Global Soft Power Summit 2021

BRAND FINANCE – Global Soft Power Summit 2021

25 February 2021, 12:00–16:00

2020 was a year like no other, putting the nations of the world to the test – from the impact of COVID-19 on economic activity and immediate GDP forecasts, to diminished long-term prospects. A nation’s soft power is, arguably, more important than ever.

Global Soft Power Summit 2021

Global Soft Power Summit 2021

Join us at Brand Finance’s Global Soft Power Summit 2021, hosted as a fully virtual event from the renowned Queen Elizabeth II Centre in Westminster, London. Practitioners and researchers of soft power will come together to explore the impact COVID-19 has had on nations around the globe, and to discuss predictions for the future following the turbulence of the last twelve months.

Hosted in partnership with BBC Global News, the Summit will feature a presentation of the results of the Global Soft Power Index 2021 by Brand Finance – the world’s most comprehensive research study on perceptions of nation brands, surveying opinions of over 75,000 people in more than 100 countries.

Due to governmental restrictions regarding COVID-19, this year’s Global Soft Power Summit will be hosted online. Click the link to register for the event.

The inaugural Global Soft Power Index 2020 report and the findings of last year’s study are free to access online. Our interactive dashboard allows you to explore the results from the survey in maps and charts, rank nations by metrics and statements, and choose data sets to create your own graphs.

To request a preview of your nation’s Global Soft Power Index 2021 results or to enquire about using the data for academic research, please email softpower@brandfinance.com.

Where

Online Event

Book Now

Media partners
BBC Global News

Speakers

Zeinab Badawi
Journalist and Presenter
BBC World News
Professor Joseph Nye
Harvard University
Carl Bildt
Co-Chair, European Council on Foreign Relations and Former Prime Minister of Sweden
David L Heymann M.D.
Professor of Infectious Disease Epidemiology
London School of Hygiene and Tropical Medicine
Rebecca Smith
Director
New Zealand Story Group
His Excellency Mohammed Bin Abdullah Al Gergawi
Minister of Cabinet Affairs
Ministry of Cabinet Affairs of the United Arab Emirates
Tom Tugendhat
Chair of the Foreign Affairs Committee, UK Parliament
David Haigh
Founder and CEO
Brand Finance

Brand Finance Global 500 Launch: The Role of Tech Brands in Driving Economic Growth

January 26, 2021, from 2:00 p.m. to 4:00 p.m.

Brand Finance Global 500 Launch: The Role of Tech Brands in Driving Economic Growth

Economic growth and technological innovation are historically perceived as concurrent. As we progress through the 21st century, the world is innovating at an increasingly rapid rate, and whereas previous predictions of technological development would be forecast over a 25 to 50-year period, this timespan has now become much shorter.

Nevertheless, 2020 saw the world experience unprecedented economic upheaval, as the health of populations and national economies took substantial blows. The primary focus of the foreseeable future will be to revive the global economy from the damage caused by the COVID-19 pandemic.

Join our webinar alongside a panel of C-suite executives as we discuss how important a role technology brands will play in the economic recovery after a year of turbulence, and how we predict where technological innovations will take brands in the next 5, 10, and 25 years.

Taking place at the time of our usual Davos event, the webinar will launch the Brand Finance Global 500 2021 rreport and present the findings of our annual study into the world’s 500 most valuable and strongest brands across all sectors and countries, as well as the Brand Finance Brand Guardianship Index 2021 ranking of the world’s top 100 CEOs.

To learn about your brand’s performance ahead of the launch, please email enquiries@brandfinance.com. Our Consulting Team is here to help.

The digitized financial – centralized management of finances and treasury

A step towards the digital transformation of the financial area in our organizations, hand in hand with SAP. We will talk about how SAP’s Central Finance solution evolves from an advanced financial reporting system to a finance transformation platform capable of executing financial processes centrally such as treasury, regardless of origins

 


  • CFOs
  • Controllers
  • Contables y Tesoreros
  • Responsables financieros

Evento On-line Webinar Gratuito

28 de enero
De 11:00 a 12:00 h

Tenemos la modalidad de asociado que se adapta a tus necesidades e intereses.

ASÓCIATE →

Brand Finance Global Forum 2020: The Value of Design to Businesses

The 17th annual Brand Finance Global Forum will focus on Understanding the Value of Design, hosted as three one-hour-long webinars with individual speaker presentations and interactive moderated Q&A sessions.

Our final webinar in the series will focus on: The Value of Design to BusinessesPreviously held as a physical event, in response to the governmental restrictions regarding social distancing to help combat COVID-19, for the first time in seventeen years, Brand Finance will host the Global Forum online. Through effective adaptation of the programme featuring high-profile speakers and engaging topics, we expect to replicate the success of previous Forums on the new online platform, with stimulating discussions and thought-provoking insights. Via a series of live webinars, we will unwrap the issues which affect brands as they aim to leverage design for commercial success.

Design is one of the primary elements of brand identity. Given that the interpretation of a design depends on an individual’s perceptions of the brand, it is important for brands to make effective use of visual tools to strategically position themselves with stakeholders.

However, design is not solely about aesthetics and brand positioning; it is also key to how a product works and how it can be useful to the customer. In an evolving marketplace and during these particularly challenging times of COVID-19, for a brand to stay consistent, yet at the same time current and competitive, it must remain in touch with the relevance of its design to stakeholders, both in terms of perception and practicality.

The Brand Finance Global Forum 2020 will explore these topics to further understanding of how design can attract customers and impact brand value.

10 dic. 2020 02:00 p. m. en Londres