Jaume-Reventos-CEO-Ita

Jaume Raventós Monk

General Director Korean Spain
CEO of Ita Mental Health

Ita Mental Health Jaume Raventós Monjo General Director Korean Spain CEO of Ita Mental Health – Korian Spain.- Vice President of the Board of Directors of the Digital Health Association.
“A person who runs a company in the position of CEO has a very important responsibility, work on the prevention and treatment of health, to give people and the planet a better quality of life.”
“We have a unique, proprietary and comprehensive model that works with all pathologies. Our treatment focuses on the person and their environment, with the family being a key player in the recovery process.


We have a multidisciplinary and specialized team (psychologists, psychiatrists, doctors, nutritionists, neuropsychologists, social educators and occupational therapists) with the aim of obtaining a high degree of satisfaction and trust from patients, family members and prescribers. We have the largest network of Mental Health centers in Spain with Hospitalization, Day Hospital and Outpatient Centers specialized in the different Mental Health disorders

• What does ITA Salud Mental contribute to today’s society?

We provide experience in the treatment of mental health illnesses through our professionals, and in the most appropriate spaces for the needs of each patient at all times. We also work through our Foundation in the field of prevention and promotion of healthy habits in mental health.
We firmly believe that our contribution should be aimed at both prevention and treatment.

• What mental health problems currently exist? Have any of them increased as a result of the pandemic?

The most prevalent continue to be anxiety and depression. Some disorders have appeared in the child and adolescent population that years ago were not in our centers, such as addictions to technology, or cases of problems related to bullying.
The pandemic has significantly increased mental health problems. Some publications speak of a 200% increase in child-juvenile emergencies, and the impact in adults, in emergencies is greater than 60%, it has also been published that with respect to depression, 3 times more cases have been found and in anxiety 4 times. more than the incidence figures of the World Health Organization.

• What can Ita offer as a differentiator from other types of centres?

ITA has a specialized treatment focused on each mental health problem, we specifically treat each disorder with highly specialized professionals and centers.In addition, we continuously improve our treatments with the contributions of our professionals and with technology, through the innovation policy with which we work at ITA

• What has the merger and acquisition of Ita by the Korian France group contributed to?

We have become part of the first European company in the care of the elderly and in mental health, with a network of centers distributed in 8 countries and with more than 65,000 professionals. This allows us to advance our knowledge, sharing experiences with other professionals from other countries, and improve faster.

It also allows us to grow continuously and rapidly.

• What does the ecosystem around Ita Mental Health contribute? (universities, technology partners…)

It allows us to advance in the improvement of our treatments from all perspectives and areas of knowledge. The collaboration between all the elements of the ecosystem allows us to address different areas such as training, innovation, or research, in a coordinated way, increasing our quality and adding value to the sector.

• What is your opinion of new entrepreneurs or Startups that work for the benefit of health?
Right now there are many, many startups in the health sector. I think we are experiencing a real boom, due in part to the impact of the pandemic.

Of all these startups, it is necessary to see how many really provide services or products of value. We are seeing the wheel invented several times…, but there are also some with possible clear contributions of value.

 

At Korian we already have a procedure to be able to evaluate which ones can contribute to us and which ones cannot, so it allows us to work with those that really offer us something that we can pass on to our patients and professionals in such a way that there is added value.

• How is Ita Salud Mental going to develop in the future? Are there new projects or approaches planned?

Our growth is going to be significant in the coming years, both in terms of new acquisitions and continuing to diversify and specialize our services. It is also our goal to have a footprint in those parts of Spain where we are not yet, without losing sight of international growth.

• What has it meant to receive the Pasteur Award for business excellence and assistance in mental health?

A recognition of the work well done by our teams of professionals during these years aAnd a motivation to continue working and improving.

• What is A.S.D, what goals and values does it contribute to today’s society thinking about the future?

The Digital Health Association was created by a series of professionals in the sector more than 7 years ago. Our initial objectives were to achieve a space where we could debate and advance in the knowledge of digital technologies applied to clinical processes.

Over the years we have become a benchmark for knowing the value that these technologies can provide, also for their implementation processes, and for training issues with different partners.

We are pleased to be able to have among our partners very different professional profiles that allow us to always have visions of the application of technology from different perspectives. So we have medical professionals, nurses, pharmacists, engineers, etc… who work in hospitals, primary schools, pharmaceutical companies, technology companies, universities, startups, consultants, etc… This mix of profiles is extremely rich in order to advance and improve our experience and knowledge.

 

 

Change in management at Parmigiani Fleurier SA

Fleurier, 2021: The Board of Directors of Parmigiani Fleurier SA hereby announces the appointment of Guido Terreni as CEO. He is to replace Davide Traxler, who has decided to pursue professional opportunities outside the Group after two and a half years at the helm of the Company.
These changes will take effect immediately.

Mr. Traxler will also resign with immediate effect from the boards of directors of Parmigiani’s distribution companies, where he will also be replaced by Mr. Terreni.

“In the person of Guido Terreni, we have been able to secure a strategist and recognized expert who oversaw the repositioning of Bulgari Horlogerie as one of the leading global watch brands in the high-end segment. I am certain that Guido Terreni will take Parmigiani Fleurier to new heights”, according to Fritz Schiesser, Chairperson of the Sandoz Family Foundation.

Mr. Terreni made the following statement on his appointment: “I am honored and enthusiastic about being able to contribute to enhancing Parmigiani Fleurier’s reputation. It is a solid brand, capable of expressing the Swiss watchmaking heritage at the highest level, which has recently been included by UNESCO in its List of the Intangible Cultural Heritage of humanity, whilst also attracting the interest of the most discerning connoisseurs”.

“When I joined Parmigiani in mid-2018, we focused on improving company profitability as well as optimizing the product range and structures. We have made major progress in this area. The next stage will be centered on long-term strategic brand realignment. This will also include the Company’s response to market changes brought about by COVID-19. This is the right time to place management of the Company in new hands”, according to Mr. Traxler. The Board of Directors would like to express its thanks to Davide Traxler for his efforts for the Company.

A native of Milan, Guido Terreni, aged 51, is of dual Swiss-Italian nationality and graduated in Economics at the Luigi Bocconi University in Milan. He has gained 25 years of professional experience both within an international company under family management and at major international groups. He started his career in 1995 at the Danone Group. In 2000 he moved to Switzerland, joining the Watchmaking Division at the Bulgari Group. He was appointed President of Bulgari Horlogerie in 2010, a position which he held for the following ten years. Driven by his vision for innovation, his sense of aesthetics and a strong desire to respect the integrity of traditional Swiss mechanical watchmaking, he has been able to assemble teams that have turned Bulgari into a fully-fledged premium watch brand. This result is confirmed by the 57 international watchmaking prizes and 6 world records in the area of ultra-thin movements.

ROLLS-ROYCE MOTOR CARS DOHA UNVEILS NEW SHOWROOM AND CLIENT EXPERIENCE

Rolls-Royce Motor Cars Doha is delighted to announce that its new flagship premises in the Qatari capital, Doha, is now formally open and ready to welcome clients from the past, present and future. It is the first showroom in the company’s Middle East & Africa region to be remodelled in the new Rolls-Royce visual identity, which was officially launched in London and Shanghai in 2021.

  • Rolls-Royce Motor Cars unveils new expanded flagship showroom in Doha, Qatar
  • The first in Middle East & Africa region to be remodelled in the marque’s new visual identity
  • Consolidates Rolls-Royce’s position as a true House of Luxury
  • Visual language resonates with younger clientele
  • Interior design provides a relaxed and immersive client experience
  • Includes the Bespoke Commissioning Atelier and lounge area with a Cabinet of Curiosity feature and hospitality lounge, complemented by innovative digital technology and lighting installations


“The new Rolls-Royce Motor Cars Doha showroom represents a major milestone for the evolution of our brand from an automotive manufacturer to a true House of Luxury. Our new showroom visual identity, which we launched last year, offers our clients a fully immersive experience that takes them to the very heart of our brand and everything it represents. I am delighted to be here in Doha today to bring this wonderful concept to the Middle East & Africa region for the first time.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

“It has always been our ambition at Alfardan Group to provide luxury experiences for our clientele and this ambition has no limit. We strive to be the pioneers in many fields to contribute to the development of a diversified and prosperous economy, in line with Qatar National Vision 2030 and under the wise directive of His Highness Sheikh Tamim bin Hamad Al Thani, Emir of the State of Qatar. We are proud that Rolls-Royce Motor Cars has chosen the city of Doha to be the first in presenting the marque’s new look and visual identity in the Middle East & Africa region, and the third in the world after London and Shanghai.”
Omar Alfardan, President and CEO, Alfardan Group

Rolls-Royce Motor Cars Doha is delighted to announce that its new flagship premises in the Qatari capital, Doha, is now formally open and ready to welcome clients from the past, present and future. It is the first showroom in the company’s Middle East & Africa region to be remodelled in the new Rolls-Royce visual identity, which was officially launched in London and Shanghai in 2021.


The new identity is a key element in the marque’s transformation from an automotive manufacturer to a true House of Luxury. Designed to resonate with a clientele that is increasingly younger, self-made and highly individual, it creates a wholly immersive client experience, presenting Rolls-Royce’s magnificent products in the relaxed, welcoming atmosphere of a luxury boutique.


The unique experience begins from the moment of arrival, with an entrance inspired by the iconic Pantheon Grille adorned with the Spirit of Ecstasy mascot. The galleria-style interior includes the Bespoke Commissioning Atelier, where clients can examine, discuss and select surface finishes, wood veneers, leathers, embroidery threads and fabrics for their Bespoke commissions. The lounge area features a ‘Cabinet of Curiosities’ filled with intriguing objects and pieces to spark ideas and conversations as part of the commissioning process. The ‘Hospitality Lounge’ to the rear provides a relaxed, comfortable and secluded space where clients can mix and socialise.

CO2 EMISSIONS & CONSUMPTION.

Black Badge Cullinan: NEDCcorr (combined) CO2 emission: 341 g/km; Fuel consumption: 18.8 mpg / 15.0 l/100km. WLTP (combined) CO2 emission: 377-355 g/km; Fuel consumption: 17.0-18.1 mpg / 16.6-15.6 l/100km.

Kristian Tear CEO at Bang & Olufsen

Kristian Tear CEO at Bang & Olufsen

Broad and proven global experience in building, transforming and scaling businesses to significant results, in telecommunication, enterprise and consumer electronic sectors. Expertise in strategy, sales & marketing, digital, product development, operations, security and services, including go to market execution directly, via distribution partners, or direct retail and on line.

Kristian Tear CEO at Bang & Olufsen

Kristian Tear CEO at Bang & Olufsen

Extroverted, inspiring and trusted leader with strong interpersonal and communication skills.  Achieved success through building strong teams and lasting relationships with a diverse network of stakeholders, customers, partners and employees. Have lived in seven countries and acquired extensive knowledge and experience with leading and working in multi-cultural environments. Comfortable leading small and very large organizations of 30 to over 10,000 people, through good and challenging times to success.

Have been responsible for P&Ls in the thousands to several billion dollars, driving profitable growth, cost efficiencies, and value creation for owners, investors, and shareholders.  Adept in working in large and mid-sized publicly listed, private equity owned and start-up companies.
Several years of board experience as chairman and director, including remuneration and audit committee work.

VIVIAN STAUFFER
CEO HAMILTON INTERNATIONAL LTD.

Vivian Stauffer is the CEO of Hamilton, an iconic name in precision watchmaking since it was founded in Lancaster, Pennsylvania in 1892. Its watches earned their reputation by synchronizing the first railroads and went on to furnish the wrists of soldiers, aviators and Hollywood stars, making over 500 appearances on the big screen. Hamilton has been at the forefront of innovations in design, technology and craft, launching the world’s first electric timepiece in 1957 and first LED digital watch in 1970. A member of the Swatch Group, the global leader in watch manufacturing and distribution, Hamilton combines its American spirit with true Swiss precision.

A Swiss national, Vivian Stauffer obtained his master’s degree in Chemical Engineering at the Ecole Polytechnique Fédérale of Lausanne. An outdoor enthusiast, he is an experienced pilot and also enjoys free skiing, mountain biking and hiking. He began his career at Swatch, a brand of the Swatch Group, in 2002, where he spent five years as a member of their sport and sales team.

In 2007, he joined Hamilton as Regional & Travel Retail Sales Manager and acted as Brand Manager of Switzerland between 2010 and 2013. Also appointed as Head of Sales in 2011, he developed and implemented the international sales and distribution strategy for 24 subsidiaries and 40 distributors around the world. He opened the first Hamilton boutiques in Japan and Switzerland and spearheaded Hamilton’s growth in China as interim brand manager for a year and a half.

Hamilton CEO since 2020, he oversees the brand’s global strategy and development in over 75 countries.

Current Mortgage Rates Drop Back Below 3%

Money; Getty Images

Current mortgage rates moved lower this week with the average rate on a 30-year fixed-rate mortgage settling in at 2.99%, according to Freddie Mac. The average rate for a 15-year fixed-rate mortgage moved down to 2.23%, while the rate for 5/1 adjustable-rate mortgage increased to 2.52%.

Mortgage rates slipped back under 3% this week after decreasing by just 0.02 percentage points from last week. However, rates remain above the 2.86%-2.88% range that had dominated in August and September.

Mortgage interest rates for the week of October 7, 2021

Money

Mortgage rate trends

The average rate for most types of loans trended lower this week:

  • The current rate for a 30-year fixed-rate mortgage is 2.99% with 0.7 points paid, down 0.02 percentage points week-over-week. Last year, the interest rate averaged 2.87%The interest rate during the same week last year was 2.88%.
  • The current rate for a 15-year fixed-rate mortgage is 2.23% with 0.7 points paid, 0.05 percentage points lower than a week ago. A year ago, the 15-year rate was 2.37%.
  • The current rate on a 5/1 adjustable-rate mortgage is 2.52% with 0.3 points paid, up 0.04 percentage points from the previous week. A year ago, the 5/1 ARM rate was 2.89%.

“Mortgage rates continue to hover around three percent again this week due to rising economic and financial market uncertainties,” said Sam Khater, chief economist at Freddie Mac. “Unfortunately, with the expectation that both mortgage rates and home prices will continue to rise, competition remains high and housing affordability is declining.”

With home prices still near record highs, homebuyers are paying an average of $50 more on their mortgage payments over the last six weeks than earlier this year, according to a report from real estate brokerage Redfin.

Today’s mortgage rates and your monthly payment

The rate on your mortgage makes a big difference in how much home you can afford and the size of your monthly payments.

If you bought a $250,000 home and made a 20% down payment — $50,000 — you would end up with a starting loan balance of $200,000. On a $200,000 home loan with a fixed rate for 30 years:

  • At 3% interest rate = $843 in monthly payments (not including taxes, insurance, or HOA fees)
  • At 4% interest rate = $955 in monthly payments (not including taxes, insurance, or HOA fees)
  • At 6% interest rate = $1,199 in monthly payments (not including taxes, insurance, or HOA fees)
  • At 8% interest rate = $1,468 in monthly payments (not including taxes, insurance, or HOA fees)

You can experiment with a mortgage calculator to find out how much a lower rate or other changes could impact what you pay.

Other factors that determine how much you’ll pay each month include:

  • Loan Term: Choosing a 15-year mortgage instead of a 30-year mortgage will increase monthly mortgage payments but reduce the amount of interest paid throughout the life of the loan.
  • Fixed vs. ARM: The mortgage rates on adjustable-rate mortgages reset regularly (after an introductory period) and monthly payments change with it. With a fixed-rate loan payments remain the same throughout the life of the loan.
  • Taxes, HOA Fees, Insurance: Homeowners insurance premiums, property taxes and homeowners association fees are often bundled into your monthly mortgage payment. Check with your real estate agent to get an estimate of these costs.
  • Mortgage Insurance: Mortgage insurance costs up to 1% of your home loan’s value per year. Borrowers with conventional loans can avoid private mortgage insurance by making a 20% down payment or reaching 20% home equity. FHA borrowers pay a mortgage insurance premium throughout the life of the loan.
  • Closing Costs: Some buyers finance their new home’s closing costs into the loan, which adds to the debt and increases monthly payments. Closing costs generally run between 2% and 5% and the sale prices.

The latest information on current mortgage rates

Will current mortgage rates last?

Mortgage rates saw very little movement this week compared to last week, as the 30-year rate decreased by just 0.02 percentage points to 2.99%. Last week, the average rate jumped 0.13 percentage points to 3.01%. It was the first time rates crossed above 3% since June.

Despite today’s decline, there may be more upward pressure on rates over the coming weeks. COVID-19 infections are slowing down and consumer spending was higher than expected in August. If the September jobs report due out on Friday is strong, the Federal Reserve may start tightening monetary policy sooner rather than later, leading to higher rates.

For now, expect mortgage rates to stay relatively low with the strong possibility of increases over the coming weeks unless there is negative news on the economic front.

On Thursday, the yield on the 10-year Treasury note opened at 1.531%. There tends to be a spread of about 1.8 percentage points between the 10-year Treasury and average mortgage rates. This suggests rates could go higher.

How are mortgage rates impacting home sales?

The overall number of mortgage applications decreased by 6.9% for the week ending October 1, according to the Mortgage Bankers Association. The biggest drop occurred in the refinance loan category, which decreased by double digits week-over-week.

  • Purchase applications were down by 2% from the previous week and 13% less than the same week last year.
  • The number of refinance loan applications was down by 10% from the previous week and 16% lower year-over-year. Despite the drop, refinances are still making up most of the mortgage loan activity, representing almost 65% of all loan activity.

“Higher rates are reducing borrowers’ incentive to refinance, as declines were seen across all loan types,” said Joel Kan, MBA’s Associate vice president of economic and industry forecasting. “Purchase activity also fell, driven by a drop in conventional loan applications.”

Current Mortgage Rates Guide

What is a good interest rate on a mortgage?

Today’s mortgage rates are near historic lows. Freddie Mac’s average rates show what a borrower with a 20% down payment and a strong credit score might be able to get if they were to speak to a lender this week. If you are making a smaller down payment, have a lower credit score or are taking out a non-conforming (or jumbo) mortgage, you may see a higher rate. A good mortgage rate is one where you can comfortably afford the monthly payments and where the other loan details (such as the length of the loan, whether the rate is fixed or adjustable and other fees) fit your needs.

How much does the interest rate affect mortgage payments?

In general, the lower the interest rate the lower your monthly payments will be. For example —

  • If you have a $300,000 fixed-rate 30-year mortgage at 4% interest, your monthly payment will be $1,432 (not including property taxes and insurance). You’ll pay a total of $215,608 in interest over the full loan term.
  • The same-sized loan at 3% interest will have a monthly payment of $1,264. You will pay a total of $155,040 in interest — a savings of over $60,000.

You can use a mortgage calculator to determine how different mortgage rates and down payments will affect your monthly payment. Consider steps for improving your credit score in order to qualify for a better rate.

How are mortgage rates set?

Lenders use a number of factors to set prevailing rates each day. Every lender’s formula will be a little different but will take into account things like the current Federal Funds rate (a short-term rate set by the Federal Reserve), competitor rates and even how much staff they have available to underwrite loans.

In general, rates track the yields on the 10-year Treasury notes. Average mortgage rates are usually about 1.8 percentage points higher than the yield on the 10-year note. Yields matter because lenders don’t keep the mortgage they originate on their books for long. Instead, in order to free up money to keep originating more loans, lenders sell their mortgages to entities like Freddie Mac and Fannie Mae. These mortgages are then packaged into what are called mortgage-backed securities and sold to investors. Investors will only buy if they can earn a bit more than they can on the government notes.

Why is my mortgage rate higher than average?

Not all applicants will receive the very best rates when taking out a new mortgage or refinancing. Credit scores, loan term, interest rate types (fixed or adjustable), down payment size, home location and the loan size will all affect mortgage rates offered to individual home shoppers.

Rates also vary between mortgage lenders. It’s estimated that about half of all buyers only look at one lender, primarily because they tend to trust referrals from their real estate agent. Yet this means that they may miss out on a lower rate elsewhere.

Freddie Mac estimates that buyers who got offers from five different lenders averaged 0.17 percentage points lower on their interest rate than those who didn’t get multiple quotes. If you want to find the best rate and term for your loan, it makes sense to shop around first.

Should you refinance your mortgage when interest rates drop?

Determining whether it’s the right time to refinance your home loan or not involves a number of factors. Most experts agree you should consider refinancing if your current mortgage rate exceeds today’s mortgage rates by 0.75 percentage points. It doesn’t make sense to refinance every time rates decline a little bit because mortgage fees would cut into your savings. You also have to consider whether your credit score would qualify you for today’s best refinance rates.

Many online lenders can give you free rate quotes to help you decide whether the money you’d save in interest charges justifies the cost of a new loan. Try to get a quote with a soft credit check which won’t hurt your credit score.

You could enhance interest savings by going with a shorter loan term such as a 15-year mortgage. Your payments may be higher, but you could save in interest charges over time and you’d pay off your house sooner.

Should you buy mortgage points?

Many lenders sell mortgage points (also known as discount points). Buying points means you’d pay more up front to lower your mortgage rate which could save you money long-term. A mortgage discount point normally costs 1% of your loan amount and could shave 0.25 percentage points off your interest rate. (So, with a $200,000 mortgage loan, a point would cost $2,000.) Discount points only pay off if you keep the home long enough. Selling the home or refinancing the mortgage before you break even would short circuit the discount point strategy.

In some cases, it makes more sense to put extra cash toward your down payment instead of discount points If a larger down payment could help you avoid paying PMI premiums, for example.

How to shop for the best mortgage rate

Shopping around for the best mortgage rate can not only help you qualify for a lower rate and but also save money. Borrowers who get a rate quote from one additional lender are able to save $1,500 over the life of the loan, according to Freddie Mac. That number goes up to $3,000 if you get five additional quotes.

The best mortgage lender for you will be the one that can give you the lowest rate and the terms you want. Your local bank or credit union is one place to look. Online lenders have expanded their market share over the past decade and promise to get you pre-approved within minutes.

Shop around to compare rates and terms, and make sure your lender has the loan option you need. Not all lenders write USDA-backed mortgages or VA loans, for example. If you’re not sure about a lender’s credentials, ask for its NMLS number and search for online reviews.

Summary of current mortgage rates

Current mortgage rates are lower today, with the 30-year mortgage rate dropping 0.02 percentage points from last week. The 15-year rate also moved lower.

  • The current rate for a 30-year fixed-rate mortgage is 2.99% with 0.7 points paid, down 0.02 percentage points week-over-week. Last year, the interest rate averaged 2.87%The interest rate during the same week last year was 2.88%.
  • The current rate for a 15-year fixed-rate mortgage is 2.23% with 0.7 points paid, 0.05 percentage points lower than a week ago. A year ago, the 15-year rate was 2.37%.
  • The current rate on a 5/1 adjustable-rate mortgage is 2.52% with 0.3 points paid, up 0.04 percentage points from the previous week. A year ago, the 5/1 ARM rate was 2.89%.

 

BREGUET ANNOUNCES THE APPOINTMENT OF ITS NEW CEO

Breguet and its President Marc A. Hayek are delighted to announce the appointment of Lionel a Marca as its CEO.
Lionel a Marca joined the Swatch Group almost 30 years ago and has been working at the Maison since 2019. His commitment and impressive skills across all areas of watchmaking saw him appointed to the Executive Boards of Blancpain in 2004 and Harry Winston in 2014.
In 2019, he also joined the Extended Executive Board of the Swatch Group.
Now, Mr a Marca is placing all of his fine horology passion and experience at the service of Breguet. He will be taking over the operational management under the presidency of Marc A. Hayek, with whom he has worked closely for over 20 years. As Marc A. Hayek noted, “The appointment of Lionel a Marca, a watchmaker in the purest sense of the word at a Maison of Breguet’s prestige, marks a new chapter in its history. I know that he will put all of his energy into continuing the work started by my grandfather since the takeover in 1999, while also keeping the pioneering spirit of its founder alive.”

BRAND FINANCE GIFT™ 2021

Microsoft Overtakes Apple to Become World’s Most Intangible Company

  • With an intangible asset value of nearly $2 trillion, Microsoft becomes world’s most intangible company, overtaking Apple, Saudi Aramco, and Amazon, as Microsoft Teams keeps global economy running through COVID-19 lockdowns.
  • Corporates booming – global intangible value has grown by nearly a quarter over past two years of pandemic, from $61 trillion in 2019 to $74 trillion in 2021
  • Over past 25 years, intangibles have seen astronomical growth – increasing 1145% from estimated $6 trillion in 1996. At this historic rate of change, global intangibles could be worth $1 quadrillion by 2050.
  • Brand Finance and International Valuation Standards Council call for more comprehensive reporting of intangible asset value to facilitate investor understanding and economic recovery post-COVID

Every year, the Brand Finance Global Intangible Finance Tracker (GIFT™) report ranks the world’s largest companies by intangible asset value.

This year’s number one company in terms of total estimated intangible value is Microsoft (US$1.90 trillion), which has jumped from 4th position in 2020 to overtake Apple (US$1.87 trillion), Saudi Aramco (US$1.64 trillion), and Amazon (US$1.47 trillion). Microsoft Teams has become embedded into business life for global organisations, once again proving the value of Microsoft’s ability to innovate and roll-out at scale. Microsoft is investing heavily in its business suite solutions. Although Apple is the more valuable company by approximately $200 billion, Microsoft is estimated to have more intangible value with its portfolio of brands and business operations.

Intangible assets are identifiable, non-monetary assets without physical substance. Intangible assets can be grouped into three broad categories – rights (including leases, agreements, contracts), relationships (including a trained workforce), and intellectual property (including brands, patents, copyrights).

Intangible assets boom during COVID-19 pandemic

Over the past year in particular, global intangible asset value has grown faster than usual, and at $74 trillion it exceeds pre-pandemic levels by nearly a quarter, having increased 23% compared to $61 trillion in 2019. The COVID-19 pandemic has demonstrated even further the importance of people, innovation, reputation, and brand for businesses all around the world. Intangible assets are now unequivocally a boardroom priority.

Increases through the pandemic were primarily fuelled by the growth of the world’s largest organisations which were resilient to investor uncertainty due to their scale and their focus on technologies which we continued to rely on through lockdowns. This year, growth has been driven by China and the USA, with several industries recovering from the downturn in 2020.

In times of crisis, brands – especially those most valuable and strongest in their categories and markets – become a safe haven for capital. Like gold or fine art during past economic downturns, nowadays well-managed, innovative, and reputable brands are what the global economy turns to in the hour of need. There can be no better evidence for why brands matter than the role they have already played and will continue to play in the post-COVID recovery.

David Haigh, Chairman & CEO, Brand Finance

Global intangible value grows by over 1000% in 25 years

25 years ago – when Brand Finance was established – global intangible assets were worth only an estimated $6 trillion, less than a tenth of the same value today. As of September 2021, global intangible assets are worth over $74 trillion. This is a 1145% growth over 25 years – approximately 11% per annum.

It is a pivotal moment in financial reporting for intangibles. Total estimated intangible value has grown by over 1000% in the past 25 years. At the same rate, total global intangible value could stand at over $1 quadrillion by 2050 (that is $1,000,000,000,000,000). As investors grapple with balancing various issues such as Climate Change and ESG over the coming years, it is essential that the data they need to understand these vast sums is readily available.

Annie Brown, Associate, Brand Finance

Internally generated intangibles should be recognised in financial reports

The majority of intangible assets are not recognised, due to the limitations set by the financial reporting rules, which state that internally generated intangible assets such as brands cannot be disclosed in a company balance sheet.

Investors should not be deprived of this critical information. Intangible assets such as strong, valuable brands and innovative technology can be the differentiators that drive a $2 billion company to $2 trillion in 25 years – as witnessed with Apple. This information vacuum for investors is part of the reason why Brand Finance endeavours to estimate the extent of “undisclosed intangible value” in our GIFT™ study each year.

David Haigh, Chairman & CEO, Brand Finance Plc

To truly aid investors and provide them with useful information, we believe management should be allowed and required to:

  1. Identify the key intangibles of the entire business – both internally generated and acquired.
  2. Provide an opinion on the value of those intangibles in the notes to the financial statements.
  3. Provide an opinion of the overall business value at the reporting date, to help investors to understand whether or not their capital is allocated efficiently.

Despite the importance of intangible assets to the capital markets, only a small percentage are recognised on balance sheets, typically via acquisition from a third-party transaction. The pandemic has further exacerbated the disparity between market values and book values for those industries most reliant on brands, technology, and human capital for value creation. The IVSC supports Brand Finance, and all others, that look to make progress on this most critical issue.

Kevin Prall, Technical Director, International Valuation Standards Council (IVSC)

The Consumer Technology Association (CTA)® today announced that General Motors (GM) Chair and CEO Mary Barra will deliver the opening keynote at CES® 2022, the world’s most influential technology event. Barra will return to the CES keynote stage, sharing GM’s vision for mass adoption of electric vehicles. She will show how technology and the all-electric era will create opportunities for mobility experiences to serve the planet and the people.

The automotive sector is tracking for record growth at CES® 2022, with companies from around the world using CES to launch products, share their vision and conduct face-to-face meetings. More than 180 companies from the transportation and vehicle tech industry have committed to the show, including GM, Daimler AG, Fisker, Hyundai Motor Company, Toyota, Waymo and more.

“CES is the global stage for brands to showcase their commitment to driving change,” said Gary Shapiro, president and CEO, CTA. “Mary Barra disrupted an industry at an inflection point by showing the potential of an all-electric future. GM stock hit an all-time high following the show. We are thrilled for her return at CES 2022 and look forward to hearing the progress GM has made towards an all-electric future and its vision for how this technology will benefit our planet.”

Barra has served as CEO of GM since Jan. 15, 2014 and Chair of the GM Board of Directors since Jan. 4, 2016. Under Barra’s leadership, GM envisions a world with zero crashes, to save lives; zero emissions, so future generations can inherit a healthier planet; and zero congestion, so customers get back a precious commodity – time. She began her career with GM in 1980 as a co-op student at the Pontiac Motor Division and has since held various roles within the company, including executive vice president of Global Product Development, Purchasing & Supply Chain, vice president of Global Human Resources, and vice president of Global Manufacturing Engineering.

Barra joins recently confirmed T-Mobile CEO Mike Sievert as a keynote speaker. The CES keynote schedule will be updated regularly as keynote speakers are announced. Top visionaries and thought leaders will speak and share insights on premiere technologies during CES 2022. Attendees will be able to view the keynotes in Las Vegas and through the digital experience, giving the world a front row seat to experience the future of technology.

Owned and produced by CTA, CES 2022 will convene the tech industry in-person and digitally, Jan. 5-8, 2022, with Media Days taking place Jan. 3-4, 2022. Global audiences will have access to major brands and startups, as well as the world’s most-influential leaders and industry advocates. For over 50 years, CES has been the global stage for innovation, and CES 2022 will provide an opportunity for companies from around the world, both large and small, to launch products, build brands and form partnerships. Visit CES.tech for all CES 2022 updates, including registration details, and the media page for all press resources.

Honda Aircraft Company President & CEO, Michimasa Fujino Will Receive The 2021 AIAA Reed Aeronautics Award

GREENSBORO, N.C. – March 24, 2021 – The American Institute of Aeronautics and Astronautics (AIAA) announced that Michimasa Fujino, lead HondaJet designer and President and CEO of Honda Aircraft Company, will receive the 2021 Reed Aeronautics Award “for the invention of advanced aerodynamic and structural techniques.” Fujino will be presented with the award during the AIAA Aerospace Spotlight Awards Gala on August 12, 2021.

The AIAA Reed Aeronautics Award is the highest honor an individual can receive for a notable achievement in aeronautics that represents a significant engineering advancement milestone. Fujino’s clean-sheet aircraft design introduced innovations in aviation technology, including the Over-The-Wing Engine Mount and Natural Laminar Flow wing and fuselage. The HondaJet is the first, and only, business jet to include these technologies.

“I am honored to be recognized by the AIAA with the 2021 Reed Aeronautics Award and, on behalf of the entire HondaJet team, we are proud to be presented with this tremendous accolade,” said Fujino. “It is a great privilege to be recognized by such a distinguished organization for the HondaJet’s advanced aerodynamic and structural technologies. As a leading mobility technology company, Honda Aircraft will continue to invest in leading-edge technologies that become the new standard in the industry.”

AIAA President Basil Hassan added, “Dr. Fujino’s dedication to utilizing cutting-edge aeronautical technologies to create new value in business aviation with the HondaJet is an inspiration to the global aerospace industry. AIAA is committed to ensuring that aerospace professionals are recognized and celebrated for their achievements, innovations, and discoveries that make the world safer, more connected, more accessible, and more prosperous. Dr. Fujino’s passion for innovation makes him a deserving recipient of this year’s Reed Aeronautics Award.”

The HondaJet’s Over-The-Wing Engine Mount (OTWEM) configuration produces what Fujino calls “favorable interference” by optimizing the design and placement of the engine nacelles. It combines the airflow over the wing with the airflow around the engine to reduce wave drag at high speeds, and significantly improves aircraft performance and efficiency. Moreover, the OTWEM configuration creates more space for the cabin and external cargo areas. The configuration also reduces cabin noise.

The advanced technologies introduced by the HondaJet also include a newly developed natural laminar flow (NLF) wing and fuselage nose, carbon composite fuselage, and advanced cockpit and interior design, which give the HondaJet the best performance and comfort in its class. A proven industry disruptor, the HondaJet has been the most delivered aircraft in its class for four consecutive years since 2017.

The Reed Aeronautics Award is named after Dr. Sylvanus A. Reed, the aeronautical engineer, designer, and founding member of the Institute of Aeronautical Sciences in 1932. Past recipients of the award include Clarence L. Johnson for the SR-71, Ben R. Rich for the F-117, Preston A. Henne for the MD-80 and Gulfstream aircraft, and Elbert L. Rutan for Voyager.

About the HondaJet Elite

The HondaJet Elite is the fastest, farthest and highest-flying plane in its class. The HondaJet Elite incorporates Honda Aircraft’s many technological innovations, including the unique Over-The-Wing Engine Mount (OTWEM) configuration, Natural Laminar Flow (NLF) nose and wing, and composite fuselage. The aircraft is also powered by the GE Honda Aero Engines HF120. All of these advancements contribute to the aircraft’s superior performance, unparalleled efficiency and maximized fuselage space, making the aircraft’s cabin the largest in its class. The HondaJet Elite cabin features a full service galley, a private lavatory with optional belted seat and an industry-first Bongiovi sound system. The aircraft sets the gold standard in safety and human-machine interface technology with an ergonomically designed cockpit and enhanced customized Garmin® G3000 avionics suite.

Honda Aircraft continues to be committed to improving lives through personal mobility, while living in a sustainable society. The HondaJet Elite remains significantly more fuel efficient and emits less greenhouse gases than all other similarly sized twin-engine business jets. Certified for single pilot operations, the HondaJet Elite continues to live up to the company’s reputation for superior performance, efficiency, quality, and value.

About Honda Aircraft Company

Honda Aircraft Company is a wholly owned subsidiary of American Honda Motor Co., Inc. Founded in 2006, Honda Aircraft’s world headquarters is located in North Carolina, the birthplace of aviation. The challenging spirit upon which Mr. Soichiro Honda founded Honda Motor Co., Ltd. is alive today as Honda Aircraft fulfills one of Honda’s longstanding dreams to advance human mobility skyward