers are cautioned that such forward-looking statements involve risks and uncertainties that could cause actual events or our actual results to differ materially from those expressed in any such forward-looking statements. Readers are directed to Comcast’s periodic and other reports filed with the Securities and Exchange Commission (SEC) for a description of such risks and uncertainties. We undertake no obligation to update any forward-looking statements.

Non-GAAP Financial Measures
In this discussion, we sometimes refer to financial measures that are not presented according to generally accepted accounting principles in the U.S. (GAAP). Certain of these measures are considered “non-GAAP financial measures” under the SEC regulations; those rules require the supplemental explanations and reconciliations that are in Comcast’s Form 8-K (Quarterly Earnings Release) furnished to the SEC.

About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company with three primary businesses: Comcast Cable, NBCUniversal, and Sky. Comcast Cable is one of the United States’ largest high-speed internet, video, and phone providers to residential customers under the Xfinity brand, and also provides these services to businesses. It also provides wireless and security and automation services to residential customers under the Xfinity brand. NBCUniversal is global and operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures, and Universal Parks and Resorts. Sky is one of Europe’s leading media and entertainment companies, connecting customers to a broad range of video content through its pay television services. It also provides communications services, including residential high-speed internet, phone, and wireless services. Sky operates the Sky News broadcast network and sports and entertainment networks, produces original content, and has exclusive content rights. Visit www.comcastcorporation.com for more information.

TABLE 1

Condensed Consolidated Statement of Income (Unaudited)

Three Months Ended

Nine Months Ended

(in millions, except per share data)

September 30,

September 30,

2020

2019

2020

2019

Revenue

$25,532

$26,827

$75,856

$

80,544

Costs and expenses

Programming and production

8,565

8,316

23,683

25,140

Other operating and administrative

8,059

8,090

23,959

24,076

Advertising, marketing and promotion

1,512

1,901

4,791

5,674

Depreciation

2,122

2,124

6,328

6,561

Amortization

1,198

1,056

3,520

3,215

21,456

21,487

62,281

64,666

Operating income

4,076

5,340

13,575

15,878

Interest expense

(1,220

)

(1,167

)

(3,544

)

(3,454

)

Investment and other income (loss), net

Equity in net income (losses) of investees, net

(266

)

(355

)

(634

)

(295

)

Realized and unrealized gains (losses) on equity securities, net

118

174

65

582

Other income (loss), net

62

71

187

224

(86

)

(110

)

(382

)

511

Income before income taxes

2,770

4,063

9,649

12,935

Income tax expense

(739

)

(775

)

(2,385

)

(2,812

)

Net income

2,031

3,288

7,264

10,123

Less: Net income (loss) attributable to noncontrolling interests and redeemable subsidiary preferred stock

12

71

110

228

Net income attributable to Comcast Corporation

$2,019

$3,217

$7,154

$

9,895

Diluted earnings per common share attributable to Comcast Corporation shareholders

$0.44

$0.70

$1.55

$

2.15

Diluted weighted-average number of common shares

4,628

4,619

4,616

4,606

TABLE 2

Consolidated Statement of Cash Flows (Unaudited)

Nine Months Ended

(in millions)

September 30,

2020

2019

OPERATING ACTIVITIES

Net income

$7,264

$10,123

Adjustments to reconcile net income to net cash provided by operating activities:

Depreciation and amortization

9,848

9,776

Share-based compensation

922

790

Noncash interest expense (income), net

606

310

Net (gain) loss on investment activity and other

514

(166

)

Deferred income taxes

(224

)

468

Changes in operating assets and liabilities, net of effects of acquisitions and divestitures:

Current and noncurrent receivables, net

982

360

Film and television costs, net

163

(321

)

Accounts payable and accrued expenses related to trade creditors

(545

)

(1,149

)

Other operating assets and liabilities

165

(729

)

Net cash provided by operating activities

19,695

19,462

INVESTING ACTIVITIES

Capital expenditures

(6,344

)

(6,866

)

Cash paid for intangible assets

(1,771

)

(1,686

)

Construction of Universal Beijing Resort

(1,118

)

(736

)

Acquisitions, net of cash acquired

(225

)

(181

)

Proceeds from sales of businesses and investments

2,131

208

Purchases of investments

(545

)

(1,697

)

Other

(101

)

46

Net cash provided by (used in) investing activities

(7,973

)

(10,912

)

FINANCING ACTIVITIES

Proceeds from (repayments of) short-term borrowings, net

(1,288

)

Proceeds from borrowings

18,339

516

Proceeds from collateralized obligation

5,175

Repurchases and repayments of debt

(16,771

)

(9,975

)

Repurchases of common stock under employee plans

(429

)

(432

)

Dividends paid

(3,086

)

(2,778

)

Other

(1,644

)

(44

)

Net cash provided by (used in) financing activities

(3,591

)

(8,826

)

Impact of foreign currency on cash, cash equivalents and restricted cash

17

(31

)

Increase (decrease) in cash, cash equivalents and restricted cash

8,148

(307

)

Cash, cash equivalents and restricted cash, beginning of period

5,589

3,909

Cash, cash equivalents and restricted cash, end of period

$13,737

$3,602

TABLE 3

Condensed Consolidated Balance Sheet (Unaudited)

(in millions)

September 30,

December 31,

2020

2019

ASSETS

Current Assets

Cash and cash equivalents

$13,707

$5,500

Receivables, net

10,310

11,292

Programming rights

3,877

Other current assets

3,352

4,723

Total current assets

27,369

25,392

Film and television costs

12,741

8,933

Investments

6,702

6,989

Investment securing collateralized obligation

429

694

Property and equipment, net

50,466

48,322

Goodwill

68,898

68,725

Franchise rights

59,365

59,365

Other intangible assets, net

34,485

36,128

Other noncurrent assets, net

8,485

8,866

$268,940

$263,414

LIABILITIES AND EQUITY

Current Liabilities

Accounts payable and accrued expenses related to trade creditors

$10,979

$10,826

Accrued participations and residuals

1,794

1,730

Deferred revenue

2,888

2,768

Accrued expenses and other current liabilities

9,421

10,516

Current portion of long-term debt

4,429

4,452

Total current liabilities

29,511

30,292

Long-term debt, less current portion

99,995

97,765

Collateralized obligation

5,167

5,166

Deferred income taxes

27,905

28,180

Other noncurrent liabilities

17,537

16,765

Redeemable noncontrolling interests and redeemable subsidiary preferred stock

1,254

1,372

Equity

Comcast Corporation shareholders’ equity

86,176

82,726

Noncontrolling interests

1,395

1,148

Total equity

87,571

83,874

$268,940

$263,414

TABLE 4
Reconciliation from Net Income Attributable to Comcast Corporation to Adjusted EBITDA (Unaudited)

Three Months Ended
September 30,

Nine Months Ended
September 30,

(in millions)

2020

2019

2020

2019

Net income attributable to Comcast Corporation

$2,019

$3,217

$7,154

$9,895

Net income (loss) attributable to noncontrolling interests and redeemable subsidiary preferred stock

12

71

110

228

Income tax expense

739

775

2,385

2,812

Interest expense

1,220

1,167

3,544

3,454

Investment and other (income) loss, net

86

110

382

(511

)

Depreciation and amortization

3,320

3,180

9,848

9,776

Adjustments (1)

187

33

217

168

Adjusted EBITDA

$7,583

$8,553

$23,640

$25,822

Reconciliation from Net Cash Provided by Operating Activities to Free Cash Flow (Unaudited)

Three Months Ended
September 30,

Nine Months Ended
September 30,

(in millions)

2020

2019

2020

2019

Net cash provided by operating activities

$5,228

$5,191

$19,695

$19,462

Capital expenditures

(2,387

)

(2,511

)

(6,344

)

(6,866

)

Cash paid for capitalized software and other intangible assets

(552

)

(608

)

(1,771

)

(1,686

)

Total Free Cash Flow

$2,289

$2,072

$11,580

$10,910

Alternate Presentation of Free Cash Flow (Unaudited)

Three Months Ended
September 30,

Nine Months Ended
September 30,

(in millions)

2020

2019

2020

2019

Adjusted EBITDA

$7,583

$8,553

$23,640

$25,822

Capital expenditures

(2,387

)

(2,511

)

(6,344

)

(6,866

)

Cash paid for capitalized software and other intangible assets

(552

)

(608

)

(1,771

)

(1,686

)

Cash interest expense

(909

)

(1,056

)

(2,845

)

(3,167

)

Cash taxes

(1,965

)

(856

)

(2,298

)

(2,490

)

Changes in operating assets and liabilities

376

(1,765

)

361

(1,670

)

Noncash share-based compensation

301

257

922

790

Other (2)

(158

)

58

(85

)

177

Total Free Cash Flow

$2,289

$2,072

$11,580

$10,910

(1)

3rd quarter and year to date 2020 Adjusted EBITDA exclude $177 million of other operating and administrative expense related to a potential legal settlement, and $10 million and $40 million of other operating and administrative expense, respectively, related to the Sky transaction. 3rd quarter and year to date 2019 Adjusted EBITDA exclude $33 million and $168 million of other operating and administrative expense, respectively, related to the Sky transaction.

(2)

3rd quarter and year to date 2020 include decreases of $177 million related to a potential legal settlement, and $10 million and $40 million of costs related to the Sky transaction, respectively, as these amounts are excluded from Adjusted EBITDA. 3rd quarter and year to date 2019 include decreases of $33 million and $168 million of costs related to the Sky transaction, respectively, as these amounts are excluded from Adjusted EBITDA.

Note: Minor differences may exist due to rounding.

TABLE 5

Reconciliations of Adjusted Net Income and Adjusted EPS (Unaudited)

Three Months Ended
September 30,

Nine Months Ended
September 30,

2020

2019

2020

2019

(in millions, except per share data)

$

EPS

$

EPS

$

EPS

$

EPS

Net income attributable to Comcast Corporation and diluted earnings per share attributable to Comcast Corporation shareholders

$2,019

$0.44

$3,217

$0.70

$7,154

$1.55

$9,895

$2.15

Change

(37.2

%)

(37.1

%)

(27.7

%)

(27.9

%)

Amortization of acquisition-related intangible assets (1)

458

0.10

385

0.08

1,365

0.30

1,180

0.25

Investments (2)

70

0.01

141

0.03

334

0.07

(317)

(0.07)

Items affecting period-over-period comparability:

Loss on early redemption of debt (3)

166

0.04

42

0.01

272

0.06

42

0.01

Income tax adjustments (4)

145

0.03

(125)

(0.03)

145

0.03

(125)

(0.03)

Potential legal settlement (5)

134

0.03

134

0.03

Costs related to Sky transaction (6)

8

27

32

136

0.03

Gains and losses related to businesses and investments (7)

(20)

(96)

(0.02)

Purchase accounting adjustments (8)

39

0.01

Adjusted Net income and Adjusted EPS

$3,000

$0.65

$3,667

$0.79

$9,436

$2.04

$10,754

$2.33

Change

(18.2

%)

(17.7

%)

(12.3

%)

(12.4

%)

(1) Acquisition-related intangible assets are recognized as a result of the application of Accounting Standards Codification Topic 805, Business Combinations (such as customer relationships), and their amortization is significantly affected by the size and timing of our acquisitions. Amortization of intangible assets not resulting from business combinations (such as software and acquired intellectual property rights used in our theme parks) is included in Adjusted Net Income and Adjusted EPS.

Three Months Ended
September 30,

Nine Months Ended
September 30,

2020

2019

2020

2019

Amortization of acquisition-related intangible assets
before income taxes

$574

$486

$1,714

$1,489

Amortization of acquisition-related intangible assets,
net of tax

$458

$385

$1,365

$1,180

(2) Adjustments for investments include realized and unrealized (gains) losses on equity securities, net (as stated in Table 1), as well as the equity in net (income) losses of investees, net, for our investments in Atairos and Hulu (following May 2019 transaction).

Three Months Ended
September 30,

Nine Months Ended
September 30,

2020

2019

2020

2019

Realized and unrealized (gains) losses on equity
securities, net

($118

)

($174

)

($65

)

($582

)

Equity in net (income) losses of investees, net

210

363

506

155

Investments before income taxes

92

189

441

(427

)

Investments, net of tax

$70

$141

$334

($317

)

(3)

3rd quarter and year to date 2020 net income attributable to Comcast Corporation includes $220 million and $360 million of interest expense, $166 million and $272 million net of tax, respectively, resulting from the early redemption of debt. 3rd quarter and year to date 2019 net income attributable to Comcast Corporation includes $56 million of interest expense, $42 million net of tax, resulting from the early redemption of debt.

(4)

3rd quarter and year to date 2020 net income attributable to Comcast Corporation includes $145 million of income tax expense adjustments related to certain tax law changes. 3rd quarter and year to date 2019 net income attributable to Comcast Corporation includes $125 million of income tax benefits related to the impact of certain state tax adjustments.

(5)

3rd quarter and year to date 2020 net income attributable to Comcast Corporation includes $177 million of other operating and administrative expense, $134 million net of tax, related to a potential legal settlement.

(6)

3rd quarter and year to date 2020 net income attributable to Comcast Corporation includes $10 million and $40 million of operating costs and expenses, $8 million and $32 million net of tax, respectively, related to the Sky transaction, primarily relating to the replacement of share-based compensation awards and costs related to integration activities. 3rd quarter and year to date 2019 net income attributable to Comcast Corporation includes $33 million and $168 million of operating costs and expenses, $27 million and $136 million net of tax, respectively, related to the Sky transaction, primarily relating to the replacement of share-based compensation awards and costs related to integration activities.

(7)

3rd quarter 2019 net income attributable to Comcast Corporation includes a gain of $60 million in other income, $45 million net of tax, related to our investment in Hulu and $34 million of other losses, $25 million net of tax, related to an impairment of an equity method investment. 2019 year to date net income attributable to Comcast Corporation also includes a gain of $159 million in other income, $118 million net of tax, related to our investment in Hulu and $56 million of other losses, $42 million net of tax, related to an impairment of an equity method investment.

(8)

2019 year to date net income attributable to Comcast Corporation includes $53 million of depreciation and amortization expense, $39 million net of tax, related to the 4th quarter 2018, as a result of adjustments to the purchase price allocation of Sky, primarily related to intangible assets and property and equipment.
Note: Minor differences may exist due to rounding.

TABLE 6

Reconciliation of Sky Constant Currency Growth (Unaudited)

Three Months Ended
September 30,

Nine Months Ended
September 30,

(in millions)

2020

2019(1)

Change

2020

2019(1)

Change

Direct-to-Consumer

$3,943

$3,981

(1.0

%)

$11,146

$11,504

(3.1

%)

Content

388

330

17.5

%

947

1,057

(10.4

%)

Advertising

462

468

(1.2

%)

1,296

1,595

(18.7

%)

Revenue

$4,793

$4,779

0.3

%

$13,389

$14,156

(5.4

%)

Operating costs and expenses

$4,278

$3,836

11.5

%

$11,574

$11,815

(2.0

%)

Adjusted EBITDA

$515

$943

(45.4

%)

$1,815

$2,341

(22.5

%)

(1)

2019 results for entities reporting in currencies other than United States dollars are converted into United States dollars using the average exchange rates from the current period rather than the actual exchange rates in effect during the respective periods.

Note: Minor differences may exist due to rounding.

TABLE 7

Reconciliation of Cable Communications RSN Adjustments (Unaudited)

Three Months Ended
September 30, 2020

Nine Months Ended
September 30, 2020

Reported
Change

RSN
Adjustments

Adjusted
Change

Reported
Change

RSN
Adjustments

Adjusted
Change

Revenue

High-Speed Internet

10.1

%

(1.1

%)

11.2

%

8.9

%

(0.9

%)

9.8

%

Video

(2.1

%)

(1.3

%)

(0.8

%)

(1.8

%)

(1.2

%)

(0.6

%)

Total Revenue

2.9

%

(1.0

%)

3.9

%

2.4

%

(0.8

%)

3.2

%

Expenses

Programming and production

(0.6

%)

(4.6

%)

4.0

%

(1.3

%)

(3.7

%)

2.4

%

Adjusted EBITDA

10.5

%

%

10.5

%

7.4

%

%

7.4

%

Adjusted EBITDA margin

290 bps

40 bps

250 bps

200 bps

40 bps

160 bps

Note: Minor differences may exist due to rounding. Percentages represent year/year growth rates and Adjusted EBITDA margin is presented as year/year basis point change

UN lists brand equity in Global Innovation Index for the first time

Using data from Brand Finance, the indicator now recognizes the contribution of brands as intangible assets to innovation in an economy.

  • The 2020 update of the Global Innovation Index (IIG) includes a brand equity metric for the first time in the study’s 13-year history.
  • The Brand Finance database that has the ISO certification with history of more than 5,000 most important brands in the world that it values ​​annually has been used to create the new measure.
  • Collaboration between UN WIPO and Brand Finance demonstrates international recognition of the importance of brands for value creation.
  • Hong Kong SAR has become the world’s leading economy in the new brand value metric, as well as the leading region in the entire country, with the highest global brand value scaled by GDP (in PPP $ ).
  • With a score of 33.29 out of 100 in the IIG’s global brand value indicator, Spain is among the countries whose brand value / GDP ratio is lower than expected for the size of the economy.

UN lists brand equity in Global Innovation Index for the first time

Access the IIG 2020 report here

Madrid, September 3, 2020.- For the first time in its 13-year history, the renowned Global Innovation Index (IIG) includes the value of the brand as one of its main indicators. The study uses findings from the ISO-certified database of the world’s 5,000 top brands analyzed annually by Brand Finance , the leading independent intangibles valuation consultancy whose rankings comply with ISO 10668 and ISO 20671 for brand valuation and evaluation. respectively.

Published by the World Intellectual Property Organization (WIPO), a specialized agency of the United Nations (UN), the IIG provides detailed metrics on the innovation performance of 131 countries and economies around the world. Its 80 indicators explore a broad view of innovation, including the political environment, knowledge and technology, infrastructure, business sophistication, and now brand equity as well.

The results of Brand Finance’s public study of the 5,000 most valuable and strongest brands in the world have been used to create a new GII indicator in 2020. The values ​​of the top brands in each economy are added and scaled by gross domestic product (GDP ). The indicator includes the contribution of brands as intangible assets to innovation in an economy. It is carried out between the metrics that collect the creative results of an economy and adds a new dimension to the evaluation of the world’s most innovative economies included in the IIG.

The Hong Kong Special Administrative Region (SAR) has become the world’s leading economy in the new brand equity metric, as well as the leading region across the country, with the highest global brand equity scaled by the GDP (in PPP $). Relative to the size of its economy, Hong Kong SAR is the most successful region in developing valuable brands, and this is a clear indicator of what is likely to happen in mainland China, which is currently ranked 17th in the same. metrics.

Experts predict that China’s GDP will exceed that of the United States by 2030. Teresa de Lemus, Managing Director of Brand Finance Spain, commented: “A nation’s brands are crucial drivers of both economic growth and economic development. Taking China as an example, we are witnessing the nation make significant progress in developing local brands, such as TikTok and Huawei , and the number of leading brands will undoubtedly continue to grow. If this accelerates, we at Brand Finance have predicted that China is likely to overtake the United States as the world’s leading economy by brand value by 2025. ”

Spain in the UN Global Innovation Index

Spain is among the economies in which the brand value / GDP ratio is lower than expected for the size of the economy. Like Spain, the large and fast-growing BRIC nations fall below the line (Graph 1 in Notes to the Editor), suggesting that their range in global brand value relative to the size of their economies leaves a significant potential for the growth of local brands. Economies that are above the trend line are the most successful in developing brands in proportion to their size.

Countries such as Central China, Italy, Australia, India, Mexico, Thailand, Russia, Belgium, Brazil or Indonesia are in a similar situation to Spain in the IIG. China and India especially, have been encouraging brand development in their homeland, in recent years, a trend that has been increased by COVID-19. As demand for these brands increases, nations will need to ensure that they are equipped to facilitate effective and efficient innovation to ultimately support the development of successful global brands.

In 2019, before including the brand value, Spain ranked 29th in the global ranking with a score of 47.85 out of 100. In 2020 Spain has decreased 2.25 points compared to the previous year to 45.60 / 100 and 30th but remains in the range of countries that are in line with expectations for level of development. This first year that the ranking includes brand equity, Spain scores 92.7 (33.29 / 100), ranking 21st for said intangible asset.

Teresa de Lemus, Managing Director of Brand Finance Spain: “With the inclusion of brand equity in the Global Innovation Index, the world’s economies have another important indicator of comparison of their intangible assets. Spain, in position 21 in the brand value ranking, already has another benchmark to be measured with the rest of the economies in addition to the Soft Power ranking where, in position 16 with a score of 47.6 / 100, our country stood out for being the nation with the funniest and friendliest inhabitants in the world. Two key references to improve not only our country brand but our global positioning ”.

See page 324 of the report.

A leading benchmark for measuring the innovation performance of an economy

The IIG ranking has become the global benchmark for government and business leaders, facilitating public-private dialogue and helping professionals and experts to credibly assess the annual progress of innovation around the world. The inclusion of brand equity among the IIG indicators demonstrates international recognition of the importance of brands for value creation, especially in supporting economic recovery, and the growing consensus on the need for a reliable and independent intangible valuation of assets.

Teresa de Lemus, Managing Director of Brand Finance Spain: “After 25 years of pioneering the discipline of brand valuation, Brand Finance is proud to partner with WIPO to create this important new measure of innovation. Brands create value and will help lift the global economy out of the recession caused by COVID-19. There has never been a more important time to recognize the role of brands. “

Sacha Wunsch-Vincent, co  editor and head of IIG, Department of Economics and Data Analysis, noted: “Innovation and branding go hand in hand; Brands are, in fact, a key way for companies to get returns on their R&D investments. We are pleased that IIG 2020 now includes branding, this important dimension of intangible assets. ”

After the launch of the IIG, David Haigh, CEO of Brand Finance will participate in the next 45th World Congress of the International Advertising Association (AIP) to discuss the new report “Why Brands Matter” by Brand Finance as a launch of the campaign of the AIP demonstrating the role of brands as an engine of post-COVID-19 recovery.

Analysis of the new brand equity metric

The Hong Kong Special Administrative Region (SAR) has become the world’s leading economy in the new brand equity metric, as well as the leading region across the country, with the highest global brand equity scaled by the GDP (in PPP $). Relative to the size of its economy, Hong Kong SAR is the most successful in developing valuable brands, and this is a clear indicator of what is likely to happen in mainland China, which currently ranks 17th on the same metric. .

With world-renowned sweets, watchmakers and financial services, Swiss brands have become world leaders in quality and excellence. The Swiss giant Nestlé , for example, has produced several brands that are now household names. Switzerland has one of the best global regimes for the protection of intellectual property, a key factor in promoting innovation and building successful brands. Furthermore, the strong controls on the use of the ‘Swiss made’ brand have also allowed qualified Swiss brands to differentiate themselves and leverage their nation’s reputation effectively.

Several successful small economies such as Sweden, the Netherlands and Malaysia emerge among the top spots for the economies that produce the most valuable brands.

Brand Finance analysis in Figure 1. illustrates how economies stack up in terms of their rank based solely on brand equity, compared to brand equity relative to GDP.

Economies that are above the trend line are the most successful in developing brands in proportion to their size. The economies that fall below the trend line, including Spain, are those in which the brand value / GDP ratio is lower than expected for the size of the economy. For example, large, fast-growing BRIC nations fall below the line, suggesting that their range in global brand value relative to the size of their economies leaves significant potential for local brand growth.. China and India especially, have been encouraging brand development in their homeland, in recent years, a trend more advanced by COVID-19. As demand for these brands increases, nations will need to ensure that they are equipped to facilitate effective and efficient innovation to ultimately support the development of successful global brands.

Complete Ranking – Global Brand Value

Ranking Economy Punctuation
1 Hong Kong SAR        100.0
2 Switzerland          84.2
3 Sweden          76.8
4 United States of America          73.0
5 France          63.9
6 UK          60.0
7 Malaysia          57.0
8 Republic of Korea          56.3
9 Netherlands          55.1
10 Japan          52.5
eleven Germany        51.48
12 Canada        47.81
13 Singapore        47.51
14 Denmark        47.07
fifteen Luxembourg        46.64
16 United Arab Emirates        46.27
17 Mainland China        42.47
18 Saudi Arabia        40.15
19 Viet nam        36.20
twenty Jamaica        34.11
twenty-one Spain        33.29
22 South Africa        31.42
2. 3 Italy        31.33
24 Taste        29.49
25 Finland        29.37
26 Australia        28.64
27 Ireland        25.12
28 Norway        23.41
29 Thailand        22.94
30 Mexico        22.20
31 India        22.09
32 Belgium        21.15
33 Philippines        20.92
3. 4 Austria        18.35
35 Russian Federation        17.80
36 Kuwait        17.64
37 Chile        15.66
38 Portugal        15.63
39 Poland        13.79
40 Colombia        13.59
41 Czech Republic        12.95
42 Indonesia        12.87
43 Brazil        12.13
44 Turkey        10.90
Four. Five Togo        10.16
46 Israel          7.60
47 Romania          7.22
48 New Zealand          6.75
49 Morocco          6.27
fifty Senegal          5.67
51 Burma          5.49
52 Panama          4.86
53 Bahrain          4.79
54 Kenya          4.69
55 Sri Lanka          4.60
56 Zimbabwe          4.38
57 Argentina          4.19
58 Lao People’s Democratic Republic          3.82
59 Hungary          3.78
60 Oman          3.47
61 Lebanon          3.44
62 Georgia          3.26
63 Jordan          2.79
64 Peru          2.46
65 Slovenia          2.31
66 Nigeria          2.27
67 Cyprus          2.24
68 Ivory Coast          1.99
69 Pakistan          1.59
70 Ethiopia          1.50
71 Egypt          1.50
72 Kazagistan          1.28
73 Greece          1.19
74 Slovakia          1.14
75 Costa Rica          0.95
76 Bangladesh          0.89
77 Dominican Republic          0.84
78 Iran          0.69
79 Ukraine          0.46
80 Estonia              –  
80 Latvia              –  
80 Lithuania              –  
80 Serbia              –  
80 North macedonia              –  
80 Mongolia              –  
80 Moldova              –  
80 Armenia              –  
80 Belorussia              –  
80 Uruguay              –  
80 Bosnia and Herzegovina              –  
80 Albania              –  
80 Botswana              –  
80 Rwanda              –  
80 Kyrgyzstan              –  
80 Nepal              –  
80 Paraguay              –  
80 Trinidad and Tobago              –  
80 Ecuador              –  
80 Honduras              –  
80 Namibia              –  
80 Bolivia              –  
80 Tajikistan              –  
80 Cambodia              –  
80 Uganda              –  
80 Burkina faso              –  
80 Cameroon              –  
80 Algeria              –  
80 Zambia              –  
80 Mali              –  
80 Mozambique              –  
80 Benin              –  
80 Yemen              –  

 

About Brand Finance

Brand Finance is the leading independent, international consulting firm in brand valuation and strategy, with offices in 20 countries. We create bridges between the areas of marketing and finance. We provide clarity to marketers, brand owners and investors, when quantifying the financial value of a brand. For our experience in strategy; branding; market research; Visual identity; finance; tax aspects and intellectual property, at Brand Finance we support the client to make the right decisions that optimize the value of a brand and of the entire company by building bridges between marketing and finance.

Every year, the independent brand valuation consultancy Brand Finance values ​​the most important brands in the world.

The brand value equivalent to the net economic benefit the owner of a brand get from llegarla to license on the open market. On the other hand, brand strength refers to how the brand performs on intangible measures compared to its competition. More details on the methodology and terminology, as well as the definitions of terms can be found on our Brand Finance website .

Brand Finance collaborated in the development of the international standard on financial valuation of brands, ISO 10668, as well as in the recently approved standard on brand assessment, ISO 20671. Brand Finance is under the ICAEW regulations as a public accounting firm and is the first consulting firm in brand valuation to be part of the international committee on valuation standards, IVSC.

The Brand Finance methodology used in the preparation of the annual rankings of the most valuable and strongest brands in the world, is certified by the North American Council, Marketing Accountability Standards Board (MASB) and complies with the Marketing Metric Audit Protocol ( MMAP) of the organization.

The Benefits of Fintech technology for your company

MORE AND MORE COMPANIES OFFER INNOVATIVE AND ATTRACTIVE SERVICES BASED ON NEW TECHNOLOGIES FOR THE FINANCIAL SECTOR, THE SO-CALLED FINTECH . THIS GROWTH IS DUE TO THE BENEFITS IT ENTAILS FOR COMPANIES THAT DECIDE TO HIRE THESE SERVICES. ITS USE HAS MANY ADVANTAGES OVER TRADITIONAL FINANCIAL SERVICES, REGARDLESS OF THE TYPE OF COMPANY THAT USES THEM.

THE BENEFITS OF “FINTECH” TECHNOLOGY FOR YOUR COMPANY

1.  What is Fintech

The  term Fintech  is a neologism that comes from the contraction of the English words  finance  and  technology . Initially, it refers to technology startups that take advantage of the most modern technologies to create innovative digital financial services. By extension, the term Fintech is also applied to describe these financial services.

The  Fintech  is a revolution of the customer experience, in some cases creating entirely new services and other improving or disrupcionando existing ones. Fintech services are aimed at end customers, whether they are individuals, professionals or companies, without intermediaries.

2. Advantages of Fintech

Depending on the type of financial technological product that is used in a company, the benefits can be one or the other. But, in general, we can define several advantages that are often repeated in all fields related to fintech:

  • Savings:  faster and more automated procedures improve business efficiency. An efficiency that translates, specifically in the case of finance, into financial savings. But we must also not lose sight of saving time in an era where gold is more than ever.
  • Flexibility:  a concept 100% applicable to Fintech. This type of technology builds new, more agile workflows. Therefore, they allow you to save data, carry out operations through alternative financing and much more; where and when you want.
  • Transparency:  through this technology applied to finance, the company can manage in a transparent and fast way. In this way, Fintech becomes synonymous with business transparency.
  • Efficiency:  financial technology is and makes us more efficient. Automation is  a great specialization since it offers very specific services . Thus, its high degree has an impact on a high level of efficiency and quality of services, as well as a quick and agile response. According to a study that we see collected in the “ I  Captio & ASSET Fintech Report  : Spanish companies as users of  fintech ”, of the reasons why companies in our country invest in fintech solutions  They emphasize efficiency and better time management. Thus, for finance professionals, the main advantage of using technology over finance is, for 54.6%, to  achieve more efficient processes or management for their company . Saving time (50.9%) and immediacy (41.7%) are some of the most common reasons.
  • Analysis:  the use of this type of technology improves the analysis of processes, with more detailed information and data. In general, then, significant competitive advantages can be achieved over competitors who do not use this type of services or platforms.
  • Better internationality:   Often, the rigidity of the traditional financial sector makes it difficult or slower to manage between different countries. The business world in general, and Spanish in particular, is much more global than some of these traditional companies are prepared to manage. Emerging companies related to  financial technology , despite being relatively small and young companies tend to be more prepared in this regard. They understand well the needs related to the internationalization of companies and offer more flexibility and better related solutions.

The fintech sector   ( finance  +  technology )  is booming. More and more companies around the world are choosing to use these products and services.

Do Spanish companies know the term  fintech ? Are you adapting to this new paradigm of finance? What advantages does it bring them?

In this free report we reveal the current panorama of Spanish companies as fintech applicants and users  .

This report has been produced with the collaboration of: 

3. Infographic: Past vs Future of Business Finance

The financial sector is experiencing a true paradigm shift with the appearance of new solutions based on technological advances.

4. Regulation

In order to boost the sector, the European Parliament approved the DSP2 payment directive in 2015, the effects of which are already noticeable in Spain and thanks to which it is possible to pay for tickets to concerts and events on the mobile bill.

In addition to European legislation, the Spanish one is also moving towards a new regulation of the fintech sector  , although at a forced march. In May 2017, the public consultation period for the future payment services law ended and for which companies are asking for much greater flexibility, similar to that of the Anglo-Saxon countries. In fact, the system preferred by the experts is the British one, which has developed  a test system or  sandbox  in which  companies can test their innovative business models without being subject to the usual control measures  .

However, the  sandbox  would not be completely deregulated, since it is necessary to establish certain levels of security and solvency criteria that avoid fraud and generate distrust in the sector. For these reasons, the new law should set standards for the selection of  startups  capable of operating in the  sandbox , in addition to the time period in which fintech companies   can enjoy this special area, as well as the obligations to which they would be subject. .

 ,