Juan Serrano - CEO GRUP BALFEGÓ

JUAN SERRANO CEO OF GRUP BALFEGÓ

Manel and Pere Vicent Balfegó, cousins and founders of the company Balfego Are fifth generation members of a large fishing family originating from L’Ametlla de Mar in Tarragona, Spain. In the 80s, they harnessed their vision and decided to invest their time and energy exploring the possibilities of a bluefin tuna fishery. After many years of enquiry, hard-work and investment, they have gone on to establish themselves as the world’s leading company in terms of the understanding, capture, breeding, fishing, production and distribution of bluefin tuna.

Balfegó wild tuna live in pools off the coast of L’Ametlla de Mar. For up to a year they live here, feeding exclusively on wild fish. Dedication has now brought Balfego well earned product recognition, a benchmark of excellence establishing them as the only company in the world which extracts tuna from the sea at its optimum point of fat, dependent on customer demand. The extraction method used at Belfego guarantees a stress-free product, without ‘yake,’ which in Japanese means ‘burned meat,’ offering customers therefore a product of excellent gastronomic value as now found in many of the world’s best restaurants.

 Juan Serrano - CEO GRUP BALFEGÓ

Juan Serrano – CEO
GRUP BALFEGÓ

ABOUT JUAN SERRANO, CEO OF GRUP BALFEGÓ

Career path

I began my professional career at Philips Lighting, in the Procurement and Stock Management and Production Planning departments. Later, I went on to direct a project, a small snack and chips company that was later sold to the Arroz Sosarana Group, which I a shareholder in, and a member of the Board of Directors as Group Secretary. After that, I joined KH7, a company that, during my time, came to be the leader in the kitchen cleaners and degreasers segment. Next, I set up a business providing clients strategic advice and human resource selection and management. I was also part of Forenqui Laboratories. Later I was in a construction company and finally I joined Grup Balfegó in 2007.

Early days in Balfegó

I started as an external consultant advisor to Balfegó. This came about through Xavier Subirats, a former fellow student who is now Vice-Dean of the Catalonian Economists Society. Initially, I used to come in one day a week, later two, then three … Eventually I was working there full time, leaving behind other projects. I have been at Balfegó since then, in the position of the Group Managing Director.

What was the company like when you arrived?

It was a company with a particularly modern structure, a building that was only a year old, wonderful offshore facilities… but the company sold exclusively to, and dedicated itself 100% to Japan, and because of this, the product became a commodity. Our activity began with fishing the live fish. These captured tuna were fattened between July and October, and sold in October to November. This meant that we had to wait for the following year’s fishing season to have more specimens available to sell. In view of these unproductive periods, we elected for the fresh consumption strategy, adjusted to customer demand. Little by little, we were exporting to 32 countries in the world, quickly becoming the world’s leading company in fresh consumption.

At the structural and organizational model level, we also implemented a total transformation in which technology and innovation played a primary role.

We started investing in research, becoming a very powerful source of knowledge about bluefin tuna. So much so, that we were the first to intervene in the tuna reproduction cycle, proposing fishery control measures. In the end, we became a spokesperson that the media went to when they needed to learn about the species and the sector.

In addition, we design a marketing strategy to create a brand of considerable international prestige. This included a traceability system to monitor ourselves and used technology to provide information (weight, size, date of capture, fat percentage and all the itemised health and microbiological certificates), both to the chefs and end consumers alike.

In addition, we are the only ones who routinely specify the level of fat in each individual tuna, and so are able to optimally attend to the taste preferences of our customers.

How is Balfegó nowadays, and what are the perspectives for the future?

At a commercial level, we can say that we are a leading company, internationally recognized. We have a presence in some of the best restaurants in the world in more than 32 countries, and are a pioneer in the marketing of fresh bluefin tuna. Balfegó is a company that functions under a well-implemented integrated management system with procedures that makes us increasingly efficient. We perpetuously seek to improve the tasks involved in all these procedures, continuously improving existing indicators.  In the future, I see us opening up in other areas apart from the restaurant sector where we have been from 2009 until now. Little by little, I see us adding retail outlets, specialized in the gourmet area.

What role does the R + D + i department play in Balfegó?

It is the department, let’s say, at the cutting edge. If we had not gotten to know our product, its biology and its behaviour in its natural environment in the sea, surely today we would be in the position we are in. We would not have been able to give recommendations on tuna fishery management. We have been pioneers in this regard, thanks to all our investment in marine research.

On top of all of this, we should highlight that we have also been at the forefront of research and innovation once the tuna leaves the water. We have learned, by measuring the PH, to control the lactic acid that a tuna secretes after slaughtering, and we were pioneers when it came to measuring fat content. As a direct result of this research, we feed tuna exclusively on blue fish and in this way, adapting the taste in terms of the fat level, to meet the requirements of customers from different parts of the world. In addition, we are in some way able to guarantee the health and food safety of our products. Without a doubt, pioneers in total traceability from the sea to the consumer’s table.

How important have the fish husbandry facilities been in Balfegó’s transformation?

There are two important considerations. The first one is that bringing a seasonal product to market that can only be fished during a short period of time can cause prices to fall. Having fish husbandry facilities available allows us to regulate supply and demand. If, at the other end of the supply chain, there is no-one who wants that tuna, we will never slaughter it. And the second aspect is improving the quality of the tuna we fish. When tuna come to the Mediterranean to spawn, they have lost a large proportion of fat during the journey. It is important that they recover it, because it is in this fat that the quality of the tuna resides. These are the two mainstays.

 

VALÉRIE MESSIKA
FOUNDER AND CREATIVE DIRECTOR MESSIKA PARIS

Her motto: create new codes for the French Jewelry.
Her promise: to keep the diamond as a unique stone. Deal!

Valérie Messika, daughter of André Messika, a famous diamond dealer since 1972, discovered diamonds at a very young age.
After obtaining her diploma in communication and marketing from CELSA in Paris, she spent five years alongside her father traveling, searching, negotiating the most beautiful diamonds.
In 2005 she launched her own brand. A contemporary and accessible interpretation of the diamond which is freed from forced exercises like the river or the solitaire. Movable stones, bracelets and necklaces with elastic flexibility, the best-selling Move and Skinny lines play brilliantly on technical innovation and modernity without compromising on quality. Her creations are symbols of femininity, emancipation, power.

 


In 2013, Valérie Messika unveiled her first Parisian Flagship store, rue Saint-Honoré, which houses the finest jewelry and Haute Joaillerie jewelry from the House.
All of the collections are represented by many celebrities who are loyal to the brand on the red carpets. From Paris to Hollywood, the sets shine on Beyoncé, Rihanna, Kendall Jenner,Kristen Stewart, Charlize Theron, and more…

In 2015, to celebrate the ten years of the brand, Valerie Messika launched a Haute Joaillerie atelier, to salute the French know-how that was born in the Parisian offices of the house.
From 2017 and 2018, Valérie Messika designed with Gigi Hadid two limited collections. First ‘Move Addiction’ for celebrating the 10th anniversary of the iconic Move. Then ‘My Soul’, more bohemian, which reflects the top model’s personnality.

In 2019, the designer Valérie Messika has chosen to cast three contemporary icons that break the codes of Parisian jewelry : Kate Moss, Joan Smalls and Sylvia Hoeks.
In 2020, Valérie Messika and Kate Moss co-design a High Jewelry collection together.
For 15 years, Valérie Messika has been shaking up the codes of French jewelry, entrepreneur and creative talent, she is now at the head of a company which, thanks to her audacity, has successfully found her marks in an industry so far used to classicism.

 

 

 

 

MINI Design Award Finalists: Alejandro Carbonell [Green Urban Data]

The MINI Design Award is an initiative of MINI Spain within the Madrid Design Festival 2021 that seeks to reward projects focused on generating a positive impact on urban life.

Among its finalists is Alejandro Carbonell, founder and CEO of Green Urban Data, for an online service that, in the face of environmental deterioration in cities, facilitates decision-making and prioritization of strategies against climate change using satellite images.

Drumelia’s founder and CEO, Sergey Sinichkin

Drumelia’s founder and CEO, Sergey Sinichkin, established the foundations of Drumelia Real Estate in Marbella back in 1997 after relocating from St. Petersburg. First acquiring a master’s degree in engineering before pursuing a career as a licensed real estate agent in 1993, he has been proud to call Marbella home for more than two decades.

Sergey’s steadfast work ethic and unparalleled market knowledge allowed Drumelia to confidently establish itself as one of Marbella’s premier real estate agencies. With his ground-level expertise and intimate understanding of local nuances, Sergey is an ideal advisor, consultant and an impassioned expert of his craft.

“One of my greatest passions in life is my work. For more than 20 years, I have called Marbella my home, have allowed my colleagues to become some of my dearest friends, and have nurtured relationships with cherished clients across every corner of the world.”

“I am deeply proud of the fact that, very often, I have become close friends with many of my clients – forging lasting personal connections that are based on trust, honesty and integrity. This has led to many exciting and flourishing relationships with friends right here in Marbella and across the world. I consider my main purpose to be to provide qualified assistance in solving one of the most vital tasks in people’s lives. What could be more important than your family home? For me, there is no greater joy than helping my friends in taking the next step.”

 

 

More Luxury Homes: VILLA CULLINAN

Nicolas Baretzki, CEO of Montblanc, understanding the new world of luxury

Hamburg, Germany – Nicolas Baretzki, CEO of Montblanc has achieved strategy and product, order and innovation, adaptation and vision, as well as the congruence of valuing the past and legacy of his home. At the same time, he sees the horizon of innovation and creativity, craftsmanship and is evident at the top of technology.

The man who runs Montblanc through one of the most complicated years for the luxury and travel industry opened the doors of his house to chat with Watches World via videoconference.

Montblanc, collections of exceptional value

With a perfectly ordered collection, strategically inspired and developed through the weighty values and stories of its Minerva Manufacture, all collections take on an exceptional value in their different executions in materials, colors and scales. From a 24-hour watch to a highly complex steel and titanium bracelet, his watches today speak accurately of his great execution. Dressed in unprecedented blue for its range of patina or natural fiber straps, the style that continues to consolidate the House as one of the most widely used watchmakers in the world, with the section on doing what haute horlogerie allows its customers to do. more exclusive movements where we have even had the pleasure of seeing how they make a spiral or carve each of their pieces by hand.

Today in its watchmaking part Minerva and Le Locle are fully integrated. Its two manufactures speak the same watchmaking language, the strategy has paid off. In his other specialties we discovered his union in fountain pens with one of the great stories of our country with the Moctezuma pen, carried out through many years of research, developing the idea in conjunction with historians of the country and government agencies, in order to deliver a unique item. In the avant-garde scene, followed by its Summit connected watch, it now features one of the best hearing aids on the market. Both in finishes and materials as well as in sound, without a doubt, a great addition to that client for whom luxury is not only wearing and showing, but living and enjoying moments and experiences.

Facing new challenges

Thank you for receiving the video call at home, how do you spend this quarantine time?

NB: You know, tough times. But tough times also offer a good opportunity. Until recently, almost all countries were closed (at the time of the interview, Europe was beginning a gradual opening of the 2020 quarantine).

The challenge is taking care of your staff and maintaining communication with key customers. We work a lot through live broadcasts and videoconferences. Now, we are seeing Europe reopen, slowly but surely. Our hope is that the Americas, as a whole, will follow the same path. What happens in Mexico? Until when will the containment measures be maintained?

Facing new challenges

Thank you for receiving the video call at home, how do you spend this quarantine time?

NB: You know, tough times. But tough times also offer a good opportunity. Until recently, almost all countries were closed (at the time of the interview, Europe was beginning a gradual opening of the 2020 quarantine).

The challenge is taking care of your staff and maintaining communication with key customers. We work a lot through live broadcasts and videoconferences. Now, we are seeing Europe reopen, slowly but surely. Our hope is that the Americas, as a whole, will follow the same path. What happens in Mexico? Until when will the containment measures be maintained?

How did Montblanc do in 2019?

NB: For Montblanc, 2019 was a very interesting year. We have been in a transition from distribution to being a virtual brand, connecting with customers. We have worked on many projects that are actually just starting now. A new approach to marketing automation, lots of product innovations, it was very intense. Until January of this year, it had been a very good period.

WW: After 2020, this quarantine, have you reconsidered any of the goals for this year and 2021?

NB: Without a doubt. One of the things we have learned is that we have to be very agile. When you think about quarantine, in a matter of 24 hours you have to completely modify the way you work, implement the work via home office. In a matter of days, you realize that you can be very efficient. There are some projects that we decided to postpone, because at the moment it does not make sense to carry out everything we had planned. If the market opens in July, then we will only have 9 months of this year.

I don’t want to force 12-month projects into a 9-month period. There will be no big events. We have the digital platform. We had a great event with the VIPs, which we organized through the live broadcasts. Between some good stories and some bottles of wine, we present some beautiful pieces, some high-end watches. We are also creating this community, we keep it alive, which I consider crucial. What gives meaning to everything is this feeling of family that we have at Montblanc.

In any case, the big launch still stands. The Montblanc 1858 Geosphere with a blue dial is a completely new collection. We have Moctezuma’s presentation, which perhaps makes even more sense to you in Mexico.

Geosphere Titanium

Nicolas Baretzki thinks ahead

Returning to quarantine, I think we work more while at home. We start earlier in the morning, we finish later. We don’t have breaks. It offers you the opportunity and the time to think about the future. Now we have to think about what should be adjusted, how can we restart, what the world will be like in 2021, 2022. It is a very exciting time.

WW: What would the changes in the luxury industry look like after what is happening in the world?

NB: I can’t say that after a couple of weeks I already know everything. But certain elements are emerging. First, I believe that the luxury industry is going to benefit from this situation. The maisons that are characterized by their craftsmanship, their heritage, that have this content and values, are going to benefit a lot. I think the world will have more sensitivity towards these types of maisons. They are going to focus more on these characteristics, instead of pure fashion. I think style is going to be very important, prevailing over pure fashion.

Certain habits will continue. There are people who say that we will continue with the home office forever, permanently. Also, we shop in completely different ways these days. I think this will continue to a certain degree. I believe that the digital experience and e-commerce will continue to flourish.

I see that people travel less, but continue to travel in particular from home to office and back. A new understanding of this world will generate new needs. I believe that the home office certainly has a place in the new luxury industry.

There are many things we can anticipate. Relationships, community are extremely important. And certain aspects are going to accelerate, such as online commerce, such as sustainability. But these aspects had already been present before. They are only going to be more marked in the near future.

The Minerva and Le Locle integration

WW: Let’s talk about the clocks. Are you satisfied with the integration between Minerva and Le Locle? We have seen this year’s collection, its logic is established.

NB: My answer has been the same for the last three years. More than satisfied, I think it was something crucial. Montblanc’s strategy has always been the same. If you go into a segment, you do it from a vertical, integrated perspective. We are not opportunists. The watchmaking side and the legitimacy of Montblanc definitely have their roots in Minerva. When we say “Minerva is Montblanc and Montblanc is Minerva”, they are not just words, it is a reality.

Second, each collection comes from Minerva, from her history. Minerva has had her presence for over 160 years, she lived through different eras, some more classic, more military, more vintage, more sophisticated. But without a doubt, she provides a lot of inspiration and we used her to create the story of each line.

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For me personally, Minerva is a great opportunity to play with the legacy, with the design, with specific dials, the style of the watches. Finally, Minerva is the culmination, it is an exceptional expression of a category of luxury watch collections.

To return to your question, Le Locle and Minerva are a team today. If you remember, before it used to be two different entities, two different collections. Today, it is the only approach. We have the 1858 collection, and then you have this beautiful Chrono Monopusher, with the Minerva movement, this blue dial, etc. I truly believe that it is one of the most beautiful pieces that we have in our collections. Additionally, we have these exceptional pieces that are the result of internal development, such as the Geosphere, which is one of the most recognized. A central identity, part of this aggressive positioning, with few complications, which are more like pieces of Le Locle. One entry price segment from each collection, so I would imagine that many customers would enter Montblanc through this segment.The Minerva and Le Locle integration

WW: Let’s talk about the clocks. Are you satisfied with the integration between Minerva and Le Locle? We have seen this year’s collection, its logic is established.

NB: My answer has been the same for the last three years. More than satisfied, I think it was something crucial. Montblanc’s strategy has always been the same. If you go into a segment, you do it from a vertical, integrated perspective. We are not opportunists. The watchmaking side and the legitimacy of Montblanc definitely have their roots in Minerva. When we say “Minerva is Montblanc and Montblanc is Minerva”, they are not just words, it is a reality.

Second, each collection comes from Minerva, from her history. Minerva has had her presence for over 160 years, she lived through different eras, some more classic, more military, more vintage, more sophisticated. But it certainly provides a lot of inspiration and we used it to create the story for each line.

Panerai Luminor Marina, the silver knight of the sea

For me personally, Minerva is a great opportunity to play with the legacy, with the design, with specific dials, the style of the watches. Finally, Minerva is the culmination, it is an exceptional expression of a category of luxury watch collections.

To return to your question, Le Locle and Minerva are a team today. If you remember, before it used to be two different entities, two different collections. Today, it is the only approach. We have the 1858 collection, and then you have this beautiful Chrono Monopusher, with the Minerva movement, this blue dial, etc. I truly believe that it is one of the most beautiful pieces that we have in our collections. Additionally, we have these exceptional pieces that are the result of internal development, such as the Geosphere, which is one of the most recognized. A central identity, part of this aggressive positioning, with few complications, which are more like pieces of Le Locle. An entry price segment from each collection, so I would imagine that many customers would enter Montblanc through this segment.

1858 Monopusher Chronograph

So a unique identity is created that is the expression of Montblanc. Hope you never got a different answer to your question.

WW: This year is when Minerva is most integrated into the collection. Speaking of this year’s collection: we have seen blue, the forest, the ice blue mountains. Is there a next color or logic in the 1858 product line?

NB: Innovation is a big part of Montblanc. In everything we do, not just watches. Blue is obvious, it is going to stay as a permanent collection. The green collection was the limited edition, it was not a permanent collection. The idea was to work with different statements. First, we work on different materials. For example, it was very difficult to develop this watch band, something extremely difficult and important. This bracelet is amazing. When you see this piece in metal color, with satin titanium tint, it creates a completely different watch when you wear it. In my opinion, it was as important as integrating this blue color.

This year, our purpose is to create this sense of alignment. We are doing it because we believe that 1858, without a doubt, is going to become an iconic line.

WW: Is anything being worked on 1858 under the sea?

NB: I think you have to stay in your own territory. Every time you try to be opportunistic, you lose your customers. Montblanc is known for its innovation, its engineering, but we are also known for this segment that is more dedicated to mountaineering, exploration, not the element of water at all. If I can think of a diver’s watch tomorrow, that’s good, we can do it. But what is the logic with the brand? I believe we must stay where we are legitimate, where we are loyal to the brand. The classic, the sophisticated, the vintage, yes. Life abroad, Minerva’s military expression, no doubt. Everything that is part of measuring time, Chronograph, which comes from Minerva, of course. Every story begins with Minerva, so we have enough ideas in these 160 years that we can use, without trying to enter a territory that is not our scope.

Montblanc Heritage Monopusher Chrono

WW: Timewalker. The sponsorship with the Goodwood.

NB: We do not leave aside the Goodwood thing. We hope the Duke of Richmond will organize it. Obviously it will not happen in July, it is impossible. I think it was a great platform for Timewalker, in this racing car context, in the Minerva story. Last year Timewalker was a huge success. Without a doubt, it is a segment that belongs to Montblanc.

Montblanc’s strategy

At the same time, my key strategy is to reduce the number of collections, to concentrate them more. We have many products, we are very creative, but it is good to be able to identify what is good for the brand, how to use it. At the same time, it is very important to be able to focus on very specific collections, which your clients understand and can support. In a way, we are implementing it in Star Legacy. But at least we can be much clearer. We have enough collections, products that work. It also makes it easier for our customers.

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Star Legacy.

WW: I would like to talk about two very important products, the Moctezuma pen and Montblanc creating hearing aids …

NB: We have seen many reviews, especially in the United States, in specialized magazines. I was very impressed when people said that they are one of the best hearing aids, that the sound is incredible, the technology is state of the art. As always in Montblanc, the latest technology is used, with this touch of Montblanc, with the approach of leather. You know, when we talk about the home office, I actually hope that a lot of people are going to use these headphones at home. It is actually an amazing product. I think it was beyond a commercial success.

From another perspective, it is very refreshing to have this new product that offers more legitimacy to our new high-tech segment, when we enter a new segment and immediately customers tell us how amazing the piece we have created is. It is not just a gadget, it is a luxury product, it is a product of internal creation and of a specific internal approach.

And in writing instruments …

Montblanc Moctezuma.

Moctezuma is a writing instrument from a very important collection “Patron of the Arts”. It is a very interesting project that we had started at least three years before launch. A very interesting design concept and methodology.

At the very beginning, the design team spends two weeks studying everything about the concept, seeking to understand which elements are important, and how we can translate the main points of the theme into an artistic design.

It is a long process, and highly technical, because you enter new developments, new materials, new techniques, which require very intensive work. Then comes the cultural part, with the opportunities to discover new things. If we do Moctezuma, then we return to Mexican culture, strong cultural and design themes.

Montblanc Patron of Art Moctezuma Limited Edition 8If we see this piece it is very impressive, I think it is more than a tribute to a fascinating culture of Latin America. I think it also has to do with how Moctezuma’s cultural achievements are brought to life. I must admit, it has been a challenge. The piece is very heavy.

The production process is very complex, but the way it was made is fantastic. It also gave us the opportunity to interact with the Mexican government, to make sure that we were respecting the culture, and that we were doing it correctly. This way we better connect with the Mexican community of collectors. I am very proud of this project.

WW: Where are you physically, now in quarantine?

NB: In Hamburg, Germany, near our headquarters, in fact, I go there 2-3 times a week to be in contact with some people who are still in the offices. Anyway, for now, you can’t travel in Germany. Otherwise, you would be quarantined when you return. So I’ve been here for the last two months.

WW: Thank you very much, for opening time in your agenda for all the printed and digital audience of Watches World, we hope to see you soon in Mexico.

NB: I hope the next time we meet will be in mid-September-October.

Special thanks: To Nicolas Baretzki from his home, together with his press team for organizing a memorable videoconference talk. A scene that marks an era and a strong step in the year 2020 in the world.

A scene that, although divided into pictures, was united in ideas and concepts, a talk that allowed the afternoon light to hit his face in Germany, like the morning light entering through the window in Mexico City, as symbols that there will always be how to meet, live, share and look forward. Thanks to him and Montblanc.

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CES 2021 Opens with Innovation and Technologies for a Better Future

CES 2021 Opens with Innovation and Technologies for a Better Future –

Gary Shapiro, president and CEO

The first-ever, all-digital CES® 2021, owned and produced by the Consumer Technology Association (CTA)®, opened its full digital experience to audiences around the world. Following a day of exclusive, media-only press conferences and a keynote from Verizon Chairman and CEO Hans Vestberg on Jan. 11, this transformational event provides audiences with a front row seat to the innovation and technologies that will move the world forward. CES 2021 will feature more than 1900 exhibitors representing the entire tech spectrum and more than 100 conference sessions will showcase industry leaders who will share visions for a better future. General Motors (GM) Chairman and CEO Mary Barra will present the official opening keynote address at 9 AM EST on Jan. 12, where she’ll share GM’s transformational strategy to advance mobility.
CES 2021 Opens with Innovation and Technologies for a Better Future

CES 2021 Opens with Innovation and Technologies for a Better Future

CES 2021 attendees will experience a highly personalized show where they can see the latest product launches, hear insights from global visionaries, engage with global brands and startups, chat and meet with attendees from around the globe and receive recommendations based on personal preferences. In addition, a live anchor desk will serve as a “home base” to guide audiences through the digital experience.

“The pandemic forced us to take a step back from a traditional CES, throw out the playbook and transform how we’d bring the tech community together,” said Gary Shapiro, president and CEO, CTA. “CES looks different this year, but the foundation of the show – innovation, connection, collaboration – remains strong and consistent. The digital transformation will continue for years, even as we return to Las Vegas in 2022. We have seen the value of connecting digitally and we can welcome even more people from around the world.”

CES 2021 innovations and products will span the tech industry, from automotive to digital health, 5G, smart cities and beyond. On Jan. 11, the world’s media had exclusive access to nearly 20 press conferences from global brands. Media Day provided a sneak peek at the expected themes and trends for CES 2021, including a smarter home that creates a home, office and workout space; sustainable products for a longer, safer future; and innovations in transportation and mobility.

“Media Day offered an exciting preview for what’s to come at CES 2021, yet only scratched the surface of this groundbreaking CES experience,” said Karen Chupka, EVP, CES, CTA. “Audiences across the globe, many for the first time, will participate in a true broadcast event this week. With more than 100 conference sessions, including special entertainment events, attendees will hear the latest topics impacting the industry. They’ll also interact directly with exhibitors and fellow CES attendees, forming business connections for the future.”

Following Media Day, Verizon Chairman and CEO Hans Vestberg delivered a keynote focused on 5G. Vestberg shared how the essential qualities of Verizon’s 5G Ultra Wideband network have come to life. These qualities include unparalleled upload and download speeds, enormous capacity and ultra-low lag, supporting more connected devices and mobile connection, and providing faster, more responsive service deployment and a new standard for energy efficiency and reliability. Verizon shared updates on the various projects and partnerships enabled by 5G Ultra Wideband, including the Verizon 5G Super Stadium Experience in the NFL app and the transformation of watching and experiencing sports; expanding the museum experience with 5G and an immersive art experiences with the Metropolitan Museum of Art; partnership with UPS and Skyward to support a nationwide drone delivery network; and deployment of 15 Live Nation venues enabled by 5G Ultra Wideband. Also, Verizon provided audiences with an immersive 5G-enabled entertainment experience from the Black Pumas.

Media Day featured a full day of press conferences from top exhibitors who broke news to a media-only audience, just as they would in Las Vegas. Media heard the latest breaking news, product launches and technology trends as a preview to the exhibitor showcase opening.

  • Bosch: Showcased commitments to sustainability as the first global industrial enterprise to become carbon neutral and introduced an AI-enabled wearable fitness tracker that recognizes and records any type of fitness activity that is based on repetitive, cyclative patterns.
  • Canon: Provided a sneak peek of Canon’s plans for the all-digital CES beyond cameras and printers, including redefining viewing the planet, skateboarding and tackling food waste
  • Caterpillar: Shared the first application of command for Caterpillar’s autonomous mining trucks and groundbreaking technology in the most challenging conditions.
  • Hisense: Announced the 2021 TriChroma Laser TV line.
  • Indy Autonomous Challenge: Unveiled the world’s first autonomous racecar, to be used in the Indy Autonomous Challenge where 500+ university students are developing the technology to drive the racecar and win the competition for a $1.5 million prize.
  • Intel/Mobileye: Shared news around the future of mobility for Mobileye, including plans to open deployment centers in Shanghai, Tokyo, Paris and Detroit, and use house-built lidar sensors.
  • Kohler: Introduced a ceiling mount kitchen faucet with simple touch control; Kohler whole home water monitor that mounts underneath the cabinets, in partnership with Phyn; new Innate intelligent toilet; touchless bathroom faucets; freestanding soaking bath.
  • LG Electronics: Announced next generation of LG PuriCare™ line for high-quality air management solutions; reimagined side-by-side refrigerator, including a wider window, premium interior look and Craft Ice feature; WashTower™ with convenient controls, built in intelligence and advanced cleaning; 2021 OLED evo TV lineup and QNED MiniLED TVs; CLOi UV-C Robot for disinfection; ThinQ App will transform into an open platform for lifestyle innovation.
  • Magna International: Launched a joint venture with LG Electronics to manufacture e-motors, inverters and on board chargers and related e-drive systems for certain automakers, to support the growing global shift towards vehicle electrification.
  • Mercedes-Benz: Showcased the MBUX (Mercedes-Benz User Experience) Hyperscreen, which uses AI to offer a seamless driver and passenger experience.
  • OMRON Healthcare: Announced VitalSight – first remote patient monitoring service designed specifically for hypertension management.
  • Panasonic: Announced technology partnership with Illuminarium Experiences to bring the new 360-degree immersive entertainment centers to life; launched newest OLED TV JZ2000; new Technics wireless headphones will launch later this year.
  • Philips: Discussed the Philips vision and experience in the consumer and professional health tech space and announced the Philips Sonicare 9900 Prestige that is backed by SenseIQ technology and artificial intelligence to intuitively adjust to the need of the user.
  • Samsung Electronics: Announced 4-Door Flex Bespoke refrigerator that can be customized for any kitchen; JetBot 90 AI+ uses object recognition technology and sensors to identify and classify objects and decide the best cleaning path; Eco-pack

    CES 2021 Opens with Innovation and Technologies for a Better Future


    Arlington, VA — Jan 12, 2021
    The first-ever, all-digital CES® 2021, owned and produced by the Consumer Technology Association (CTA)®, opened its full digital experience to audiences around the world. Following a day of exclusive, media-only press conferences and a keynote from Verizon Chairman and CEO Hans Vestberg on Jan. 11, this transformational event provides audiences with a front row seat to the innovation and technologies that will move the world forward. CES 2021 will feature more than 1900 exhibitors representing the entire tech spectrum and more than 100 conference sessions will showcase industry leaders who will share visions for a better future. General Motors (GM) Chairman and CEO Mary Barra will present the official opening keynote address at 9 AM EST on Jan. 12, where she’ll share GM’s transformational strategy to advance mobility.CES 2021 attendees will experience a highly personalized show where they can see the latest product launches, hear insights from global visionaries, engage with global brands and startups, chat and meet with attendees from around the globe and receive recommendations based on personal preferences. In addition, a live anchor desk will serve as a “home base” to guide audiences through the digital experience.

    “The pandemic forced us to take a step back from a traditional CES, throw out the playbook and transform how we’d bring the tech community together,” said Gary Shapiro, president and CEO, CTA. “CES looks different this year, but the foundation of the show – innovation, connection, collaboration – remains strong and consistent. The digital transformation will continue for years, even as we return to Las Vegas in 2022. We have seen the value of connecting digitally and we can welcome even more people from around the world.”

    CES 2021 innovations and products will span the tech industry, from automotive to digital health, 5G, smart cities and beyond. On Jan. 11, the world’s media had exclusive access to nearly 20 press conferences from global brands. Media Day provided a sneak peek at the expected themes and trends for CES 2021, including a smarter home that creates a home, office and workout space; sustainable products for a longer, safer future; and innovations in transportation and mobility.

    “Media Day offered an exciting preview for what’s to come at CES 2021, yet only scratched the surface of this groundbreaking CES experience,” said Karen Chupka, EVP, CES, CTA. “Audiences across the globe, many for the first time, will participate in a true broadcast event this week. With more than 100 conference sessions, including special entertainment events, attendees will hear the latest topics impacting the industry. They’ll also interact directly with exhibitors and fellow CES attendees, forming business connections for the future.”

    Following Media Day, Verizon Chairman and CEO Hans Vestberg delivered a keynote focused on 5G. Vestberg shared how the essential qualities of Verizon’s 5G Ultra Wideband network have come to life. These qualities include unparalleled upload and download speeds, enormous capacity and ultra-low lag, supporting more connected devices and mobile connection, and providing faster, more responsive service deployment and a new standard for energy efficiency and reliability. Verizon shared updates on the various projects and partnerships enabled by 5G Ultra Wideband, including the Verizon 5G Super Stadium Experience in the NFL app and the transformation of watching and experiencing sports; expanding the museum experience with 5G and an immersive art experiences with the Metropolitan Museum of Art; partnership with UPS and Skyward to support a nationwide drone delivery network; and deployment of 15 Live Nation venues enabled by 5G Ultra Wideband. Also, Verizon provided audiences with an immersive 5G-enabled entertainment experience from the Black Pumas.

    Media Day featured a full day of press conferences from top exhibitors who broke news to a media-only audience, just as they would in Las Vegas. Media heard the latest breaking news, product launches and technology trends as a preview to the exhibitor showcase opening.

    • Bosch: Showcased commitments to sustainability as the first global industrial enterprise to become carbon neutral and introduced an AI-enabled wearable fitness tracker that recognizes and records any type of fitness activity that is based on repetitive, cyclative patterns.
    • Canon: Provided a sneak peek of Canon’s plans for the all-digital CES beyond cameras and printers, including redefining viewing the planet, skateboarding and tackling food waste
    • Caterpillar: Shared the first application of command for Caterpillar’s autonomous mining trucks and groundbreaking technology in the most challenging conditions.
    • Hisense: Announced the 2021 TriChroma Laser TV line.
    • Indy Autonomous Challenge: Unveiled the world’s first autonomous racecar, to be used in the Indy Autonomous Challenge where 500+ university students are developing the technology to drive the racecar and win the competition for a $1.5 million prize.
    • Intel/Mobileye: Shared news around the future of mobility for Mobileye, including plans to open deployment centers in Shanghai, Tokyo, Paris and Detroit, and use house-built lidar sensors.
    • Kohler: Introduced a ceiling mount kitchen faucet with simple touch control; Kohler whole home water monitor that mounts underneath the cabinets, in partnership with Phyn; new Innate intelligent toilet; touchless bathroom faucets; freestanding soaking bath.
    • LG Electronics: Announced next generation of LG PuriCare™ line for high-quality air management solutions; reimagined side-by-side refrigerator, including a wider window, premium interior look and Craft Ice feature; WashTower™ with convenient controls, built in intelligence and advanced cleaning; 2021 OLED evo TV lineup and QNED MiniLED TVs; CLOi UV-C Robot for disinfection; ThinQ App will transform into an open platform for lifestyle innovation.
    • Magna International: Launched a joint venture with LG Electronics to manufacture e-motors, inverters and on board chargers and related e-drive systems for certain automakers, to support the growing global shift towards vehicle electrification.
    • Mercedes-Benz: Showcased the MBUX (Mercedes-Benz User Experience) Hyperscreen, which uses AI to offer a seamless driver and passenger experience.
    • OMRON Healthcare: Announced VitalSight – first remote patient monitoring service designed specifically for hypertension management.
    • Panasonic: Announced technology partnership with Illuminarium Experiences to bring the new 360-degree immersive entertainment centers to life; launched newest OLED TV JZ2000; new Technics wireless headphones will launch later this year.
    • Philips: Discussed the Philips vision and experience in the consumer and professional health tech space and announced the Philips Sonicare 9900 Prestige that is backed by SenseIQ technology and artificial intelligence to intuitively adjust to the need of the user.
    • Samsung Electronics: Announced 4-Door Flex Bespoke refrigerator that can be customized for any kitchen; JetBot 90 AI+ uses object recognition technology and sensors to identify and classify objects and decide the best cleaning path; Eco-packaging will be used for all TV products; Galaxy Upcycling at Home program where users can decide how to repurpose the Galaxy as other convenient home devices.
    • Schneider Electric: Showcased Square D Energy Center, first-ever Square D connected light switches (X & XD range series) and Acti9 Active product, which together deliver a unique end-to-end energy management solution for homes in response to sustainability, resiliency, efficiency and personalization.
    • Skyworth: Presented 2021 TV line up for North America – five series of TVs comprised of 16 different models.
    • Sony: Introduced Airpeak, which integrates AI and robotics to enable creators to explore new heights for photo and video; shared preview of a new, immersive reality concert performance from Madison Beer to demonstrate the music showcase that will be available on Sony PlayStation VR, mobile devices, music video streaming platforms and more.
    • Taiwan Tech Arena: Previewed some of the 100 startup teams from Taiwan Tech Arena that will unveil innovation at CES 2021. Startups are divided into Smart Living, Tech for Good, Cybersecurity & Cloud Solutions, Healthcare & Wellness and Mobility Tech.
    • TCL: Announced OD Zero™ Mini-LED technology that provides viewers with a more realistic and sharper picture and allows for an ultra-thin TV profile; TCL’s first-ever Google TV; NXTPAPER tablet, TAB10s, MOVEAUDIO S600 wireless headphones, MOVETRACK Pet tracker and TCL 20 Series phones, with the 5G and SE phones available this month.

    CTA’s Steve Koenig and Lesley Rohrbaugh presented 2021 Tech Trends to Watch during Media Day and gave an exclusive preview of the U.S. Consumer Technology One-Year Industry Forecast. They shared the retail sales revenue for the technology industry will reach $461 billion in the U.S. in 2021 – a 4.3% increase year-over-year. And as millions of Americans remain home and rely on tech to stay entertained, connected and healthy during the pandemic, streaming services, 5G connectivity and digital health devices will stand out in the tech sector in 2021. For more, visit CTA.tech/forecasts.

    CES 2021 is taking place Jan. 11-14.

    • Jan. 12-13: Exhibitor showcase and conference programming.
    • Jan. 14: CES Partner Programming.
    • Access the digital venue and on demand content through Feb. 15, 2021.

    Visit the digital venue to explore CES 2021 and get live updates from the show –including keynotes, conference sessions, product announcements and show floor coverage. Download CES B-roll, access important CES news and view other media assets on CES.tech.

    Press Contac

    aging will be used for all TV products; Galaxy Upcycling at Home program where users can decide how to repurpose the Galaxy as other convenient home devices.

  • Schneider Electric: Showcased Square D Energy Center, first-ever Square D connected light switches (X & XD range series) and Acti9 Active product, which together deliver a unique end-to-end energy management solution for homes in response to sustainability, resiliency, efficiency and personalization.
  • Skyworth: Presented 2021 TV line up for North America – five series of TVs comprised of 16 different models.
  • Sony: Introduced Airpeak, which integrates AI and robotics to enable creators to explore new heights for photo and video; shared preview of a new, immersive reality concert performance from Madison Beer to demonstrate the music showcase that will be available on Sony PlayStation VR, mobile devices, music video streaming platforms and more.
  • Taiwan Tech Arena: Previewed some of the 100 startup teams from Taiwan Tech Arena that will unveil innovation at CES 2021. Startups are divided into Smart Living, Tech for Good, Cybersecurity & Cloud Solutions, Healthcare & Wellness and Mobility Tech.
  • TCL: Announced OD Zero™ Mini-LED technology that provides viewers with a more realistic and sharper picture and allows for an ultra-thin TV profile; TCL’s first-ever Google TV; NXTPAPER tablet, TAB10s, MOVEAUDIO S600 wireless headphones, MOVETRACK Pet tracker and TCL 20 Series phones, with the 5G and SE phones available this month.

CTA’s Steve Koenig and Lesley Rohrbaugh presented 2021 Tech Trends to Watch during Media Day and gave an exclusive preview of the U.S. Consumer Technology One-Year Industry Forecast. They shared the retail sales revenue for the technology industry will reach $461 billion in the U.S. in 2021 – a 4.3% increase year-over-year. And as millions of Americans remain home and rely on tech to stay entertained, connected and healthy during the pandemic, streaming services, 5G connectivity and digital health devices will stand out in the tech sector in 2021. For more, visit CTA.tech/forecasts.

CES 2021 is taking place Jan. 11-14.

  • Jan. 12-13: Exhibitor showcase and conference programming.
  • Jan. 14: CES Partner Programming.
  • Access the digital venue and on demand content through Feb. 15, 2021.

Visit the digital venue to explore CES 2021 and get live updates from the show –including keynotes, conference sessions, product announcements and show floor coverage. Download CES B-roll, access important CES news and view other media assets on CES.tech.

Press Contac

s for a Better Future


Arlington, VA — Jan 12, 2021
The first-ever, all-digital CES® 2021, owned and produced by the Consumer Technology Association (CTA)®, opened its full digital experience to audiences around the world. Following a day of exclusive, media-only press conferences and a keynote from Verizon Chairman and CEO Hans Vestberg on Jan. 11, this transformational event provides audiences with a front row seat to the innovation and technologies that will move the world forward. CES 2021 will feature more than 1900 exhibitors representing the entire tech spectrum and more than 100 conference sessions will showcase industry leaders who will share visions for a better future. General Motors (GM) Chairman and CEO Mary Barra will present the official opening keynote address at 9 AM EST on Jan. 12, where she’ll share GM’s transformational strategy to advance mobility.CES 2021 attendees will experience a highly personalized show where they can see the latest product launches, hear insights from global visionaries, engage with global brands and startups, chat and meet with attendees from around the globe and receive recommendations based on personal preferences. In addition, a live anchor desk will serve as a “home base” to guide audiences through the digital experience.

“The pandemic forced us to take a step back from a traditional CES, throw out the playbook and transform how we’d bring the tech community together,” said Gary Shapiro, president and CEO, CTA. “CES looks different this year, but the foundation of the show – innovation, connection, collaboration – remains strong and consistent. The digital transformation will continue for years, even as we return to Las Vegas in 2022. We have seen the value of connecting digitally and we can welcome even more people from around the world.”

CES 2021 innovations and products will span the tech industry, from automotive to digital health, 5G, smart cities and beyond. On Jan. 11, the world’s media had exclusive access to nearly 20 press conferences from global brands. Media Day provided a sneak peek at the expected themes and trends for CES 2021, including a smarter home that creates a home, office and workout space; sustainable products for a longer, safer future; and innovations in transportation and mobility.

“Media Day offered an exciting preview for what’s to come at CES 2021, yet only scratched the surface of this groundbreaking CES experience,” said Karen Chupka, EVP, CES, CTA. “Audiences across the globe, many for the first time, will participate in a true broadcast event this week. With more than 100 conference sessions, including special entertainment events, attendees will hear the latest topics impacting the industry. They’ll also interact directly with exhibitors and fellow CES attendees, forming business connections for the future.”

Following Media Day, Verizon Chairman and CEO Hans Vestberg delivered a keynote focused on 5G. Vestberg shared how the essential qualities of Verizon’s 5G Ultra Wideband network have come to life. These qualities include unparalleled upload and download speeds, enormous capacity and ultra-low lag, supporting more connected devices and mobile connection, and providing faster, more responsive service deployment and a new standard for energy efficiency and reliability. Verizon shared updates on the various projects and partnerships enabled by 5G Ultra Wideband, including the Verizon 5G Super Stadium Experience in the NFL app and the transformation of watching and experiencing sports; expanding the museum experience with 5G and an immersive art experiences with the Metropolitan Museum of Art; partnership with UPS and Skyward to support a nationwide drone delivery network; and deployment of 15 Live Nation venues enabled by 5G Ultra Wideband. Also, Verizon provided audiences with an immersive 5G-enabled entertainment experience from the Black Pumas.

Media Day featured a full day of press conferences from top exhibitors who broke news to a media-only audience, just as they would in Las Vegas. Media heard the latest breaking news, product launches and technology trends as a preview to the exhibitor showcase opening.

  • Bosch: Showcased commitments to sustainability as the first global industrial enterprise to become carbon neutral and introduced an AI-enabled wearable fitness tracker that recognizes and records any type of fitness activity that is based on repetitive, cyclative patterns.
  • Canon: Provided a sneak peek of Canon’s plans for the all-digital CES beyond cameras and printers, including redefining viewing the planet, skateboarding and tackling food waste
  • Caterpillar: Shared the first application of command for Caterpillar’s autonomous mining trucks and groundbreaking technology in the most challenging conditions.
  • Hisense: Announced the 2021 TriChroma Laser TV line.
  • Indy Autonomous Challenge: Unveiled the world’s first autonomous racecar, to be used in the Indy Autonomous Challenge where 500+ university students are developing the technology to drive the racecar and win the competition for a $1.5 million prize.
  • Intel/Mobileye: Shared news around the future of mobility for Mobileye, including plans to open deployment centers in Shanghai, Tokyo, Paris and Detroit, and use house-built lidar sensors.
  • Kohler: Introduced a ceiling mount kitchen faucet with simple touch control; Kohler whole home water monitor that mounts underneath the cabinets, in partnership with Phyn; new Innate intelligent toilet; touchless bathroom faucets; freestanding soaking bath.
  • LG Electronics: Announced next generation of LG PuriCare™ line for high-quality air management solutions; reimagined side-by-side refrigerator, including a wider window, premium interior look and Craft Ice feature; WashTower™ with convenient controls, built in intelligence and advanced cleaning; 2021 OLED evo TV lineup and QNED MiniLED TVs; CLOi UV-C Robot for disinfection; ThinQ App will transform into an open platform for lifestyle innovation.
  • Magna International: Launched a joint venture with LG Electronics to manufacture e-motors, inverters and on board chargers and related e-drive systems for certain automakers, to support the growing global shift towards vehicle electrification.
  • Mercedes-Benz: Showcased the MBUX (Mercedes-Benz User Experience) Hyperscreen, which uses AI to offer a seamless driver and passenger experience.
  • OMRON Healthcare: Announced VitalSight – first remote patient monitoring service designed specifically for hypertension management.
  • Panasonic: Announced technology partnership with Illuminarium Experiences to bring the new 360-degree immersive entertainment centers to life; launched newest OLED TV JZ2000; new Technics wireless headphones will launch later this year.
  • Philips: Discussed the Philips vision and experience in the consumer and professional health tech space and announced the Philips Sonicare 9900 Prestige that is backed by SenseIQ technology and artificial intelligence to intuitively adjust to the need of the user.
  • Samsung Electronics: Announced 4-Door Flex Bespoke refrigerator that can be customized for any kitchen; JetBot 90 AI+ uses object recognition technology and sensors to identify and classify objects and decide the best cleaning path; Eco-packaging will be used for all TV products; Galaxy Upcycling at Home program where users can decide how to repurpose the Galaxy as other convenient home devices.
  • Schneider Electric: Showcased Square D Energy Center, first-ever Square D connected light switches (X & XD range series) and Acti9 Active product, which together deliver a unique end-to-end energy management solution for homes in response to sustainability, resiliency, efficiency and personalization.
  • Skyworth: Presented 2021 TV line up for North America – five series of TVs comprised of 16 different models.
  • Sony: Introduced Airpeak, which integrates AI and robotics to enable creators to explore new heights for photo and video; shared preview of a new, immersive reality concert performance from Madison Beer to demonstrate the music showcase that will be available on Sony PlayStation VR, mobile devices, music video streaming platforms and more.
  • Taiwan Tech Arena: Previewed some of the 100 startup teams from Taiwan Tech Arena that will unveil innovation at CES 2021. Startups are divided into Smart Living, Tech for Good, Cybersecurity & Cloud Solutions, Healthcare & Wellness and Mobility Tech.
  • TCL: Announced OD Zero™ Mini-LED technology that provides viewers with a more realistic and sharper picture and allows for an ultra-thin TV profile; TCL’s first-ever Google TV; NXTPAPER tablet, TAB10s, MOVEAUDIO S600 wireless headphones, MOVETRACK Pet tracker and TCL 20 Series phones, with the 5G and SE phones available this month.

CTA’s Steve Koenig and Lesley Rohrbaugh presented 2021 Tech Trends to Watch during Media Day and gave an exclusive preview of the U.S. Consumer Technology One-Year Industry Forecast. They shared the retail sales revenue for the technology industry will reach $461 billion in the U.S. in 2021 – a 4.3% increase year-over-year. And as millions of Americans remain home and rely on tech to stay entertained, connected and healthy during the pandemic, streaming services, 5G connectivity and digital health devices will stand out in the tech sector in 2021. For more, visit CTA.tech/forecasts.

CES 2021 is taking place Jan. 11-14.

  • Jan. 12-13: Exhibitor showcase and conference programming.
  • Jan. 14: CES Partner Programming.
  • Access the digital venue and on demand content through Feb. 15, 2021.

Visit the digital venue to explore CES 2021 and get live updates from the show –including keynotes, conference sessions, product announcements and show floor coverage. Download CES B-roll, access important CES news and view other media assets on CES.tech.

Press Contac


Arlington, VA — Jan 12, 2021
The first-ever, all-digital CES® 2021, owned and produced by the Consumer Technology Association (CTA)®, opened its full digital experience to audiences around the world. Following a day of exclusive, media-only press conferences and a keynote from Verizon Chairman and CEO Hans Vestberg on Jan. 11, this transformational event provides audiences with a front row seat to the innovation and technologies that will move the world forward. CES 2021 will feature more than 1900 exhibitors representing the entire tech spectrum and more than 100 conference sessions will showcase industry leaders who will share visions for a better future. General Motors (GM) Chairman and CEO Mary Barra will present the official opening keynote address at 9 AM EST on Jan. 12, where she’ll share GM’s transformational strategy to advance mobility.CES 2021 attendees will experience a highly personalized show where they can see the latest product launches, hear insights from global visionaries, engage with global brands and startups, chat and meet with attendees from around the globe and receive recommendations based on personal preferences. In addition, a live anchor desk will serve as a “home base” to guide audiences through the digital experience.

“The pandemic forced us to take a step back from a traditional CES, throw out the playbook and transform how we’d bring the tech community together,” said Gary Shapiro, president and CEO, CTA. “CES looks different this year, but the foundation of the show – innovation, connection, collaboration – remains strong and consistent. The digital transformation will continue for years, even as we return to Las Vegas in 2022. We have seen the value of connecting digitally and we can welcome even more people from around the world.”

CES 2021 innovations and products will span the tech industry, from automotive to digital health, 5G, smart cities and beyond. On Jan. 11, the world’s media had exclusive access to nearly 20 press conferences from global brands. Media Day provided a sneak peek at the expected themes and trends for CES 2021, including a smarter home that creates a home, office and workout space; sustainable products for a longer, safer future; and innovations in transportation and mobility.

“Media Day offered an exciting preview for what’s to come at CES 2021, yet only scratched the surface of this groundbreaking CES experience,” said Karen Chupka, EVP, CES, CTA. “Audiences across the globe, many for the first time, will participate in a true broadcast event this week. With more than 100 conference sessions, including special entertainment events, attendees will hear the latest topics impacting the industry. They’ll also interact directly with exhibitors and fellow CES attendees, forming business connections for the future.”

Following Media Day, Verizon Chairman and CEO Hans Vestberg delivered a keynote focused on 5G. Vestberg shared how the essential qualities of Verizon’s 5G Ultra Wideband network have come to life. These qualities include unparalleled upload and download speeds, enormous capacity and ultra-low lag, supporting more connected devices and mobile connection, and providing faster, more responsive service deployment and a new standard for energy efficiency and reliability. Verizon shared updates on the various projects and partnerships enabled by 5G Ultra Wideband, including the Verizon 5G Super Stadium Experience in the NFL app and the transformation of watching and experiencing sports; expanding the museum experience with 5G and an immersive art experiences with the Metropolitan Museum of Art; partnership with UPS and Skyward to support a nationwide drone delivery network; and deployment of 15 Live Nation venues enabled by 5G Ultra Wideband. Also, Verizon provided audiences with an immersive 5G-enabled entertainment experience from the Black Pumas.

Media Day featured a full day of press conferences from top exhibitors who broke news to a media-only audience, just as they would in Las Vegas. Media heard the latest breaking news, product launches and technology trends as a preview to the exhibitor showcase opening.

  • Bosch: Showcased commitments to sustainability as the first global industrial enterprise to become carbon neutral and introduced an AI-enabled wearable fitness tracker that recognizes and records any type of fitness activity that is based on repetitive, cyclative patterns.
  • Canon: Provided a sneak peek of Canon’s plans for the all-digital CES beyond cameras and printers, including redefining viewing the planet, skateboarding and tackling food waste
  • Caterpillar: Shared the first application of command for Caterpillar’s autonomous mining trucks and groundbreaking technology in the most challenging conditions.
  • Hisense: Announced the 2021 TriChroma Laser TV line.
  • Indy Autonomous Challenge: Unveiled the world’s first autonomous racecar, to be used in the Indy Autonomous Challenge where 500+ university students are developing the technology to drive the racecar and win the competition for a $1.5 million prize.
  • Intel/Mobileye: Shared news around the future of mobility for Mobileye, including plans to open deployment centers in Shanghai, Tokyo, Paris and Detroit, and use house-built lidar sensors.
  • Kohler: Introduced a ceiling mount kitchen faucet with simple touch control; Kohler whole home water monitor that mounts underneath the cabinets, in partnership with Phyn; new Innate intelligent toilet; touchless bathroom faucets; freestanding soaking bath.
  • LG Electronics: Announced next generation of LG PuriCare™ line for high-quality air management solutions; reimagined side-by-side refrigerator, including a wider window, premium interior look and Craft Ice feature; WashTower™ with convenient controls, built in intelligence and advanced cleaning; 2021 OLED evo TV lineup and QNED MiniLED TVs; CLOi UV-C Robot for disinfection; ThinQ App will transform into an open platform for lifestyle innovation.
  • Magna International: Launched a joint venture with LG Electronics to manufacture e-motors, inverters and on board chargers and related e-drive systems for certain automakers, to support the growing global shift towards vehicle electrification.
  • Mercedes-Benz: Showcased the MBUX (Mercedes-Benz User Experience) Hyperscreen, which uses AI to offer a seamless driver and passenger experience.
  • OMRON Healthcare: Announced VitalSight – first remote patient monitoring service designed specifically for hypertension management.
  • Panasonic: Announced technology partnership with Illuminarium Experiences to bring the new 360-degree immersive entertainment centers to life; launched newest OLED TV JZ2000; new Technics wireless headphones will launch later this year.
  • Philips: Discussed the Philips vision and experience in the consumer and professional health tech space and announced the Philips Sonicare 9900 Prestige that is backed by SenseIQ technology and artificial intelligence to intuitively adjust to the need of the user.
  • Samsung Electronics: Announced 4-Door Flex Bespoke refrigerator that can be customized for any kitchen; JetBot 90 AI+ uses object recognition technology and sensors to identify and classify objects and decide the best cleaning path; Eco-packaging will be used for all TV products; Galaxy Upcycling at Home program where users can decide how to repurpose the Galaxy as other convenient home devices.
  • Schneider Electric: Showcased Square D Energy Center, first-ever Square D connected light switches (X & XD range series) and Acti9 Active product, which together deliver a unique end-to-end energy management solution for homes in response to sustainability, resiliency, efficiency and personalization.
  • Skyworth: Presented 2021 TV line up for North America – five series of TVs comprised of 16 different models.
  • Sony: Introduced Airpeak, which integrates AI and robotics to enable creators to explore new heights for photo and video; shared preview of a new, immersive reality concert performance from Madison Beer to demonstrate the music showcase that will be available on Sony PlayStation VR, mobile devices, music video streaming platforms and more.
  • Taiwan Tech Arena: Previewed some of the 100 startup teams from Taiwan Tech Arena that will unveil innovation at CES 2021. Startups are divided into Smart Living, Tech for Good, Cybersecurity & Cloud Solutions, Healthcare & Wellness and Mobility Tech.
  • TCL: Announced OD Zero™ Mini-LED technology that provides viewers with a more realistic and sharper picture and allows for an ultra-thin TV profile; TCL’s first-ever Google TV; NXTPAPER tablet, TAB10s, MOVEAUDIO S600 wireless headphones, MOVETRACK Pet tracker and TCL 20 Series phones, with the 5G and SE phones available this month.

CTA’s Steve Koenig and Lesley Rohrbaugh presented 2021 Tech Trends to Watch during Media Day and gave an exclusive preview of the U.S. Consumer Technology One-Year Industry Forecast. They shared the retail sales revenue for the technology industry will reach $461 billion in the U.S. in 2021 – a 4.3% increase year-over-year. And as millions of Americans remain home and rely on tech to stay entertained, connected and healthy during the pandemic, streaming services, 5G connectivity and digital health devices will stand out in the tech sector in 2021. For more, visit CTA.tech/forecasts.

CES 2021 is taking place Jan. 11-14.

  • Jan. 12-13: Exhibitor showcase and conference programming.
  • Jan. 14: CES Partner Programming.
  • Access the digital venue and on demand content through Feb. 15, 2021.

Visit the digital venue to explore CES 2021 and get live updates from the show –including keynotes, conference sessions, product announcements and show floor coverage. Download CES B-roll, access important CES news and view other media assets on CES.tech.

Press Contac

Dr. Kjell Gruner President and Chief Executive Officer

Kjell Gruner, President and Chief Executive Officer Porsche Cars North America, Inc.

Dr. Kjell Gruner is President and CEO of Porsche Cars North America, Inc. (PCNA), where he is responsible for both the United States and Canada. He also leads the executive leadership team of Porsche Digital, Inc, the sports car manufacturer’s digital subsidiary.

Headquartered in Atlanta, PCNA is the importer of Porsche 911; 718 Boxster and Cayman; Taycan; Macan and Cayenne; and Panamera for the United States. As President and CEO, Dr. Gruner oversees the import and distribution of Porsche sports cars through the retail operations of 192 U.S. dealers and five U.S. ports of entry. Sales support, marketing, parts distribution, and other functions including sales and service training also fall within Dr. Gruner’s areas of responsibility.

Dr. Gruner also leads new mobility programs under Porsche Drive; digital retail initiatives, such as Porsche Finder; and immersive brand experiences, including the operations for the $100 million Porsche Experience Center and North American headquarters in Atlanta. This 27.7-acre complex includes corporate offices for all U.S.-based Porsche entities, a 1.6-mile driver development track, a technical training center, and a fine dining restaurant. He is also responsible for the $60 million Porsche Experience Center Los Angeles, which features a 4-mile driver development track, a fine dining restaurant, and is home to Porsche Motorsport North America.

Prior to joining PCNA, Dr. Gruner served as Global Vice President Marketing and Chief Marketing Officer for Porsche. In this role, he contributed significantly to the ongoing development of the global Porsche brand, and driven sustainable innovation in regards to strategy development. He has also been CEO of Porsche Smart Mobility GmbH.

Dr. Gruner first joined Porsche in 1999 as a Senior Manager in Marketing, Planning and Strategy, after beginning his career at Boston Consulting Group. In 2004, he joined Daimler AG, most recently as Director Strategy Mercedes-Benz Cars before returning to Porsche AG in 2010 as CMO.

Dr. Gruner studied Industrial Engineering and Marketing in Germany and the United States.

Dr. Lisa Su President & CEO AMD, Inc.

Dr. Lisa Su

President & CEO
AMD, Inc.

Dr. Lisa Su is AMD’s president and chief executive officer and also serves on the company’s board of directors. Previously, she was chief operating officer responsible for integrating AMD’s business units, sales, global operations, and infrastructure enablement teams into a single market-facing organization responsible for all aspects of product strategy and execution. Dr. Su joined AMD in January 2012 as senior vice president and general manager, global business units, and was responsible for driving end-to-end business execution of AMD’s products and solutions.

Prior to joining AMD, Dr. Su served as senior vice president and general manager, Networking and Multimedia at Freescale Semiconductor, Inc., and was responsible for global strategy, marketing, and engineering for the company’s embedded communications and applications processor business. Dr. Su joined Freescale in 2007 as chief technology officer, where she led the company’s technology roadmap and research and development efforts.

Dr. Su spent the previous 13 years at IBM in various engineering and business leadership positions, including vice president of the Semiconductor Research and Development Center, responsible for the strategic direction of IBM’s silicon technologies, joint development alliances, and semiconductor R&D operations. Prior to IBM, she was a member of the technical staff at Texas Instruments in the Semiconductor Process and Device Center (SPDC).

Dr. Su has bachelor’s, master’s, and doctorate degrees in electrical engineering from the Massachusetts Institute of Technology (MIT). She has published more than 40 technical articles and was named a Fellow of the Institute of Electronics and Electrical Engineers (IEEE) in 2009. Dr. Su was named “2014 Executive of the Year” at the EETimes, and EDN 2014 ACE Awards, and was honored in MIT Technology Review’s Top 100 Young Innovators in 2002. She also serves on the Board of Directors of Analog Devices.

ISADORE SHARP - Founder and Chairman - Four Seasons Hotels and Resorts

ISADORE SHARP – Founder and Chairman – Four Seasons Hotels and Resorts

“The reason for our success is no secret. It comes down to one single principle that transcends time and geography, religion and culture. It’s the Golden Rule – the simple idea that if you treat people well, the way you would like to be treated, they will do the same.”

“There was no vision, there was no grand dream,” says Issy, reflecting on the more than 50 years since the first Four Seasons – a modest motor hotel – opened in downtown Toronto. “But there has always been a consistent thread and it propels us forward today, as we continue to grow globally, and that’s service.”

It may seem obvious that in the hotel business, service is a primary objective, but it is how that service is delivered that sets Four Seasons apart. “One way to characterise Four Seasons service would be to call it an exchange of mutual respect performed with an attitude of kindness.”

Defining and enforcing the company culture was one of four key strategic decisions made in the formative years of Four Seasons history. “I sat down with our communications experts and wrote down the fundamentals of our culture, which is based on the Golden Rule – to treat others as you wish to be treated,” says Issy. “A lot of companies talk about having a culture, but we knew we had to walk the talk if we expected it to thrive in our hotels.”

The other key decisions include a focus on managing only medium-sized hotels of exceptional quality; to manage, rather than own, those hotels; and to make service the brand’s distinguishing edge.

More recently, in 2007, another milestone decision was made that will protect the integrity of the brand well into the future. Sharp, along with a group of like-minded investors, took the company private.

“Four Seasons today is a brand that people equate with exceptional experiences and the lifelong memories that come with them,” says Issy. “The business decisions we’ve made over the past five decades ensure that Four Seasons will continue to hold this esteemed position for decades to come.”

Career Highlights

  • Authored a book in 2009 detailing the history and philosophy of the company entitled Four Seasons: The Story of a Business Philosophy
  • Founding of Four Seasons Hotels: built and opened the first Four Seasons, a 125-room motor hotel, in Toronto, Canada, in 1961, after founding the company the previous year
  • Previously: worked with his father, Max Sharp, in the construction business
  • Education: graduated in architecture from Ryerson Institute of Technology, 1952

Directorships

  • Honorary Director of Scotiabank
  • Director of Clairvest Group Inc.

Community Involvement

  • Director of the National Terry Fox Run; initiated the corporate sponsorship program supporting the Terry Fox Marathon of Hope and is Founder of the annual Terry Fox Run program
  • Director of Canadian Unity Council
  • Governor of the Canadian Council of Christians and Jews
  • Honorary Officer of the Board of Directors, Mount Sinai Hospital
  • First recipient of the Ruth Hartman Frankel Humanitarian Award for work on behalf of the Canadian Cancer Society, 1983

Awards and Honours

  • Cornell Icon of the Industry Award, Cornell University School of Hotel Administration, 2016
  • Lifetime Achievement Award, The Canadian Club of Toronto, 2016
  • Woodrow Wilson Award for Corporate Citizenship, Woodrow Wilson International Center for Scholars, 2013
  • Induction into The British Travel Industry Hall of Fame, 2013
  • Platinum Award, Ontario Hostelry Institute (OHI), 2013
  • International Horatio Alger Award, Horatio Alger Association of Distinguished Americans, 2013
  • Lifetime Achievement Award, International Luxury Travel Mart (ILTM), 2011
  • US Travel Hall of Leaders, US Travel Association, 2010
  • Honorary Doctor of Laws degree from York University, 2009
  • Lifetime Achievement Award, International Hotel Investment Fund, 2009
  • Companion to the Order of the Canadian Business Hall of Fame, 2008 (first inducted in 1998)
  • Marketing Hall of Legends Visionary Award, 2008
  • Ivey Business Leader Award by the Ivey Alumni Association/Toronto, 2006
  • Outstanding Philanthropist Award, Association of Fundraising Professionals (AFP) Greater Toronto Chapter, 2005
  • Honorary Associate Award, The Conference Board of Canada, 2005
  • Lifetime Achievement Award, American Lodging Investment Summit (ALIS), 2005
  • Canadian Hotel Industry Icon Award at the Canadian Hotel Investment Conference, 2005
  • Ontario Ernst & Young Entrepreneur of the Year Program’s Lifetime Achievement Award, 2003
  • Honorary Doctor of Commerce degree from Ryerson University, 2003 (Ryerson University Fellowship, 1983)
  • International Distinguished Entrepreneur Award by I.H. Asper School of Business of the University of Manitoba, 1999
  • Distinguished Service Award in International Rehabilitation, from New York-based World Rehabilitation Fund, 1999
  • Ryerson Alumni Award of Distinction, which recognises outstanding contributions of graduates of Ryerson Polytechnical University to business and community life, 1998
  • Honorary Doctor of Laws degree by the University of Toronto, 1994
  • Officer of the Order of Canada, 1993
  • CEO of the Year, Financial Post Magazine, 1992
  • Honorary Doctor of Laws degree from the University of Guelph, 1992

Personal Insights

  • Family: Issy and his wife, Rosalie Wise Sharp, live in Toronto; they have three sons: Jordan, Gregory and Anthony; the Sharps lost a fourth son, Christopher, to cancer in 1978
  • Where he got the now-famous name: The name was chosen at the suggestion of a relative, as Sharp’s first choice, “The Thunderbird Inn,” was already taken. The name “Thunderbird” is now proudly used at Four Seasons Home Office in Toronto as the name of the employee cafeteria.

 

James Quincey

Chairman and Chief Executive Officer

James Quincey is Chairman and CEO of The Coca-Cola Company. Quincey, who first joined the company in 1996, has held a number of leadership roles around the world. He became CEO in 2017 and Chairman of the Board in 2019.

Quincey is leading Coca-Cola in its continuing evolution as a total beverage company. Coca-Cola is a growth company that provides brands and beverages that make life’s everyday moments more enjoyable, all while doing business the right way. The result is shared opportunity for communities, customers, employees and shareowners.

Before becoming CEO, Quincey served as President and Chief Operating Officer of the company from 2015 to 2017.

From 2013 to 2015, he was President of the company’s Europe Group. Under his leadership, the group expanded its brand portfolio and improved market share. Quincey also played a key role in the creation of Coca-Cola European Partners, one of the largest independent Coca-Cola bottlers in the world. Quincey served as President of the Northwest Europe and Nordics business unit from 2008 to 2012. This role included leading the acquisition of innocent juice in 2009.

Quincey joined the company in Atlanta in 1996 as director of learning strategy for the Latin America Group. He went on to serve in a series of operational roles in Latin America, eventually leading to his appointment as President of the South Latin division in 2003. He was President of the company’s Mexico division from 2005 to 2008, where he led the acquisition of Jugos del Valle.

“We’re building this business for the next century, not just the next quarter.”

Prior to joining Coca-Cola, Quincey was a partner in strategy consulting at The Kalchas Group, a spinoff of Bain & Company and McKinsey.

Quincey serves as vice co-chair of The Consumer Goods Forum and is a founding member of the New York Stock Exchange Board Advisory Council. He is also a director of Pfizer Inc.

Quincey, who speaks English and Spanish, received a bachelor’s degree in electronic engineering from the University of Liverpool. He is a native of Britain.

Person subject to the reporting requirements of Section 16 of the Securities Exchange Act of 1934, as amended.

Go to Beverage

“You’ll usually spot me with a Coke Zero with meals or sparkling smartwater.”