Daimler-Truck-CEO-and-CureVac-CEO-discuss-on-innovations-in-the-podcast

Daimler Truck CEO and CureVac CEO discuss on innovations in the podcast

Stuttgart – To kick off the third season of Transportation Matters, the CEO Podcast of Daimler Trucks & Buses, Martin Daum has invited the CEO of CureVac, Dr. Franz-Werner Haas. They both discuss successful innovations and global challenges. The COVID-19 pandemic and climate change demand a completely new approach. At the same time, however, the path from innovation to market launch is often long. In this episode of the podcast, Martin Daum and Dr. Franz-Werner Haas discuss which factors are crucial to success.

Daimler-Truck-CEO-and-CureVac-CEO-discuss-on-innovations-in-the-podcast

Daimler Truck CEO and CureVac CEO discuss on innovations in the podcast

Both companies, Daimler Truck AG and CureVac, are pioneers in their industry. CureVac has developed an mRNA-based vaccine to combat the global coronavirus pandemic. Daimler Trucks & Buses is advancing the transition to CO2-neutral goods transport and passenger traffic. The company is presently developing a series-ready fuel cell drive. During their discussion, the two CEOs consider the following questions, for example: when is the time right for an innovation? How can innovations succeed – from the development phase to market launch? Which individual challenges do innovative entrepreneurs face?

Dr. Franz-Werner Haas emphasizes that innovations do not just establish themselves. “If you want to be successful with an innovation, you must be prepared to perform persuasive efforts. You need to provide very good reasons as to why someone should invest in technology change. Because such a change usually involves many established products losing their market share.”

For Martin Daum speed is also an essential success factor: “Innovations must be launched on the market quickly. However, the crucial conditions must be in place. We are also experiencing the typical “hen-and-egg-problem” in the development of the fuel cell drive. In order for this type of drive to become accepted, we need a functioning hydrogen infrastructure and vice versa. That is why both of these must be advanced simultaneously and not one after the other.”

About the podcast of Daimler Trucks & Buses

Transportation Matters is the first CEO Podcast of the transportation industry. Martin Daum, CEO of Daimler Truck AG, speaks with international guests on topics ranging from the future of transport to sustainability and all the way to leadership knowledge. Following the successful first and second season, today starts the first episode of the third season with new and interesting guests.

Transportation Matters and the latest episode with Dr. Franz-Werner Haas can be accessed and subscribed to at:

Daimler Truck Corporate Website: http://d.ai/daimlerhub-fwh
Apple: http://d.ai/apple-fwh
Deezer: http://d.ai/deezer-fwh
Google: http://d.ai/google-fwh
Spotify: http://d.ai/spotify-fwh
YouTube: http://d.ai/youtube-fwh

Porsche collaborates with Balmain’s Creative Director Olivier Rousteing

As part of its communications approach for the current Panamera models, Porsche is working together with one of the most famous faces in the fashion scene.

This is none other than the Creative Director of the Paris fashion label Balmain, Olivier Rousteing, who is launching a video series on social media together with the sports car manufacturer. The series of videos focuses on Rousteing’s exceptional personal story.

Video series with the central theme “Drive Defined”

The short videos will be published on Porsche’s social media channels and Olivier Rousteing’s Instagram channel between the middle of March and the end of April. The central theme is entitled “Drive Defined” and relates to Rousteing’s powerful inner driving force. Many similarities between the fashion designer and the sports car brand also become clear here: Rousteing is renowned for repeatedly pushing boundaries. In this way, he has successfully guided the tradition-rich company Balmain into the young pop world in recent years and turned it into one of the most important Paris fashion houses.

“Olivier Rousteing is not just an authentic Porsche enthusiast, he is also a perfect fit for us with his desire to make Balmain a modern brand with the highest standards of quality and luxury,” says Jelena Batic who is responsible for the cooperation at Porsche. “Together, we explore his exceptional driving force in the films by examining the connection between the worlds of sports cars and fashion, which creates relevance for our existing customers, as well as for younger and female target groups.”

Fascination for Porsche since childhood

“I have a role in my world, to push the boundaries and to establish aesthetics, and a new world, the world that I want to live in,” says Olivier Rousteing, Creative Director at Balmain. “All of this fits perfectly with Porsche – a brand that has fascinated me since my childhood, and that stands for design and tradition combined with innovative strength.”

Olivier Rousteing was born in 1985 in a confidential birth and was later adopted from an orphanage. He grew up in Bordeaux, and then attended the fashion school École supérieure des arts et techniques de la mode (ESMOD) in Paris. In 2011, he started work as Creative Director at Balmain at the age of just 25 – the youngest person to take on this role at a Paris fashion house since Yves Saint Laurent.

The video series about the Porsche Panamera is a first step in the collaboration between Olivier Rousteing and Porsche. Further joint activities are being planned.

VALÉRIE MESSIKA
FOUNDER AND CREATIVE DIRECTOR MESSIKA PARIS

Her motto: create new codes for the French Jewelry.
Her promise: to keep the diamond as a unique stone. Deal!

Valérie Messika, daughter of André Messika, a famous diamond dealer since 1972, discovered diamonds at a very young age.
After obtaining her diploma in communication and marketing from CELSA in Paris, she spent five years alongside her father traveling, searching, negotiating the most beautiful diamonds.
In 2005 she launched her own brand. A contemporary and accessible interpretation of the diamond which is freed from forced exercises like the river or the solitaire. Movable stones, bracelets and necklaces with elastic flexibility, the best-selling Move and Skinny lines play brilliantly on technical innovation and modernity without compromising on quality. Her creations are symbols of femininity, emancipation, power.

 


In 2013, Valérie Messika unveiled her first Parisian Flagship store, rue Saint-Honoré, which houses the finest jewelry and Haute Joaillerie jewelry from the House.
All of the collections are represented by many celebrities who are loyal to the brand on the red carpets. From Paris to Hollywood, the sets shine on Beyoncé, Rihanna, Kendall Jenner,Kristen Stewart, Charlize Theron, and more…

In 2015, to celebrate the ten years of the brand, Valerie Messika launched a Haute Joaillerie atelier, to salute the French know-how that was born in the Parisian offices of the house.
From 2017 and 2018, Valérie Messika designed with Gigi Hadid two limited collections. First ‘Move Addiction’ for celebrating the 10th anniversary of the iconic Move. Then ‘My Soul’, more bohemian, which reflects the top model’s personnality.

In 2019, the designer Valérie Messika has chosen to cast three contemporary icons that break the codes of Parisian jewelry : Kate Moss, Joan Smalls and Sylvia Hoeks.
In 2020, Valérie Messika and Kate Moss co-design a High Jewelry collection together.
For 15 years, Valérie Messika has been shaking up the codes of French jewelry, entrepreneur and creative talent, she is now at the head of a company which, thanks to her audacity, has successfully found her marks in an industry so far used to classicism.