Daimler-Truck-CEO-and-CureVac-CEO-discuss-on-innovations-in-the-podcast

Daimler Truck CEO and CureVac CEO discuss on innovations in the podcast

Stuttgart – To kick off the third season of Transportation Matters, the CEO Podcast of Daimler Trucks & Buses, Martin Daum has invited the CEO of CureVac, Dr. Franz-Werner Haas. They both discuss successful innovations and global challenges. The COVID-19 pandemic and climate change demand a completely new approach. At the same time, however, the path from innovation to market launch is often long. In this episode of the podcast, Martin Daum and Dr. Franz-Werner Haas discuss which factors are crucial to success.

Daimler-Truck-CEO-and-CureVac-CEO-discuss-on-innovations-in-the-podcast

Daimler Truck CEO and CureVac CEO discuss on innovations in the podcast

Both companies, Daimler Truck AG and CureVac, are pioneers in their industry. CureVac has developed an mRNA-based vaccine to combat the global coronavirus pandemic. Daimler Trucks & Buses is advancing the transition to CO2-neutral goods transport and passenger traffic. The company is presently developing a series-ready fuel cell drive. During their discussion, the two CEOs consider the following questions, for example: when is the time right for an innovation? How can innovations succeed – from the development phase to market launch? Which individual challenges do innovative entrepreneurs face?

Dr. Franz-Werner Haas emphasizes that innovations do not just establish themselves. “If you want to be successful with an innovation, you must be prepared to perform persuasive efforts. You need to provide very good reasons as to why someone should invest in technology change. Because such a change usually involves many established products losing their market share.”

For Martin Daum speed is also an essential success factor: “Innovations must be launched on the market quickly. However, the crucial conditions must be in place. We are also experiencing the typical “hen-and-egg-problem” in the development of the fuel cell drive. In order for this type of drive to become accepted, we need a functioning hydrogen infrastructure and vice versa. That is why both of these must be advanced simultaneously and not one after the other.”

About the podcast of Daimler Trucks & Buses

Transportation Matters is the first CEO Podcast of the transportation industry. Martin Daum, CEO of Daimler Truck AG, speaks with international guests on topics ranging from the future of transport to sustainability and all the way to leadership knowledge. Following the successful first and second season, today starts the first episode of the third season with new and interesting guests.

Transportation Matters and the latest episode with Dr. Franz-Werner Haas can be accessed and subscribed to at:

Daimler Truck Corporate Website: http://d.ai/daimlerhub-fwh
Apple: http://d.ai/apple-fwh
Deezer: http://d.ai/deezer-fwh
Google: http://d.ai/google-fwh
Spotify: http://d.ai/spotify-fwh
YouTube: http://d.ai/youtube-fwh

Porsche and TAG Heuer enter into strategic partnership

Porsche and TAG Heuer enter into strategic partnership

Stuttgart/La Chaux-de-Fonds. Porsche and the Swiss luxury watch manufacturer TAG Heuer have joined forces in a strategic brand partnership. Within the framework of the holistic and long-term alliance, the premium manufacturers intend to jointly approach both sports competitions and the development of products. As a first step, the partners unveiled a new watch, the TAG Heuer Carrera Porsche Chronograph.

Porsche and TAG Heuer enter into strategic partnership

Porsche and TAG Heuer enter into strategic partnership

“The strong friendship of our brand with TAG Heuer exists since decades and I am more than happy that we are now taking the next steps in the frame of a strategic partnership,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “We bring together what our customers love the most about both of us: authentic heritage, thrilling sports events, unique life experiences and the fulfilment of dreams. We both strive to create some unique, magic moments for our communities. We now look forward to doing it together.”

Porsche and TAG Heuer enter into strategic partnership

Porsche and TAG Heuer enter into strategic partnership

“TAG Heuer and Porsche have common history and values, of course, but more importantly, we share an attitude,” says . “Like Porsche, we are disruptors at heart, always in pursuit of high performance. With this alliance, TAG Heuer and Porsche finally come together officially after decades of close encounters and will create unmatched experiences and products for customers and fans that are passionate about both our brands and what we stand for.”

Two histories – one passion
For over half a century, the stories of the two companies have intersected. Similarities of heritage can be traced all the way back to the entrepreneurs of Porsche and TAG Heuer. Edouard Heuer and Ferdinand Porsche were pioneers whose visions changed their chosen fields forever. Heuer was responsible for the first manufactured chronograph and Porsche constructed a new electric wheel hub motor. Both these accomplishments earned medals at World Fairs held in Paris 11 years apart. Heuer was honoured in 1889, the first Lohner-Porsche Electromobile with this innovation was presented at the Expo in Paris in 1900.

Porsche and TAG Heuer enter into strategic partnership

Porsche and TAG Heuer enter into strategic partnership

The true cornerstones of today’s partnership, however, are descendants of the brands’ founders. Ferdinand Porsche’s son, Ferdinand Anton Ernst or “Ferry”, joined his father’s engineering office in 1931 at the age of 22 and founded the car brand that bears the family name in 1948. Within a few years, the name of Porsche would be inextricably linked with race track success all around the world – including a class win in the Carrera Panamericana race of 1954. In honour of its successful participation, Porsche calls its most powerful sportscar engine at this time ‘Carrera’.
Edouard Heuer’s great-grandson Jack led his family’s company for decades. In 1963, he created the first Heuer Carrera chronograph, designed to let drivers tell the time at a glance in the heat of action. Jack Heuer was also responsible for the Heuer Monaco, the first square-faced, water-resistant automatic chronograph watch. Its name evoked the Monaco Grand Prix as well as the Principality’s renowned Monte Carlo Rally, which Porsche won in three consecutive years, from 1968 to 1970, with its 911 model.

Steve McQueen and the Heuer logo
Just as the Porsche 911 had done for automobiles, the Heuer Monaco broke with the familiar design codes of traditional watchmaking. Its innovations had come at a significant financial cost and as an alternative to an expensive advertising campaign, Jack Heuer further cemented his brand’s link to the renowned sportscar manufacturer with a creative sponsorship arrangement with Fribourg, Switzerland-based racing driver and Porsche dealer Jo Siffert. In 2005, at the premiere of the film Jo Siffert: “Live Fast, Die Young”, Jack Heuer remembered the terms of their contract: “In exchange for CHF 25,000, he would put our logo on his car and suit. In addition, he could buy our watches at wholesale prices and resell them to his racing friends at a substantial profit. Which he did with great success because half of the paddock was wearing Heuer watches by the end of the 1969 season!” It was this connection that led Steve McQueen to wear the Heuer logo on his racing suit during the filming of Le Mans in 1970, in which he drove a Porsche 917. The American actor said at the time, “I drive the same car as Jo Siffert, and I want to wear the same suit as him.”

TAG-Turbo Engine – made by Porsche for the McLaren team
With its sale to the TAG Group, Heuer became TAG Heuer in the mid-1980s. At this time, the Porsche and TAG Heuer jointly developed and produced the TAG Turbo Engine that enabled the McLaren team to win three consecutive F1 world titles: with Niki Lauda in 1984, followed by Alain Prost in 1985 and 1986. In 1999, the relationship between Porsche and TAG Heuer grew even stronger – from the Porsche Carrera Cup and Supercup competitions, followed by the Endurance World Championship and more was yet to come. Porsche created its own Formula E team with TAG Heuer as title and timing partner in 2019, marking a starting point for an even more powerful and far-reaching collaboration.

New sports partnerships
In its second year, the TAG Heuer Porsche Formula E Team will now fight for the World Championship. Behind the wheel of Porsche’s all-electric racecar, the 99X Electric, will be drivers André Lotterer and his new teammate, Pascal Wehrlein. Porsche has long distinguished itself in endurance events and together with TAG Heuer its GT Team is well prepared for the coming FIA World Endurance Championship (WEC). The milestone year will also include series partnerships in ten editions of the worldwide one-make cup series Porsche Carrera Cup. In addition to physical competitions, TAG Heuer also engages in virtual racing by supporting the Porsche TAG Heuer Esports Supercup. In addition, the watch brand is stepping in as global partner in Porsche’s ‘classic’ events and rallies.

Moreover, both brands share their strong passion for tennis and golf. The main tennis event is the Porsche Tennis Grand Prix in Stuttgart. This was launched in 1978, and the sports car manufacturer has been the organizer since 2002. TAG Heuer will accompany the event, which has repeatedly been named the most popular tournament in its category, as an official partner for watches and chronographs. In golf, Porsche has been the title sponsor of the Porsche European Open, one of the most traditional tournaments on the European Tour, since 2015. This year, TAG Heuer will be present as a partner for the first time here.

Finally, the brands are committed to creating unforgettable moments together in the future through the various Porsche Experiences.

The TAG Heuer Carrera Porsche Chronograph
Carrera as an icon of a name has been associated with Porsche and TAG Heuer for generations – so it was a natural choice for the first creative product collaboration. A tribute to the heritage of two brands, the new chronograph offers a first glimpse at what they can achieve together and is a seamless blend of the Porsche and TAG Heuer universes, reflecting the excellence of both names without diluting the essence of either.

Porsche’s engraved inscription is visible on the bezel and the unmistakable font is also used for the indexes. The Porsche colours of red, black, and grey – which also recall historic Heuer models – are incorporated throughout the watch, and on clear display through the transparent cristal case back is the oscillating mass, which has been redesigned in affectionate tribute to Porsche’s celebrated steering wheel. It is printed with “Porsche” and “TAG Heuer”.

The dial’s asphalt effect, created especially for this watch, expresses a passion for the road, while Arabic numerals suggest the numbers on the dashboard of fine Porsche sportscars. The timepiece is presented either on a soft strap in luxurious calf leather and innovative stitching that echoes the Porsche interior or on an interlocking bracelet reflecting streamlined racing design. At the heart of the timepiece is the in-house Calibre Heuer 02 manufacture movement with an impressive 80-hour power reserve.

VALÉRIE MESSIKA
FOUNDER AND CREATIVE DIRECTOR MESSIKA PARIS

Her motto: create new codes for the French Jewelry.
Her promise: to keep the diamond as a unique stone. Deal!

Valérie Messika, daughter of André Messika, a famous diamond dealer since 1972, discovered diamonds at a very young age.
After obtaining her diploma in communication and marketing from CELSA in Paris, she spent five years alongside her father traveling, searching, negotiating the most beautiful diamonds.
In 2005 she launched her own brand. A contemporary and accessible interpretation of the diamond which is freed from forced exercises like the river or the solitaire. Movable stones, bracelets and necklaces with elastic flexibility, the best-selling Move and Skinny lines play brilliantly on technical innovation and modernity without compromising on quality. Her creations are symbols of femininity, emancipation, power.

 


In 2013, Valérie Messika unveiled her first Parisian Flagship store, rue Saint-Honoré, which houses the finest jewelry and Haute Joaillerie jewelry from the House.
All of the collections are represented by many celebrities who are loyal to the brand on the red carpets. From Paris to Hollywood, the sets shine on Beyoncé, Rihanna, Kendall Jenner,Kristen Stewart, Charlize Theron, and more…

In 2015, to celebrate the ten years of the brand, Valerie Messika launched a Haute Joaillerie atelier, to salute the French know-how that was born in the Parisian offices of the house.
From 2017 and 2018, Valérie Messika designed with Gigi Hadid two limited collections. First ‘Move Addiction’ for celebrating the 10th anniversary of the iconic Move. Then ‘My Soul’, more bohemian, which reflects the top model’s personnality.

In 2019, the designer Valérie Messika has chosen to cast three contemporary icons that break the codes of Parisian jewelry : Kate Moss, Joan Smalls and Sylvia Hoeks.
In 2020, Valérie Messika and Kate Moss co-design a High Jewelry collection together.
For 15 years, Valérie Messika has been shaking up the codes of French jewelry, entrepreneur and creative talent, she is now at the head of a company which, thanks to her audacity, has successfully found her marks in an industry so far used to classicism.

 

 

 

 

MINI Design Award Finalists: Alejandro Carbonell [Green Urban Data]

The MINI Design Award is an initiative of MINI Spain within the Madrid Design Festival 2021 that seeks to reward projects focused on generating a positive impact on urban life.

Among its finalists is Alejandro Carbonell, founder and CEO of Green Urban Data, for an online service that, in the face of environmental deterioration in cities, facilitates decision-making and prioritization of strategies against climate change using satellite images.

WE HAVE SPOKEN TO ALICIA GARCÍA CABRERA, DIRECTOR GENERAL OF CASA DECOR, TO TELL US MORE ABOUT THIS NEW EDITION.

CASA DECOR WILL BE BACK IN SPRING 2021

Casa Decor is now preparing its 56th edition, which will be held in Madrid between May and June 2021, when the effects of the pandemic have subsided. Quite a challenge for this popular interior design, design and lifestyle exhibition, the most important in Spain and the only of its kind in Europe.

Casa Decor will return with all the experience gained during the 2020 edition, when it was forced to close its doors on 12 March, only 7 days after opening, leaving the exhibition “frozen” in time. Nevertheless, Casa Decor remained open digitally over these three months, launching an intense campaign on all of its online channels: website, social networks, newsletters, videos of the spaces and, for the first time in its history, a virtual tour. This activity provided a burst of positive energy during the difficult months of confinement, and we never lost hope of being able to reopen the Exhibition, as was ultimately the case. At the beginning of June, Casa Decor opened its doors once again for over a month, after having implemented all necessary health and safety measures: control of the number of visitors, online sale of tickets, visits organised in time slots, marked routes, safety distance and hand sanitiser on all floors. While many similar events and fairs cancelled or postponed their dates, Casa Decor was able to open successfully under new and particularly delicate circumstances. Fortunately, no incidents were reported and the Exhibition took place with complete normality. Armed with this prior experience, Casa Decor does not fear the future and is firmly committed to opening its 2021 edition under the same safe conditions.

We have spoken to Alicia García Cabrera, Director General of Casa Decor, to tell us more about this new edition.

What are the challenges faced by Casa Decor 2021?

Our biggest challenge is continuity: to continue with the safety measures that we implemented last year with great success; to provide the same number of exhibitors with the opportunity, including both participants and brands; to find a similar or better venue than the last one; to exceed our media coverage figures… And, no matter what, this will all be done with a positive vision, as everything will be more exclusive and focused, maintaining the synergies created by Casa Decor each year. In this pandemic situation that we are currently experiencing, our challenge is continuity and maintaining the standards of quality that characterise the Exhibition.

Why is it currently more important than ever to continue to implement sensory marketing campaigns of this type?

During confinement, companies were forced to place greater importance on the digital field and reinvent their communication and marketing strategy. They had to find a window to the world where they could showcase their products, as many fairs and exhibitions were postponed or cancelled. While the digital world served as a communication channel for many sectors, there is simply no substitute for in-person events. However, at the moment very few places offer the safety, strength and prestige provided by Casa Decor. This was clear after the reopening in June, because quality is much more important to us than quantity, along with creating safe spaces where all these requirements are met. Casa Decor is a unique event due to its exclusive formula, which reaches visitors directly and allows them to interact in a very sensory fashion. Casa Decor’s experience, dating back to 1992, vouches for this: our formula is unique, reaching visitors in a very distinctive way. Our visitors are also unique and exclusive, with aspirational and inspirational profiles. The media coverage attained through Casa Decor is also hard to beat through other conventional platforms or channels.

How does Casa Decor deal with the digitalisation of an in-person event?

Even though it is an in-person event, Casa Decor has been working in the digital field for quite some time, as it complements the Exhibition and helps us to go beyond it. In fact, participation at Casa Decor includes a yearly campaign, from the time of hiring a space to the start of the following edition, and this visibility during months without any events is achieved through our digital media. We have adapted to the new times, our social networks are very powerful and we invest a great deal in the website and digital content. That is why we have grown so much digitally. The in-person model is a vital part of Casa Decor, a strength that we will never lose, but it also goes hand in hand with the digital side, which serves as a loudspeaker beyond the Exhibition. We have also digitalised the processes affecting both our participants and our visitors: digital tickets, draws, information through QR, etc. Digitalisation is not only important to lend visibility to projects and products, but also to interact with the world, allowing us to go beyond the Spanish market.

Last year you launched the sustainability campaign #CasaDecorSostenible. Will that be maintained in the 2021 edition?

Yes, of course, it is a permanent campaign for the next edition and for future editions. In reality, what we did last year was to attract attention, because we have been placing emphasis on this issue for quite some time now, but we wanted to give it form and visibility, and provide the public with information on materials and projects that are sustainable in any of their stages of production: manufacturing, assembly, disassembly, etc. There is no turning back now, we must embrace sustainability in all aspects of our life and, indeed, also in interior design. At Casa Decor, not only have we done this in terms of the exhibition, but also internally, in all our procedures and processes, eliminating paper and plastic and  using eco-friendly materials for our paperwork and everything we do as a company.

Space designed by Pía Paisajismo at Casa Decor 2020.

Photo: Nacho Uribesalazar

What do you think about the surprising impetus of the housing sector after confinement? Do you think it’s just a passing fad or something that has changed within society regarding the way that we live in our homes?

No, it’s certainly not a fad. Interior design is necessary, and the importance of our homes is clearer now than ever. During confinement, we identified all the flaws in our homes, realising that we need certain things that we hadn’t even thought about before: better lighting in rooms, a work area, a green corner inside the home, better interior air conditioning, better distributed spaces… And that is precisely what interior designers do, making them essential to the improvement of our homes, to ensure that they are not only healthy, but also beautiful and comfortable. At Casa Decor, professionals and the general public alike can discover the new materials and technological developments within the sector, to achieve homes that are more suited to our needs.

What can Casa Decor offer the luxury sector compared to other similar platforms or fairs in the sector?

Casa Decor is, in its own right, a luxury, a true gem, where products are showcased within real spaces, designed especially to draw attention to the brand, whether it is a tap, a sofa, a perfume or an exclusive liquor. Great care and attention is paid to how products are showcased within the luxury sector, and how the public interacts with them. The high-quality projects presented at Casa Decor provide this exclusive setting to showcase products naturally and organically, taking into account the integration of the products displayed. It is nothing like a showroom or a fair. Casa Decor revolves around an experiential, different and unique concept to draw attention and provide visibility to the materials and pieces on display. It is a platform that has been created specifically for the high-end sector, a platform within a setting of luxury, design, art and innovation.


Casa Decor is always held in different buildings, all spectacular. Is that the secret to Casa Decor’s success?

It is to a certain extent, yes. The building is the icon of each edition, the very essence of where it all begins. That is why we work tirelessly each year to locate “dormant” properties, which are losing value or deteriorating while they are closed. We really put the building on the city map, opening the architectural heritage to citizens, while revitalising the area and its businesses, thanks to the activity that we generate. The building brings together all the creativity within the sector, a collective and interdisciplinary project involving 200 participants, including companies and professionals, who create over 50 spaces where nothing is placed together randomly, and everything fits together like an incredible creative puzzle.

And finally, can you tell us a little bit about what we might see at Casa Decor 2021?

Casa Decor is a vibrant exhibition, showcasing trends that will then be seen on the street. Based on what we saw at the last edition, we are convinced that we will see a large number of biophilic designs with a lot of green, and that natural and organic materials (wood, cork, brick, sand, ceramic, etc.) will be present in many spaces. We will see elegant and sophisticated interiors, which will be modern and minimalist, yet still homely, with exquisite pieces of art and antique furniture. As has been the case in the past few years, we will also see a greater presence of handcrafted work and elements, thanks to the re-emergence of age-old trades, which are currently the height of luxury, as each piece is unique and exclusive, and very few craftsmen can perform such techniques nowadays. And, of course, all of this within a context of sustainability and environmental awareness, increasingly in line with current interiors.

Space designed by Lorna de Santos. Casa Decor 2020.

 

Brian Halligan is co-founder and CEO of HubSpot

Brian Halligan is co-founder and CEO of HubSpot

Brian Halligan is co-founder and CEO of HubSpot. Prior to HubSpot, Brian was a Venture Partner at Longworth Ventures and VP of Sales at Groove Networks, which was acquired by Microsoft. Previously, Brian was a Senior VP of Sales at PTC.

He has co-authored two books, “Inbound Marketing: Get Found Using Google, Social Media, and Blogs” with Dharmesh Shah, and “Marketing Lessons From The Grateful Dead” with David Meerman Scott and Bill Walton. Recently, he’s been exploring how businesses can generate self-propelling momentum (watch From Funnel to Flywheel) by creating a disruptive customer experience (watch Experience Disruptors).

He was named a Top-Rated CEO by Glassdoor in 201420152017, and 2018. Brian was also listed by Comparably as one of the Top 5 Best CEOs of a Large Company in 2018, as well as one of the Top 5 Best CEOs for Women and for Diversity in 2018. He was named an Ernst & Young Entrepreneur Of the Year in 2011 and an Inc. Founders 40 in 2016.

Brian is a senior lecturer at MIT’s Sloan School Of Management where he teaches Course 15.392 called “Scaling Entrepreneurial Ventures.”

In 2017, Brian donated $1.6 million to the Southern Poverty Law Center for Jerry Garcia’s guitar to support two things he cares deeply about: social justice and music. Around his hometown of Boston, his favorite charity is Camp Harbor View, serving over 1,000 youths from Boston’s at-risk neighborhoods through summer camp on Boston Harbor.

He has a BSEE from the University Of Vermont and an MBA from MIT’s Sloan School Of Management.

In his spare time, he practices his guitar, plays tennis, and follows the Red Sox.

Drumelia’s founder and CEO, Sergey Sinichkin

Drumelia’s founder and CEO, Sergey Sinichkin, established the foundations of Drumelia Real Estate in Marbella back in 1997 after relocating from St. Petersburg. First acquiring a master’s degree in engineering before pursuing a career as a licensed real estate agent in 1993, he has been proud to call Marbella home for more than two decades.

Sergey’s steadfast work ethic and unparalleled market knowledge allowed Drumelia to confidently establish itself as one of Marbella’s premier real estate agencies. With his ground-level expertise and intimate understanding of local nuances, Sergey is an ideal advisor, consultant and an impassioned expert of his craft.

“One of my greatest passions in life is my work. For more than 20 years, I have called Marbella my home, have allowed my colleagues to become some of my dearest friends, and have nurtured relationships with cherished clients across every corner of the world.”

“I am deeply proud of the fact that, very often, I have become close friends with many of my clients – forging lasting personal connections that are based on trust, honesty and integrity. This has led to many exciting and flourishing relationships with friends right here in Marbella and across the world. I consider my main purpose to be to provide qualified assistance in solving one of the most vital tasks in people’s lives. What could be more important than your family home? For me, there is no greater joy than helping my friends in taking the next step.”

 

 

More Luxury Homes: VILLA CULLINAN

Anne-Charlotte Bellanger | Managing Director France, United Kingdom & Iberia

Our History started in 1874 in La Côte-aux-Fées, where Gerorge-Edouard Piaget  devoted himself to crafting High-precision and ultra-thin movements. These movements would later become the Maison´s trademark. During all of these years, Piaget have broken their own records, doing extraordinary watches. Recently, Our Piaget Ultimate Concept watch – the thinnest mechanical watch on the market-  has won the prestigious “Aiguille d’Or” at the 20th Grand Prix d’Horlogerie de Genève (GPHG). This prize rewards the best overall watch among all categories (Best in Show). It is a honor for our Maison.

Anne-Charlotte Bellanger | Managing Director France, United Kingdom & Iberia

Anne-Charlotte Bellanger | Managing Director France, United Kingdom & Iberia

Piaget strongly believe in creativity and artistic values. Our Jewellery and watches creations are proof of that. Each collection reflects the Piaget art of vivre and our “Sunny Side of Light” spirit.. a real celebration!:  Possession collection is an invitation to celebrate Luck, happiness, success and love, Limelight Gala is an ode to the extraordinary woman. Piaget Polo invites us to celebrate life´s boldness and Piaget Altiplano to celebrate perfection.

Inside this universe of extraordinary celebration, we can make a special mention to our last High Jewellery collection: Wings of Light.  It is a journey to a fantasy land of magic, mystery, romance and rarity. These creations , dreamed  within the walls of our “Ateliers de l’Extraordinaire”, answer a call of nature and invite us to journey with them  to a glittering world of excellence with a signature style that transcends time.

As you can see, Piaget is celebrating the extraordinary all the time.  

Piaget is a centric client brand. Our aim is to bring clients the best service and an unique experience.  “Always do better than necessary” has been, is and will be our motto.  Either in our boutiques or throughout digital platforms (like our e-commerce or Net- a- Porter website) we offer our clients the tailor-made experience which they are looking for. We convert our clients into our brand ambassadors and part of the Piaget Family. We invite you to be part of our Piaget Society!

Nicolas Baretzki, CEO of Montblanc, understanding the new world of luxury

Hamburg, Germany – Nicolas Baretzki, CEO of Montblanc has achieved strategy and product, order and innovation, adaptation and vision, as well as the congruence of valuing the past and legacy of his home. At the same time, he sees the horizon of innovation and creativity, craftsmanship and is evident at the top of technology.

The man who runs Montblanc through one of the most complicated years for the luxury and travel industry opened the doors of his house to chat with Watches World via videoconference.

Montblanc, collections of exceptional value

With a perfectly ordered collection, strategically inspired and developed through the weighty values and stories of its Minerva Manufacture, all collections take on an exceptional value in their different executions in materials, colors and scales. From a 24-hour watch to a highly complex steel and titanium bracelet, his watches today speak accurately of his great execution. Dressed in unprecedented blue for its range of patina or natural fiber straps, the style that continues to consolidate the House as one of the most widely used watchmakers in the world, with the section on doing what haute horlogerie allows its customers to do. more exclusive movements where we have even had the pleasure of seeing how they make a spiral or carve each of their pieces by hand.

Today in its watchmaking part Minerva and Le Locle are fully integrated. Its two manufactures speak the same watchmaking language, the strategy has paid off. In his other specialties we discovered his union in fountain pens with one of the great stories of our country with the Moctezuma pen, carried out through many years of research, developing the idea in conjunction with historians of the country and government agencies, in order to deliver a unique item. In the avant-garde scene, followed by its Summit connected watch, it now features one of the best hearing aids on the market. Both in finishes and materials as well as in sound, without a doubt, a great addition to that client for whom luxury is not only wearing and showing, but living and enjoying moments and experiences.

Facing new challenges

Thank you for receiving the video call at home, how do you spend this quarantine time?

NB: You know, tough times. But tough times also offer a good opportunity. Until recently, almost all countries were closed (at the time of the interview, Europe was beginning a gradual opening of the 2020 quarantine).

The challenge is taking care of your staff and maintaining communication with key customers. We work a lot through live broadcasts and videoconferences. Now, we are seeing Europe reopen, slowly but surely. Our hope is that the Americas, as a whole, will follow the same path. What happens in Mexico? Until when will the containment measures be maintained?

Facing new challenges

Thank you for receiving the video call at home, how do you spend this quarantine time?

NB: You know, tough times. But tough times also offer a good opportunity. Until recently, almost all countries were closed (at the time of the interview, Europe was beginning a gradual opening of the 2020 quarantine).

The challenge is taking care of your staff and maintaining communication with key customers. We work a lot through live broadcasts and videoconferences. Now, we are seeing Europe reopen, slowly but surely. Our hope is that the Americas, as a whole, will follow the same path. What happens in Mexico? Until when will the containment measures be maintained?

How did Montblanc do in 2019?

NB: For Montblanc, 2019 was a very interesting year. We have been in a transition from distribution to being a virtual brand, connecting with customers. We have worked on many projects that are actually just starting now. A new approach to marketing automation, lots of product innovations, it was very intense. Until January of this year, it had been a very good period.

WW: After 2020, this quarantine, have you reconsidered any of the goals for this year and 2021?

NB: Without a doubt. One of the things we have learned is that we have to be very agile. When you think about quarantine, in a matter of 24 hours you have to completely modify the way you work, implement the work via home office. In a matter of days, you realize that you can be very efficient. There are some projects that we decided to postpone, because at the moment it does not make sense to carry out everything we had planned. If the market opens in July, then we will only have 9 months of this year.

I don’t want to force 12-month projects into a 9-month period. There will be no big events. We have the digital platform. We had a great event with the VIPs, which we organized through the live broadcasts. Between some good stories and some bottles of wine, we present some beautiful pieces, some high-end watches. We are also creating this community, we keep it alive, which I consider crucial. What gives meaning to everything is this feeling of family that we have at Montblanc.

In any case, the big launch still stands. The Montblanc 1858 Geosphere with a blue dial is a completely new collection. We have Moctezuma’s presentation, which perhaps makes even more sense to you in Mexico.

Geosphere Titanium

Nicolas Baretzki thinks ahead

Returning to quarantine, I think we work more while at home. We start earlier in the morning, we finish later. We don’t have breaks. It offers you the opportunity and the time to think about the future. Now we have to think about what should be adjusted, how can we restart, what the world will be like in 2021, 2022. It is a very exciting time.

WW: What would the changes in the luxury industry look like after what is happening in the world?

NB: I can’t say that after a couple of weeks I already know everything. But certain elements are emerging. First, I believe that the luxury industry is going to benefit from this situation. The maisons that are characterized by their craftsmanship, their heritage, that have this content and values, are going to benefit a lot. I think the world will have more sensitivity towards these types of maisons. They are going to focus more on these characteristics, instead of pure fashion. I think style is going to be very important, prevailing over pure fashion.

Certain habits will continue. There are people who say that we will continue with the home office forever, permanently. Also, we shop in completely different ways these days. I think this will continue to a certain degree. I believe that the digital experience and e-commerce will continue to flourish.

I see that people travel less, but continue to travel in particular from home to office and back. A new understanding of this world will generate new needs. I believe that the home office certainly has a place in the new luxury industry.

There are many things we can anticipate. Relationships, community are extremely important. And certain aspects are going to accelerate, such as online commerce, such as sustainability. But these aspects had already been present before. They are only going to be more marked in the near future.

The Minerva and Le Locle integration

WW: Let’s talk about the clocks. Are you satisfied with the integration between Minerva and Le Locle? We have seen this year’s collection, its logic is established.

NB: My answer has been the same for the last three years. More than satisfied, I think it was something crucial. Montblanc’s strategy has always been the same. If you go into a segment, you do it from a vertical, integrated perspective. We are not opportunists. The watchmaking side and the legitimacy of Montblanc definitely have their roots in Minerva. When we say “Minerva is Montblanc and Montblanc is Minerva”, they are not just words, it is a reality.

Second, each collection comes from Minerva, from her history. Minerva has had her presence for over 160 years, she lived through different eras, some more classic, more military, more vintage, more sophisticated. But without a doubt, she provides a lot of inspiration and we used her to create the story of each line.

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For me personally, Minerva is a great opportunity to play with the legacy, with the design, with specific dials, the style of the watches. Finally, Minerva is the culmination, it is an exceptional expression of a category of luxury watch collections.

To return to your question, Le Locle and Minerva are a team today. If you remember, before it used to be two different entities, two different collections. Today, it is the only approach. We have the 1858 collection, and then you have this beautiful Chrono Monopusher, with the Minerva movement, this blue dial, etc. I truly believe that it is one of the most beautiful pieces that we have in our collections. Additionally, we have these exceptional pieces that are the result of internal development, such as the Geosphere, which is one of the most recognized. A central identity, part of this aggressive positioning, with few complications, which are more like pieces of Le Locle. One entry price segment from each collection, so I would imagine that many customers would enter Montblanc through this segment.The Minerva and Le Locle integration

WW: Let’s talk about the clocks. Are you satisfied with the integration between Minerva and Le Locle? We have seen this year’s collection, its logic is established.

NB: My answer has been the same for the last three years. More than satisfied, I think it was something crucial. Montblanc’s strategy has always been the same. If you go into a segment, you do it from a vertical, integrated perspective. We are not opportunists. The watchmaking side and the legitimacy of Montblanc definitely have their roots in Minerva. When we say “Minerva is Montblanc and Montblanc is Minerva”, they are not just words, it is a reality.

Second, each collection comes from Minerva, from her history. Minerva has had her presence for over 160 years, she lived through different eras, some more classic, more military, more vintage, more sophisticated. But it certainly provides a lot of inspiration and we used it to create the story for each line.

Panerai Luminor Marina, the silver knight of the sea

For me personally, Minerva is a great opportunity to play with the legacy, with the design, with specific dials, the style of the watches. Finally, Minerva is the culmination, it is an exceptional expression of a category of luxury watch collections.

To return to your question, Le Locle and Minerva are a team today. If you remember, before it used to be two different entities, two different collections. Today, it is the only approach. We have the 1858 collection, and then you have this beautiful Chrono Monopusher, with the Minerva movement, this blue dial, etc. I truly believe that it is one of the most beautiful pieces that we have in our collections. Additionally, we have these exceptional pieces that are the result of internal development, such as the Geosphere, which is one of the most recognized. A central identity, part of this aggressive positioning, with few complications, which are more like pieces of Le Locle. An entry price segment from each collection, so I would imagine that many customers would enter Montblanc through this segment.

1858 Monopusher Chronograph

So a unique identity is created that is the expression of Montblanc. Hope you never got a different answer to your question.

WW: This year is when Minerva is most integrated into the collection. Speaking of this year’s collection: we have seen blue, the forest, the ice blue mountains. Is there a next color or logic in the 1858 product line?

NB: Innovation is a big part of Montblanc. In everything we do, not just watches. Blue is obvious, it is going to stay as a permanent collection. The green collection was the limited edition, it was not a permanent collection. The idea was to work with different statements. First, we work on different materials. For example, it was very difficult to develop this watch band, something extremely difficult and important. This bracelet is amazing. When you see this piece in metal color, with satin titanium tint, it creates a completely different watch when you wear it. In my opinion, it was as important as integrating this blue color.

This year, our purpose is to create this sense of alignment. We are doing it because we believe that 1858, without a doubt, is going to become an iconic line.

WW: Is anything being worked on 1858 under the sea?

NB: I think you have to stay in your own territory. Every time you try to be opportunistic, you lose your customers. Montblanc is known for its innovation, its engineering, but we are also known for this segment that is more dedicated to mountaineering, exploration, not the element of water at all. If I can think of a diver’s watch tomorrow, that’s good, we can do it. But what is the logic with the brand? I believe we must stay where we are legitimate, where we are loyal to the brand. The classic, the sophisticated, the vintage, yes. Life abroad, Minerva’s military expression, no doubt. Everything that is part of measuring time, Chronograph, which comes from Minerva, of course. Every story begins with Minerva, so we have enough ideas in these 160 years that we can use, without trying to enter a territory that is not our scope.

Montblanc Heritage Monopusher Chrono

WW: Timewalker. The sponsorship with the Goodwood.

NB: We do not leave aside the Goodwood thing. We hope the Duke of Richmond will organize it. Obviously it will not happen in July, it is impossible. I think it was a great platform for Timewalker, in this racing car context, in the Minerva story. Last year Timewalker was a huge success. Without a doubt, it is a segment that belongs to Montblanc.

Montblanc’s strategy

At the same time, my key strategy is to reduce the number of collections, to concentrate them more. We have many products, we are very creative, but it is good to be able to identify what is good for the brand, how to use it. At the same time, it is very important to be able to focus on very specific collections, which your clients understand and can support. In a way, we are implementing it in Star Legacy. But at least we can be much clearer. We have enough collections, products that work. It also makes it easier for our customers.

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Star Legacy.

WW: I would like to talk about two very important products, the Moctezuma pen and Montblanc creating hearing aids …

NB: We have seen many reviews, especially in the United States, in specialized magazines. I was very impressed when people said that they are one of the best hearing aids, that the sound is incredible, the technology is state of the art. As always in Montblanc, the latest technology is used, with this touch of Montblanc, with the approach of leather. You know, when we talk about the home office, I actually hope that a lot of people are going to use these headphones at home. It is actually an amazing product. I think it was beyond a commercial success.

From another perspective, it is very refreshing to have this new product that offers more legitimacy to our new high-tech segment, when we enter a new segment and immediately customers tell us how amazing the piece we have created is. It is not just a gadget, it is a luxury product, it is a product of internal creation and of a specific internal approach.

And in writing instruments …

Montblanc Moctezuma.

Moctezuma is a writing instrument from a very important collection “Patron of the Arts”. It is a very interesting project that we had started at least three years before launch. A very interesting design concept and methodology.

At the very beginning, the design team spends two weeks studying everything about the concept, seeking to understand which elements are important, and how we can translate the main points of the theme into an artistic design.

It is a long process, and highly technical, because you enter new developments, new materials, new techniques, which require very intensive work. Then comes the cultural part, with the opportunities to discover new things. If we do Moctezuma, then we return to Mexican culture, strong cultural and design themes.

Montblanc Patron of Art Moctezuma Limited Edition 8If we see this piece it is very impressive, I think it is more than a tribute to a fascinating culture of Latin America. I think it also has to do with how Moctezuma’s cultural achievements are brought to life. I must admit, it has been a challenge. The piece is very heavy.

The production process is very complex, but the way it was made is fantastic. It also gave us the opportunity to interact with the Mexican government, to make sure that we were respecting the culture, and that we were doing it correctly. This way we better connect with the Mexican community of collectors. I am very proud of this project.

WW: Where are you physically, now in quarantine?

NB: In Hamburg, Germany, near our headquarters, in fact, I go there 2-3 times a week to be in contact with some people who are still in the offices. Anyway, for now, you can’t travel in Germany. Otherwise, you would be quarantined when you return. So I’ve been here for the last two months.

WW: Thank you very much, for opening time in your agenda for all the printed and digital audience of Watches World, we hope to see you soon in Mexico.

NB: I hope the next time we meet will be in mid-September-October.

Special thanks: To Nicolas Baretzki from his home, together with his press team for organizing a memorable videoconference talk. A scene that marks an era and a strong step in the year 2020 in the world.

A scene that, although divided into pictures, was united in ideas and concepts, a talk that allowed the afternoon light to hit his face in Germany, like the morning light entering through the window in Mexico City, as symbols that there will always be how to meet, live, share and look forward. Thanks to him and Montblanc.

SOURCE :

The Coca-Cola Company Names the Honorable J. Michael Luttig Counselor and Special Advisor

ATLANTA– The Coca-Cola Company today named J. Michael Luttig, former U.S. federal judge and general counsel for The Boeing Co., to serve as counselor and special advisor to the company and its board of directors.

Judge Luttig will advise the company and its board of directors on tax matters, with particular focus on the company’s ongoing litigation with the U.S. Internal Revenue Service. The company intends to vigorously defend its position and consider all avenues, including appealing any ultimate decision.

Judge Luttig served on the U.S. Court of Appeals for the Fourth Circuit for 15 years, from 1991 to 2006. He is one of the most distinguished judges to serve on the Federal Bench and is recognized as one of the finest legal minds in the country.

“As a former federal judge, longtime corporate general counsel, and U.S. Department of Justice and White House official, Judge Luttig has unrivaled experience with complex legal matters,” said James Quincey, chairman and CEO of The Coca-Cola Company. “Judge Luttig will provide counsel to our company as we continue to vigorously defend our position in the litigation with the Internal Revenue Service. His perspective will be invaluable on the company’s pending tax matter.”

Judge Luttig said, “I am honored to advise The Coca-Cola Company, an American icon.”

Judge Luttig provided the following statement with respect to the company’s tax case with the IRS:

“American companies cannot run their businesses with the uncertainty of the retroactive application of newly minted IRS tax policies to prior tax years that are contrary to the IRS’ own previously approved policies and then be required to pay billions of dollars in unanticipated increased taxes that result from the retroactive application of these new tax policies.

“For 20 years, The Coca-Cola Company reported U.S. taxable income from its non-U.S. operations under a methodology agreed to by the IRS and repeatedly audited and approved by the IRS. In an abrupt departure from its established position long after the tax years in question, the IRS reversed its position, disapproved that approved methodology, required a new tax calculation methodology, and now seeks to impose a retroactive tax increase on the company for past tax years.

“I would expect the federal courts to appreciate the inappropriateness of the IRS’ new methodology for calculating The Coca-Cola Company’s taxes, in addition to the fundamental unfairness of the IRS’ belated demand that the company retroactively pay billions of dollars in taxes beyond those calculated and paid by the company in accordance with IRS-approved tax methodology.”

Judge Luttig begins his engagement with Coca-Cola Jan. 6.

Luttig, 66, most recently served as counselor and senior advisor to the Boeing CEO and board of directors. Luttig served as Boeing’s general counsel from 2006 to 2019.

Luttig joined Boeing after 15 years on the U.S. Court of Appeals for the Fourth Circuit. Before he was appointed to the federal bench by President George H.W. Bush, he served as assistant attorney general at the U.S. Department of Justice and counselor to the attorney general of the United States. He was assistant counsel to the President at The White House from 1981 to 1982 under President Ronald Reagan. From 1982 to 1983, he was a law clerk to then-Judge Antonin Scalia of the U.S. Court of Appeals for the District of Columbia Circuit. From 1983 to 1985, he served as a law clerk and then special assistant to the chief justice of the United States.

A native of Texas, Luttig earned his bachelor of arts degree from Washington and Lee University and his law degree from the University of Virginia.

Forward-Looking Statements

This press release may contain statements, estimates or projections that constitute “forward-looking statements” as defined under U.S. federal securities laws. Generally, the words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “project,” “will” and similar expressions identify forward-looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties that could cause The Coca-Cola Company’s actual results to differ materially from its historical experience and our present expectations or projections. These risks include, but are not limited to, increases in income tax rates, changes in income tax laws or unfavorable resolution of tax matters, including our current tax dispute with the U.S. Internal Revenue Service and the likelihood of success of such dispute or any related disputes; litigation or legal proceedings; and other risks discussed in our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2019 and our subsequently filed Quarterly Reports on Form 10-Q, which filings are available from the SEC. You should not place undue reliance on forward-looking statements, which speak only at the date they are made. We undertake no obligation to publicly update or revise any forward-looking statements.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. Our portfolio of brands includes Coca-Cola, Sprite, Fanta and other sparkling soft drinks. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on TwitterInstagramFacebook and LinkedIn.